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Kallaway

@kanekallaway • 17,155 subscribers

Helping business owners scale faster with content (2M+ followers, 1B+ views). Building https://t.co/uevXNTh29n. Running https://t.co/czTU6mY1yk. YouTube (400K+ subs)👇🏻

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Anya Rossi

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This is the best storytelling framework for boring businesses. It’s called The Illusion of Novelty. It’s the easiest way to turn boring topics into stories people want to watch

This is the best storytelling framework for boring businesses. It’s called The Illusion of Novelty. It’s the easiest way to turn boring topics into stories people want to watch

61,216 views • 1 day ago

This is how to write a hook that is scientifically impossible to skip. It’s called the Triple Hook Method. If you do this right, it hijacks the viewer’s attention and practically forces them to keep watching.

This is how to write a hook that is scientifically impossible to skip. It’s called the Triple Hook Method. If you do this right, it hijacks the viewer’s attention and practically forces them to keep watching.

90,506 views • 5 days ago

This is the best storytelling hack for educational content. It’s called Comprehension Maxing. These are the two easiest ways to hold viewer’s attention.

This is the best storytelling hack for educational content. It’s called Comprehension Maxing. These are the two easiest ways to hold viewer’s attention.

54,514 views • 4 days ago

This is how addicting storytelling works in the brain. It’s called the Dopamine Addiction Loop. Use this in your storytelling and you’ll be untouchable. It’s only 4 steps, but it uses the exact same psychology casinos use to keep degenerates gambling.

This is how addicting storytelling works in the brain. It’s called the Dopamine Addiction Loop. Use this in your storytelling and you’ll be untouchable. It’s only 4 steps, but it uses the exact same psychology casinos use to keep degenerates gambling.

61,344 views • 10 days ago

If your content is flopping, it’s because you’re using the wrong story arc. The traditional story arc (e.g., five act story) doesn’t work because brains are mush. People scroll away before rising action gets good. Instead use the modern story arc

If your content is flopping, it’s because you’re using the wrong story arc. The traditional story arc (e.g., five act story) doesn’t work because brains are mush. People scroll away before rising action gets good. Instead use the modern story arc

41,069 views • 8 days ago

There’s a new type of content that is starting to crush on social media. It’s called Application Content. As AI copyslop takes over the feed, this is the content format that has biggest opportunity

There’s a new type of content that is starting to crush on social media. It’s called Application Content. As AI copyslop takes over the feed, this is the content format that has biggest opportunity

28,476 views • 6 days ago

This is the ultimate scriptwriting format for short-form content. Everybody knows about the hook. Few dial in the lock-in zone or rehooks. Just follow this and your videos will 10x.

This is the ultimate scriptwriting format for short-form content. Everybody knows about the hook. Few dial in the lock-in zone or rehooks. Just follow this and your videos will 10x.

22,539 views • 7 days ago

Drake’s e-commerce store is insane 🤯 1. Instead of a traditional layout, his team built a visual map of his mansion with linked products in each room 2. He’s using Shopify new Collective feature to dropship custom collabs with select partner brands h/t Harley Finkelstein

Drake’s e-commerce store is insane 🤯 1. Instead of a traditional layout, his team built a visual map of his mansion with linked products in each room 2. He’s using Shopify new Collective feature to dropship custom collabs with select partner brands h/t Harley Finkelstein

205,136 views • 3 years ago

The story of the two fishermen resonates deeply with me. It perfectly explains why I failed consistently as a beginner builder. Challenged myself to visualize the entire story with Pixar-level graphics using only AI. h/t Dickie Bush & DAN KOE

The story of the two fishermen resonates deeply with me. It perfectly explains why I failed consistently as a beginner builder. Challenged myself to visualize the entire story with Pixar-level graphics using only AI. h/t Dickie Bush & DAN KOE

116,390 views • 3 years ago

First time playing with AI video dubbing HeyGen Blew me away. Transcribed one of my shorts into Hindi, Italian, Spanish and German in 10 minutes. I’d expect to see real-time “video dubbed” calls in 1-2 years. You’ll be able to speak English normally and the other party with hear and see you speaking another language in real-time.

First time playing with AI video dubbing HeyGen Blew me away. Transcribed one of my shorts into Hindi, Italian, Spanish and German in 10 minutes. I’d expect to see real-time “video dubbed” calls in 1-2 years. You’ll be able to speak English normally and the other party with hear and see you speaking another language in real-time.

26,581 views • 3 years ago

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