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Lalit Kumar Modi

@LalitKModi3,521,111 subscribers

Founder @IPL President Modi Enterprises https://t.co/YOalv3tP8U

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The mistake many analysts are making is that they are treating IPL like it is still a pure television property. It is not. The IPL has evolved into a multi-screen, multi-platform entertainment ecosystem. The audience has not disappeared. The audience has migrated. Here is the correct strategic narrative: ⸻ IPL: The Screen Changed. The Audience Did Not. The headlines screaming “IPL viewership decline” are selectively quoting one metric: Average Minute Audience on linear television. That is only one part of the ecosystem. What those headlines ignore is the far more important structural shift taking place across global sports consumption: * Viewers are moving from broadcast TV to OTT * Families are splitting viewing across devices * Young audiences prefer mobile and Connected TV * Advertisers increasingly want measurable engagement, not just TV ratings The IPL is not shrinking. It is transforming faster than traditional media can measure. ⸻ The Real Story Is Total Reach In 2008, IPL operated in a largely television-driven India. Today, IPL lives simultaneously across: * Linear television * Mobile streaming * Tablets * Connected TVs * Smart TVs * Multi-device households * Social amplification ecosystems That changes how audiences are counted. The cumulative reach across platforms in IPL 2026 has already crossed 1.06 billion viewers, with the playoffs still to come. That is not decline. That is scale expansion. ⸻ Television Ratings Fell. But The Universe Expanded. Yes, TV ratings are lower. But the interpretation matters. Linear TV was once the only screen. Now it is simply one screen among many. Connected TV concurrency is up 61% YoY. Opening weekend watch time rose 26% YoY. The audience did not leave IPL. They upgraded their screens. ⸻ IPL Is Following The Same Pattern As Every Major Global Sports Property This is not unique to cricket. The same transition happened with: * NFL * NBA * Premier League * Formula 1 * Olympics Traditional TV softens while: * streaming explodes, * mobile dominates younger demographics, * and connected TV becomes the premium household screen. The IPL is simply entering the next phase earlier and faster because India is one of the world’s most mobile-first digital economies. ⸻ Why Advertisers Are Shifting To Digital Television can tell you: * a household watched. Digital can tell you: * who watched, * for how long, * on what device, * whether they interacted, * and whether they bought. That is the future of advertising economics. Which is why: * 125 new brands entered the digital IPL ecosystem this season * Connected TV ad pricing continues to strengthen * Watch time across combined platforms is projected to exceed last year’s record levels The monetisation engine is evolving. ⸻ The Most Important Metric: Total Consumption The real measure of sports dominance is not one-screen TV ratings anymore. It is: * cumulative reach, * total watch time, * engagement depth, * concurrency, * advertiser demand, * and cross-platform dominance. By that measurement, IPL remains one of the most powerful sports-entertainment properties on earth. Projected combined watch time for IPL 2026: 850–900 billion minutes. That is extraordinary. ⸻ The Strategic Perspective Critics are looking at IPL through a 2008 lens. But IPL in 2026 is no longer: * a cricket tournament, * or even just a TV product. It is: * a digital entertainment ecosystem, * a mobile-first phenomenon, * and one of the largest real-time engagement platforms in the world. The measurement model changed. The audience behaviour changed. The scale did not shrink. It expanded. “The IPL did not lose its audience. The audience simply changed screens. Measuring a digital-first global sports property only through television ratings is like measuring the internet through newspaper circulation.” IndianPremierLeague Press Trust of India JioHotstar espn starsport ESPN

