Joon Lee

@joonlee • 56,476 subscribers

Independent Sports Journalist • Prev: ESPN, B/R • Born in Seoul 🇰🇷 Bred in Boston • [email protected]

Shorts

37,603 views

Videos

sweetdream.ai

Watch Anya Live

Anya is streaming live right now! Join her private show and enjoy exclusive content.

Private Show

Join now for exclusive access

Free preview available • Premium content

258,250 views • 26 days ago

1,132,407 views • 4 months ago

41,867 views • 6 days ago

3,549,480 views • 1 year ago

490,343 views • 4 months ago

302,142 views • 3 months ago

139,499 views • 2 months ago

449,698 views • 11 months ago

60,891 views • 1 month ago

22,670 views • 20 days ago

39,963 views • 1 month ago

101,996 views • 4 months ago

277,891 views • 1 year ago

126,534 views • 6 months ago

84,019 views • 4 months ago

54,638 views • 2 months ago

212,404 views • 1 year ago

79,105 views • 4 months ago

29,902 views • 1 month ago

49,497 views • 3 months ago

Live Cam

Joon Lee

Shorts

One of my favorite things about Boston is that when the Red Sox call up their top prospect, it legitimately feels like a national holiday. The city’s vibe changes. The weather for the game sucks, but Fenway is mostly packed. Everyone stood up for Roman Anthony’s first AB.

Videos

Watch Anya Live

NEW VIDEO: Sports video games used to feel like the future. Every year they looked better. Felt bigger. More ambitious. Then somewhere along the way, they stopped trying to become better games. To find out why, I talked to kofie.substack.com. Link ⬇️

On Squawk Box, Kalshi CEO Tarek Mansour struggles to answer why a Bad Bunny dancer -- who watched rehearsals -- betting on the Halftime Show predictions markets would not be considered insider trading. Sports was estimated to be 90% of betting on Kalshi during the NFL season.

NEW VIDEO: For decades, America treated soccer like a joke. Then something changed. For Americans under 35, soccer is as popular as the NBA, and more popular than MLB. So how did a country that spent decades mocking soccer suddenly embrace it?

In June 2023, ESPN laid me off from my dream job For two years, I wasn’t allowed to write, appear on TV or start a YouTube channel So I sat back, and watched sports as a fan And what I learned about the state of sports shocked me 🧵Thread

Because the Dodgers went bankrupt, MLB agreed to tax their TV money as if they were still a broke. That lets the Dodgers keep about $66 million more every year than they otherwise would. This exception runs through 2039, according to a league source.

NEW VIDEO: Sports logos used to be chaotic, colorful and weird. They used to look like this 🦖 Now they look like this ⭕️ That didn't happen by accident, and I tried to figure out why:

NEW VIDEO: Every sports fan has heard it. "Sources say..." But what does that actually mean? I talked to Jeff Passan -- one of the most trusted insiders in sports -- to break down how reporting really works, and why it can be so confusing.

For NBC Sports Boston: the Red Sox dysfunction isn't just internal. It's affecting how they hire. A league source was recruited by the Red Sox, only to go through five rounds of interviews with an AI without speaking to a single person. Full segment:

NEW VIDEO: How did sports debate shows turn into the way we talk about everything? I went inside the rise of hot take culture, talked to the people who built it and traced how hot takes took over media. In collaboration with @ViceSports:

NEW VIDEO: Why did Taylor Swift become one of the biggest figures in sports? Why did fans start acting like gossip detectives over Mike Vrabel and Dianna Russini? And why does sports suddenly feel more like Hollywood than Hollywood? Feat. Charlotte Wilder + Madeline Hill LINK ⬇️

NEW VIDEO: A decade ago, people were rioting for Jordans. Now the coolest shoes in the world look like something your dad wore to Costco. How did that happen? Dove into this with Jordan Rogers

Can’t wait to watch this on loop the next two weeks

NEW VIDEO: I’ve spent years dishing hot takes everywhere from the cafeteria to ESPN. But I never stepped into the shoes of a pro athlete … until now So I faced social media’s favorite reliever Adam Ottavino, and it changed how I watch sports

I’m trying to understand what the hardest thing in sports actually is. So I went to explore NASCAR, where the legendary Jimmie Johnson showed me how this world really works. And then I drove a race car myself.

Professional athletes can apparently own the casino now

Prediction Markets claim you’re betting against other users, but you’re really betting against Wall Street investors Prediction markets are sports gambling with a better PR strategy

Watching sports as a fan made me realize something: Sports media is broken Fans are angry. Gambling is inescapable. Blackouts everywhere. The joy is gone. Trust is at an all-time low. And storytelling? It’s disappearing. Here’s how we got here:

Fifteen years ago, the Dodgers were bankrupt and getting roasted at award shows. Today, people are asking if they're breaking baseball. New video on how the Dodgers went from broke to dynasty, and why it's about more than just spending money.

NEW VIDEO: For a decade, people thought baseball was dying. And then … it wasn’t. How that happened, with Céspedes Family BBQ, and how it's about more than just a few rule changes and Shohei Ohtani

Surreal hearing the GOAT Bob Costas say this about my independent sports journalism on YouTube. He's a huge inspiration for what we're building.