MarketingOperators
@M__Operators • 2,643 subscribers
Behind three behemoth brands stand three juggernauts of the marketing world. Finally, they’re giving you a never-before-seen look at what drives growth.
Videos
It’s no secret that we need Meta … but did you know, META NEEDS US! Live, in-person at Meta Performance Marketing Summit: Connor MacDonald Connor Rolain Cody Plofker Jason Panzer Matthew Bertulli Katy Mimari If you missed the summit, we got your back. Full bonus episode out now. - Catalog is the new pixel - Interest targeting is dead - Signal engineering alpha - AI era of media buying - Andromeda, Lattice, GEM - Automatic ad uploading - Idea → launched in 24hr - Internal data warehouse - Claude is table stakes - 50% budget → gen AI - Other 50% → creators - (Brand is the only moat) - High AOV versus low AOV - GMV-max-ification of media - Meta competes with Shopify?
MarketingOperators42,339 views • 2 months ago
You’re following terrible advice: Incrementality tests Reach campaigns Upper-funnel events Useless for subscription rate - So you don’t lose money - Yeah, that one’s important - Bundle to fix low AOV - BOGO, GWP preserve margin - Frame free shipping as value - Sample if trial-dependent - Go hard on affiliates for retail - Anchored in organic “halo” - Awareness drives in-store - Align your creative to channel - Especially signal strategy - When you go up-funnel - Agency vs in-house debates - $50k/mo
MarketingOperators20,003 views • 3 months ago
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