The mistake many analysts are making is that they are treating IPL like it is still a pure television property. It is not. The IPL has evolved into a multi-screen, multi-platform entertainment ecosystem. The audience has not disappeared. The audience has migrated. Here is the correct strategic narrative: ⸻ IPL: The Screen Changed. The Audience Did Not. The headlines screaming “IPL viewership decline” are selectively quoting one metric: Average Minute Audience on linear television. That is only one part of the ecosystem. What those headlines ignore is the far more important structural shift taking place across global sports consumption: * Viewers are moving from broadcast TV to OTT * Families are splitting viewing across devices * Young audiences prefer mobile and Connected TV * Advertisers increasingly want measurable engagement, not just TV ratings The IPL is not shrinking. It is transforming faster than traditional media can measure. ⸻ The Real Story Is Total Reach In 2008, IPL operated in a largely television-driven India. Today, IPL lives simultaneously across: * Linear television * Mobile streaming * Tablets * Connected TVs * Smart TVs * Multi-device households * Social amplification ecosystems That changes how audiences are counted. The cumulative reach across platforms in IPL 2026 has already crossed 1.06 billion viewers, with the playoffs still to come. That is not decline. That is scale expansion. ⸻ Television Ratings Fell. But The Universe Expanded. Yes, TV ratings are lower. But the interpretation matters. Linear TV was once the only screen. Now it is simply one screen among many. Connected TV concurrency is up 61% YoY. Opening weekend watch time rose 26% YoY. The audience did not leave IPL. They upgraded their screens. ⸻ IPL Is Following The Same Pattern As Every Major Global Sports Property This is not unique to cricket. The same transition happened with: * NFL * NBA * Premier League * Formula 1 * Olympics Traditional TV softens while: * streaming explodes, * mobile dominates younger demographics, * and connected TV becomes the premium household screen. The IPL is simply entering the next phase earlier and faster because India is one of the world’s most mobile-first digital economies. ⸻ Why Advertisers Are Shifting To Digital Television can tell you: * a household watched. Digital can tell you: * who watched, * for how long, * on what device, * whether they interacted, * and whether they bought. That is the future of advertising economics. Which is why: * 125 new brands entered the digital IPL ecosystem this season * Connected TV ad pricing continues to strengthen * Watch time across combined platforms is projected to exceed last year’s record levels The monetisation engine is evolving. ⸻ The Most Important Metric: Total Consumption The real measure of sports dominance is not one-screen TV ratings anymore. It is: * cumulative reach, * total watch time, * engagement depth, * concurrency, * advertiser demand, * and cross-platform dominance. By that measurement, IPL remains one of the most powerful sports-entertainment properties on earth. Projected combined watch time for IPL 2026: 850–900 billion minutes. That is extraordinary. ⸻ The Strategic Perspective Critics are looking at IPL through a 2008 lens. But IPL in 2026 is no longer: * a cricket tournament, * or even just a TV product. It is: * a digital entertainment ecosystem, * a mobile-first phenomenon, * and one of the largest real-time engagement platforms in the world. The measurement model changed. The audience behaviour changed. The scale did not shrink. It expanded. “The IPL did not lose its audience. The audience simply changed screens. Measuring a digital-first global sports property only through television ratings is like measuring the internet through newspaper circulation.” IndianPremierLeague Press Trust of India JioHotstar espn starsport ESPN

62,549 просмотров

Seven Finals. Seven wins. Zero losses. Only one person achieved that in recent times and that is Gautam Gambhir - the #indian #cricket #team #coach - The Best Coach / Mentor & Leader one can have wanted. Salute him. BCCI IndianPremierLeague

Seven Finals. Seven wins. Zero losses. Only one person achieved that in recent times and that is Gautam Gambhir - the #indian #cricket #team #coach - The Best Coach / Mentor & Leader one can have wanted. Salute him. BCCI IndianPremierLeague

36,705 просмотров

The picture says it all at the sidelines of the Lucknow Super Giants IndianPremierLeague game 🧐

The picture says it all at the sidelines of the Lucknow Super Giants IndianPremierLeague game 🧐

27,271 просмотров

Controversy over #players has hit The Hundred with the SunRisers Leeds

Controversy over #players has hit The Hundred with the SunRisers Leeds

25,199 просмотров

History Created 🙌🏾 What a win. Congratulations to the #indiancricketteam on retaking the ICC Cricket World Cup at its #t20 finals against #newzealand today in #india. The men in blue truly showed everyone - A class Apart. So all those who doubted my friend Gautam Gambhir - The greatest Coach of all TIME and Mentor of our great team now really need to zip there mouths and recognize that the Team and him always deliver. Congratulations once again. Now let’s wait for The real fun to begin all across India from March 28th - THE GREATEST SPORTS EVENT - the one and only IndianPremierLeague

History Created 🙌🏾 What a win. Congratulations to the #indiancricketteam on retaking the ICC Cricket World Cup at its #t20 finals against #newzealand today in #india. The men in blue truly showed everyone - A class Apart. So all those who doubted my friend Gautam Gambhir - The greatest Coach of all TIME and Mentor of our great team now really need to zip there mouths and recognize that the Team and him always deliver. Congratulations once again. Now let’s wait for The real fun to begin all across India from March 28th - THE GREATEST SPORTS EVENT - the one and only IndianPremierLeague

15,687 просмотров

The new #world #order #india #russia #china Narendra Modi #vladamirputin #xijinping the #trioka - rest of the world will watch only in silence when they take on them 🇮🇳🇷🇺🇨🇳

The new #world #order #india #russia #china Narendra Modi #vladamirputin #xijinping the #trioka - rest of the world will watch only in silence when they take on them 🇮🇳🇷🇺🇨🇳

