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Madhura

@madhurahoval • 4,723 subscribers

running high-volume ugc campaigns for consumer brands (250M+ views across campaigns) | cofounder @Adworkly

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this trip planner app did 30M+ views with “i could literally kiss…” hook video hook: "i could literally kiss the flight attendant that showed me this" breakdown: > 0-3s: reaction + hook text > 3-18s: app demo (targets dopamine of planning trips ) video stats: > 9.2M views > 186.9k likes > 141k+ shares

this trip planner app did 30M+ views with “i could literally kiss…” hook video hook: "i could literally kiss the flight attendant that showed me this" breakdown: > 0-3s: reaction + hook text > 3-18s: app demo (targets dopamine of planning trips ) video stats: > 9.2M views > 186.9k likes > 141k+ shares

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48M views in one month, ~100 accounts hook evolution for a travel app: old: "I could kiss ___ for showing me this" new: "We're supposed to leave for Dubai in 1 HOUR and I see THIS???" 30 new accounts launched in the last months all running the same panic hooks
0:33
madhurahoval's profile picture

48M views in one month, ~100 accounts hook evolution for a travel app: old: "I could kiss ___ for showing me this" new: "We're supposed to leave for Dubai in 1 HOUR and I see THIS???" 30 new accounts launched in the last months all running the same panic hooks

Madhura

1,100,146 views • 3 months ago

Travel niche Jan-Feb 2026: what's working vs whats not working > panic hooks: "leaving in 4 DAYS and i see THIS" - 1.5M views > relief stories: "this cured my flight anxiety" - 628K views > discovery angles: "how did I not know this" - 20K downloads not working: > promo content > feature-first demos > polished ads emotion + discovery >> Palima hit #1 in France with 6 creators using discovery format.
0:29
madhurahoval's profile picture

Travel niche Jan-Feb 2026: what's working vs whats not working > panic hooks: "leaving in 4 DAYS and i see THIS" - 1.5M views > relief stories: "this cured my flight anxiety" - 628K views > discovery angles: "how did I not know this" - 20K downloads not working: > promo content > feature-first demos > polished ads emotion + discovery >> Palima hit #1 in France with 6 creators using discovery format.

Madhura

29,497 views • 3 months ago

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