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Jon Hurwitz

@jonhurwitz • 77,327 subscribers

Family Man. Mets Fan. Filmmaker. Showrunner. 72 Hours - Coming July 24th on Netflix! Cobra Kai. Obliterated. Harold & Kumar. Blockers. American Reunion. Plan B.

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When we made “Harold & Kumar Go To White Castle,” I naturally assumed that one day there would be a documentary about it. Today is that day. Now streaming on Hulu! #HaroldandKumar #Happy420

When we made “Harold & Kumar Go To White Castle,” I naturally assumed that one day there would be a documentary about it. Today is that day. Now streaming on Hulu! #HaroldandKumar #Happy420

35,142 Aufrufe • vor 1 Monat

EXCLUSIVE: Check out the Mock Trailer that helped us sell Cobra Kai! In 2017, we had the daunting task of trying to explain to buyers in Hollywood what we envisioned Cobra Kai to look and feel like. Sure, we had a detailed pitch and Ralph Macchio and William Zabka joining us in pitch meetings, but the tone of our show was going to be so specific that we wanted to do our best to show streamers how they could potentially sell the overall story and vibe of Cobra Kai. Without actually filming the show, our task was near impossible and it was never going to be perfect, but with the help of our incredibly talented editor friend Jeff Yorkes, we cobbled together footage from Ralph and Billy’s prior work, mixed it was other images that helped tell our story, and threw Thunderstruck under it. We showed this sizzle in all of our pitch meetings to set the tone. But now for the very first time right, I’m sending it to the internet! A couple fun facts… 1) We had different versions of this sizzle tailored for each buyer we went to. This one mentions Netflix, but when we were meeting at YouTube, it said YouTube. Hulu it said Hulu. And so on. 2) We became absolutely obsessed with Thunderstruck from watching this trailer over and over again and always wanted to have it on the show. But it was so expensive, we couldn’t afford it. Instead we had Johnny mention it in passing as a meta nod when he wanted to advertise the dojo in S2. When making S6, we were determined to finally use the song when Johnny and Miguel took back Cobra Kai, so we saved money in other areas of our budget to make it happen. I’m so glad we did! #cobrakai #behindthescenes #netflix #trailer #sizzlereel #karatekid #karate

EXCLUSIVE: Check out the Mock Trailer that helped us sell Cobra Kai! In 2017, we had the daunting task of trying to explain to buyers in Hollywood what we envisioned Cobra Kai to look and feel like. Sure, we had a detailed pitch and Ralph Macchio and William Zabka joining us in pitch meetings, but the tone of our show was going to be so specific that we wanted to do our best to show streamers how they could potentially sell the overall story and vibe of Cobra Kai. Without actually filming the show, our task was near impossible and it was never going to be perfect, but with the help of our incredibly talented editor friend Jeff Yorkes, we cobbled together footage from Ralph and Billy’s prior work, mixed it was other images that helped tell our story, and threw Thunderstruck under it. We showed this sizzle in all of our pitch meetings to set the tone. But now for the very first time right, I’m sending it to the internet! A couple fun facts… 1) We had different versions of this sizzle tailored for each buyer we went to. This one mentions Netflix, but when we were meeting at YouTube, it said YouTube. Hulu it said Hulu. And so on. 2) We became absolutely obsessed with Thunderstruck from watching this trailer over and over again and always wanted to have it on the show. But it was so expensive, we couldn’t afford it. Instead we had Johnny mention it in passing as a meta nod when he wanted to advertise the dojo in S2. When making S6, we were determined to finally use the song when Johnny and Miguel took back Cobra Kai, so we saved money in other areas of our budget to make it happen. I’m so glad we did! #cobrakai #behindthescenes #netflix #trailer #sizzlereel #karatekid #karate

92,522 Aufrufe • vor 1 Jahr

The fight of their lives goes global. 🥋🔥 Are you ready for the ultimate battle at the Sekai Taikai? The fight for eternal glory continues in Cobra Kai Season 6 Part 2, out November 15th! 👊 #CobraKai #Netflix Cobra Kai

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The fight of their lives goes global. 🥋🔥 Are you ready for the ultimate battle at the Sekai Taikai? The fight for eternal glory continues in Cobra Kai Season 6 Part 2, out November 15th! 👊 #CobraKai #Netflix Cobra Kai

86,307 Aufrufe • vor 1 Jahr

FIRST LOOK CLIP! Every battle has led to this! The final episodes of Cobra Kai are coming February 13th and you’re not ready for what’s next. #nextonnetflix #cobrakai #netflix

FIRST LOOK CLIP! Every battle has led to this! The final episodes of Cobra Kai are coming February 13th and you’re not ready for what’s next. #nextonnetflix #cobrakai #netflix

67,670 Aufrufe • vor 1 Jahr

Rehearsing the dance. #CobraKai #BehindTheScenes #Netflix

Rehearsing the dance. #CobraKai #BehindTheScenes #Netflix

71,811 Aufrufe • vor 1 Jahr

Take a minute to meet your new favorite squad! #Obliterated #Netflix

Take a minute to meet your new favorite squad! #Obliterated #Netflix

58,165 Aufrufe • vor 2 Jahren

Reminder: Do not watch Obliterated with your children! Or your parents! #Obliterated #Netflix #CobraKai

Reminder: Do not watch Obliterated with your children! Or your parents! #Obliterated #Netflix #CobraKai

20,469 Aufrufe • vor 2 Jahren

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