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KARN

@karnframes1,168 subscribers

✱ Motion Ads Department.

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Very Very Important (Must Read) If you’re a motion designer, this will be super useful for you. (Raw & Real) Coming to the point— This is my last post of 2025. Bad start but great ending—overall a good year. After creating so many motion ads and working with some really big brands. I want to drop a few hard-earned learnings: 1. Master the language of motion before flexing effects. Every ease, every transition has to feel intentional and purposeful. It must follow natural laws(Anticipation, Overshoot) and have personality. 2. Always create at least a rough storyboard to show your vision to the client. I made this mistake once, and we had to restart the entire motion video from scratch. 3. Undercutting your rates makes you forgettable. Premium pricing = smoother projects, deeper respect, and clients who value your craft. 4. Build your own taste. Most designers are copying others’ work—mostly Zelios-inspired right now. In the beginning it’s okay, but if you want to stand out and create great work, your motion must feel unique. You can achieve this with different structures, storyboards inspired by diverse areas, and fewer, more reasonable colors. 5. Don’t just practice—also analyze and study deeply. Note down what the best ones are doing, frame by frame. 6. Go into a niche. SaaS isn’t only niche. When people say “SaaS is the next big trend,” they often just want to sell you their course. There are so many more areas in motion: type animation, titles, UI animation, collage, mixed media, and many more. This isn’t all—I’ll share more and more value in the coming year. See you soon, guys.📡

KARN

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