Mike Beckham
@mikebeckhamsm • 44,791 subscribers
Co-Founder and CEO of Simple Modern
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I’m not crying, you’re crying This is the most memorable 2 minutes you will spend today
Mike Beckham3,102,618 görüntüleme • 2 yıl önce
My favorite marketing pitch ever. Kodak asks for a branding campaign around a new product. It is a circular device that allows you to flip through pictures. Kodak hopes to highlight the technology and call the product "the wheel." Then, they get a master class on branding.
Mike Beckham30,314 görüntüleme • 2 yıl önce
Today Simple Modern is giving away $2,000,000 to people who are fighting cancer. Any person who is fighting cancer can receive a free “Fighting Together” tumbler. We hope this tumbler can be your companion as you fight and beat cancer. Our company has a radically different mission statement: “We exist to give generously.” Because we are a bootstrapped and privately owned we have the freedom to do whatever we want with the profits. We are exercising that today. This doesn’t make any financial sense, but it makes perfect human sense. What good is money if you cannot use it to help others? Over the years, customers have shared many special stories of how our product has impacted their lives. One of the stories that made the biggest impression on me came from a friend. She and I had taught a class together at OU for several semesters. In 2020, she and her husband moved back to Florida to be close to her father. He was diagnosed with cancer and she kept me updated as he was going through treatment. One night she said this to me: “It may not seem like a big deal to you, but I wanted to thank you for the excellent products you make. The chemotherapy has badlly dehydrated my father and his doctor stressed how important it was for him to stay hydrated. Due to the effects of the treatment, we couldn’t find anything that he could drink out of until we tried one of your kids water bottles we bought at Target. It has made a huge difference in his quality of life the last few weeks.” Her story stood out in my mind. In the months that followed I learned that we get lots of messages from customers who are going through cancer treatments and use our products as their sidekick. It was awesome to hear that the work we put into making excellent products was making a real life difference. Those stories led to the initiative we announced today. We will be giving away two million dollars of product FOR FREE to any person who is fighting cancer. All you have to do is come to our website to order yours. It is our small way of saying “We are fighting together with you.”
Mike Beckham20,321 görüntüleme • 1 yıl önce
Ten years ago today I co-founded Simple Modern Since then the company has exceeeded a billion dollars in sales and 60 million orders. It has been more than I could have ever dreamed. Here's me sharing in 165 seconds what I've learned over the past ten years.
Mike Beckham11,083 görüntüleme • 8 ay önce
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