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Melanie Balke

@Melanie_Balke • 3,591 subscribers

CEO @ The Email Marketers | Retention & creative for 7-9-figure DTC brands | Ocean-obsessed, pasta-fueled, drummer | Laughs at own jokes, thinks she’s funny

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The rise and fall - and rise - of Abercrombie & Fitch is absolutely f*- insane The hottest brand of the 2000 spread double popped collars and the smell of Fierce across every high school and college campus But then got canceled and plummeted by 80% with 450 stores worldwide closing Now, they are the talk of the town, back from the dead giving the best S&P 500 performance of 2023 Here’s the story ⬇️

The rise and fall - and rise - of Abercrombie & Fitch is absolutely f*- insane The hottest brand of the 2000 spread double popped collars and the smell of Fierce across every high school and college campus But then got canceled and plummeted by 80% with 450 stores worldwide closing Now, they are the talk of the town, back from the dead giving the best S&P 500 performance of 2023 Here’s the story ⬇️

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