
Mike Beckham
@mikebeckhamsm • 44,877 subscribers
Co-Founder and CEO of Simple Modern
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My favorite marketing pitch ever. Kodak asks for a branding campaign around a new product. It is a circular device that allows you to flip through pictures. Kodak hopes to highlight the technology and call the product "the wheel." Then, they get a master class on branding.
Mike Beckham30,317 次观看 • 2 年前
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