31,372 просмотров

My brother Samir K. Modi is recovering from the #grave #tragedy of two days ago. Is in a complete #shock that a #mother Bina Modi @binamodicollections could do this to her own child. We are all in #SHOCK 😢 #samirkmodi

My brother Samir K. Modi is recovering from the #grave #tragedy of two days ago. Is in a complete #shock that a #mother Bina Modi @binamodicollections could do this to her own child. We are all in #SHOCK 😢 #samirkmodi

29,535 просмотров

Absolutely #shocking and #disgusting #behaviour of the #australian #cricket and #sports #fans in the cricket #match between #india vs #australia - where is the #spirit of the #game gone to. So disappointed 😢😢 #bcci #cricketaustralia ICC

Absolutely #shocking and #disgusting #behaviour of the #australian #cricket and #sports #fans in the cricket #match between #india vs #australia - where is the #spirit of the #game gone to. So disappointed 😢😢 #bcci #cricketaustralia ICC

20,598 просмотров

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Having fun with friends and family

Lalit Kumar Modi

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United by the flag. 🙏🏽

Lalit Kumar Modi

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IPL: The REAL Story of Its CONTROVERSIAL Founder and Global Success. MERI SOCH. The greatest sports event in the world. INDIAN PREMIER LEAGUE. The second most valuable sports league in the world after NFL U.S.A which represents modern game of Cricket as well as BRAND INDIA. Started in 2008 it has come a long way from its murky and underhand genesis to become the shining star of Modern India. Uncover the shocking truth behind the Indian Premier League's (IPL) controversial founder LALIT MODI and the inner working if BCCI (BOARD OF CONTROL OF CRICKET IN INDIA). From humble beginnings to allegations of corruption and scandal, we delve into the life and times of the man behind one of the world's most popular T20 cricket leagues. What drove him to create the IPL, and what secrets has he been hiding? Join us as we separate fact from fiction and bring you the real story behind IPL's controversial founder the media and broadcasting deals worth billions of dollars and the world of bollywood superstars (SHAHRUKH KHAN AND PREITY ZINTA) that made IPL the perfect entertainment product it is today. Get ready for a thrilling ride full of twists and turns! #merisoch #merisochbyimran #ipl #indianpremierleague #bcci #shahrukh #t20cricket #cricket #iplhistory #spotfixing #iplstart #indiancricket #lalitmodi आयपीएल: त्याच्या वादग्रस्त संस्थापकाची आणि जागतिक यशाची खरी कहाणी. मेरी सोच. जगातील सर्वात मोठी क्रीडा स्पर्धा. इंडियन प्रीमियर लीग. एनएफएल यूएसए नंतर जगातील दुसरी सर्वात मौल्यवान क्रीडा लीग जी आधुनिक क्रिकेट खेळाचे तसेच ब्रँड इंडियाचे प्रतिनिधित्व करते. २००८ मध्ये सुरू झालेली ही लीग तिच्या अस्पष्ट आणि गुप्त उत्पत्तीपासून खूप पुढे जाऊन आधुनिक भारताचा चमकणारा तारा बनली आहे. इंडियन प्रीमियर लीग (आयपीएल) चे वादग्रस्त संस्थापक ललित मोदी आणि बीसीसीआय (भारतातील क्रिकेट नियंत्रण मंडळ) यांच्या अंतर्गत कामकाजामागील धक्कादायक सत्य उघड करा. विनम्र सुरुवातीपासून ते भ्रष्टाचार आणि घोटाळ्याच्या आरोपांपर्यंत, आपण जगातील सर्वात लोकप्रिय टी२० क्रिकेट लीगपैकी एक असलेल्या व्यक्तीच्या आयुष्याचा आणि काळाबद्दल जाणून घेऊ. आयपीएलची निर्मिती करण्यासाठी त्याला कशामुळे प्रेरित केले आणि तो कोणती रहस्ये लपवत आहे? आमच्यासोबत सामील व्हा, आम्ही तुम्हाला आयपीएलच्या वादग्रस्त संस्थापकामागील खरी कहाणी सांगतो, अब्जावधी डॉलर्सचे मीडिया आणि ब्रॉडकास्टिंग डील आणि बॉलीवूड सुपरस्टार्स (शाहरुख खान आणि प्रीती झिंटा) यांच्याशी, ज्यामुळे आयपीएल आजच्या काळात एक परिपूर्ण मनोरंजन उत्पादन बनले. ट्विस्ट आणि टर्नने भरलेल्या एका रोमांचक प्रवासासाठी सज्ज व्हा! #merisoch #merisochbyimran #ipl #indianpremierleague #bcci #shahrukh #t20cricket #cricket #iplhistory #spotfixing #iplstart #indiancricket #lalitmodi

Lalit Kumar Modi

51,241 просмотров • 1 год назад