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@luphumlongcayisa

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Communications Strategist| Moderator | Events Producer| Creative Director

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South Africa, unlike many other African countries, appears to struggle with what might broadly be described as music appreciation: the ability to engage with, understand and value music beyond the narrow confines of one’s preferred genre, generation or cultural moment. There is an increasingly narrow and linear approach to what audiences have been conditioned to listen to, celebrate and ultimately recognise as “good music.” Too often, familiarity has become the measure of quality. If a song does not belong to the dominant sound of the moment, or to the musical vocabulary of a particular generation, audiences can be remarkably quick to dismiss it. Radio must accept some responsibility for this. Radio is not merely a mirror of public taste; historically, it has also been one of its great curators and educators. Its role should extend beyond repeatedly giving audiences what research suggests they already like. There is value in introducing listeners to what they do not yet know they like. The consequences of our diminished musical curiosity become particularly apparent when curating music for a national show intended to speak to audiences across generations. The tension is immediate: more mature audiences become agitated by what younger audiences regard as contemporary culture, while younger audiences become restless when confronted with music they perceive as archaic, slow or irrelevant. Yet a national music platform cannot simply choose one generation over another. Nor should good curation amount to placing the old music in one corner and the new music in another. The more interesting task is to build musical bridges—to demonstrate lineage, influence and evolution; to show younger audiences where contemporary sounds come from, while allowing older audiences to hear how those traditions have been reinterpreted by a new generation. This is where radio has an important cultural responsibility. Stations should make a deliberate effort to broaden the musical vocabulary of their audiences. That sometimes requires programming beyond immediate audience demand—introducing unfamiliar genres, revisiting important catalogues, contextualising older music and repeatedly exposing listeners to different sounds until that diversity becomes normal rather than disruptive. After all, exposure creates familiarity, familiarity creates curiosity, and curiosity is the beginning of appreciation. A healthy music culture should allow a 20-year-old to appreciate a beautifully constructed song recorded before they were born, and a 60-year-old to recognise the artistry in a contemporary genre they may never choose to play at home. Music appreciation does not require us to like everything. It requires us to develop enough musical literacy to recognise value beyond the boundaries of our own taste. PS. The performance below 👏🏾👏🏾👏🏾

@luphumlongcayisa

103,627 次观看 • 15 天前

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Thank you Nigel Branken. As she is busy with her campaign trail. The questions below should be posed to Helen Zille each time she opens her mouth: I asked Johannesburg Mayoral Candidate, Helen Zille a simple question last night... First: when will she finally call this what it is? GENOCIDE! How many more dead children, how many more starving families, how many more bombed hospitals, before she finds the moral courage to say the word genocide? Second: the claim that we must all sit quietly until the ICJ gives a final ruling is nonsense. The genocide convention requires we act to prevent genocide. The ICJ has already acted because the rights protected under the Genocide Convention were plausibly at risk. Amnesty International has called it genocide. Human Rights Watch has documented extermination and acts of genocide. The International Association of Genocide Scholars has said it is genocide. It is genocide - we MUST name it and act to prevent it. ... and Third: the DA keeps telling us they can do nothing and that South Africa cannot influence what is happening. That is also nonsense. They can support the South African ICJ court case. They can support sanctions. They can support stopping coal exports. They can support the prosecution of South Africans serving in the IDF. They can choose to stand on the side of the oppressed instead of pretending powerlessness. And how did she respond? Basically this: South Africa is busy with its own great kumbaya project, we cannot influence the rest of the world, and what matters most is that we work on our project. In other words, our diversity becomes an excuse for silence while Palestinians are bombed, starved and erased.

@luphumlongcayisa

16,328 次观看 • 4 个月前