Michael J. Miraflor
@michaelmiraflor • 34,561 subscribers
strategy/marketing/vc/ads/brands/trends. art. culture. music. travel. retail. fashion. sports. tech. @ucberkeley & berlin school mba alum. retired dj. 🇵🇭🇺🇸
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Me and Oren John chopping it up about how paid media (OOH specifically in this case) is perceived, measured, and valued differently by big brands/agencies vs the startup/DTC world. I think this is one of the thing that trips people up when they transition from one side of the marketing spectrum to the other. The math is the same, the media placements are the same, the basic measurement might be the same (the KPIs might have different acronyms), but the conversation and expectations are completely different. Most big brand/agency people don't do well in startup environments because it moves too fast. Most startup marketers wouldn't last a year in the big brand world bc of the corporate chess game. That isn't a knock on either side, but we don't talk about it enough.
Michael J. Miraflor11,390 views • 2 months ago
This is the best auto commercial I've seen in a long time. Features lil miquela, a virtual influencer with 2.7M+ followers on IG. Shout out to BMW, shades of how adventurous their content used to be in the Clive Owen "Driver" era. The 🐐 of branded content imho.
Michael J. Miraflor47,575 views • 2 years ago
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