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Alexander Lacherbauer

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Robert Lewandowski, Poland’s best soccer player, is currently in Chicago for talks regarding a multi-year contract with Chicago Fire FC. Incredible play by Joe Mansueto, if he lands Robert Lewandowski, he locks in a massive new fan base of Chicagoland Poles for the new stadium. Chicago Fire Media

Robert Lewandowski, Poland’s best soccer player, is currently in Chicago for talks regarding a multi-year contract with Chicago Fire FC. Incredible play by Joe Mansueto, if he lands Robert Lewandowski, he locks in a massive new fan base of Chicagoland Poles for the new stadium. Chicago Fire Media

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No Austin Berg, Chicago made the wrong call by walking away from the World Cup. Rahm Emanuel’s alleged “dealbreaker” was a potential $50–100 million expense if FIFA ever exercised its right to require a dome at Soldier Field. Even taking that figure at face value, in the context of Chicago’s budget and economic development spending, it’s a trivial amount. The city’s new hotel tax increase (supported by local hospitality industry itself) is expected to generate roughly $40M annually to fund promotional efforts through World Business Chicago. In other words, Chicago passed up a once-in-a-generation opportunity to showcase itself to the world for the equivalent of just 2-3 years of marginal hotel tax revenue. The benefits would have extended far beyond the tournament itself. The World Cup generates millions of dollars in earned media exposure, global television coverage, social media visibility, tourism, and word-of-mouth promotion. We’re already seeing viral posts from visitors discovering Chicago while in the US for the tournament. Its difficult to believe that any advertising campaign purchased by World Business Chicago (ads in Texan newspaper or mayoral vacations to London or the Vatican) could match the global exposure that comes with hosting World Cup matches. Nor is the comparison to the Olympics or the parking meter deal fair. Hosting the World Cup is not remotely comparable to hosting the Olympics, which requires massive investments in new venues, athlete housing, and infrastructure. Chicago already had a suitable stadium and the necessary hospitality base. And unlike the parking meter deal, the World Cup was not a decades-long privatization of a public asset. The economic benefits were real. The 1994 World Cup generated an estimated $300M in added sales for Chicago. A 2026 tournament would almost certainly have produced substantial hotel, restaurant, retail, transportation, and entertainment spending while boosting tax revenues and supporting local businesses. I supported Chicago’s 2016 Olympic bid and still believe losing it was one of the city’s great missed opportunities, though that outcome was ultimately beyond Chicago’s control. Chicago chose to walk away from the World Cup. This was a shortsighted decision. City Hall passed up a rare opportunity to elevate Chicago’s global profile, attract visitors and new businesses, and generate economic activity. The costs were manageable. The missed opportunity enormous.

Alexander Lacherbauer

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