KOOCAT ♡
@koocat • 348,800 subscribers
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maximalism is not about having more, but hiding less. this realization started when i quit my comfortable six-figure job in fintech to move to my dream city and started the brand l'd been dreaming about for years @UNDEFINED LABEL® it took me over 1 year to design something that actually felt like me, and in retrospect I don't think I had a creativity problem but a self-expression one. there's a beauty in intentional minimalism, but in my case and what i believe applies to many others, it was just a way to avoid judgement. to be nobody but yourself in a world where it tries to make you everybody else is the greatest fight of all, and for anyone else struggling with it i hope you know that the parts of yourself you try to conceal are often the parts that make you special. that's what the path of creation helped me realize. #founderstory #silverjewelry #maximalism #tokyo
KOOCAT ♡35,400 views • 3 months ago
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