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Mike Smith

@mikesmith187 • 28,163 subscribers

Dear diary: Design → @smith_diction Branding inquiries → [email protected]

Shorts

💥New work for Superhuman (@Grammarly & Coda (Superhuman Docs))💥 It’s a cursor, it’s a cape, it’s an incredibly complex identity system! So your company acquires another company and now you're changing your name to the smaller company. Let's dig in. Full case study

💥New work for Superhuman (@Grammarly & Coda (Superhuman Docs))💥 It’s a cursor, it’s a cape, it’s an incredibly complex identity system! So your company acquires another company and now you're changing your name to the smaller company. Let's dig in. Full case study

258,538 görüntüleme

Over the past few weeks I've been building a tool with no meaning and no purpose. It's just an aurora generator. I've spent way too long building it but I absolutely loved the entire process. I figured why, not make it live? Check it out & make some at

Over the past few weeks I've been building a tool with no meaning and no purpose. It's just an aurora generator. I've spent way too long building it but I absolutely loved the entire process. I figured why, not make it live? Check it out & make some at

15,550 görüntüleme

No big deal just our Exposure logo sitting next to Nike and Chase and Medium. Totally normal.

114,203 görüntüleme

I just made a shader of the god damned northern lights.

I just made a shader of the god damned northern lights.

17,765 görüntüleme

Making our pivot into film noir movies. Animation: Claudio Salas Wordmark: @beastsofengland Studio: Smith & Diction

11,712 görüntüleme

Got our new designer Tully Ryan to make this incredible reel thing for our Solana work. Hoping to develop a new kind of title card system like this for all of our work on insta so you can quickly and clearly see bigger projects at a quick glance. He crushed this.

Got our new designer Tully Ryan to make this incredible reel thing for our Solana work. Hoping to develop a new kind of title card system like this for all of our work on insta so you can quickly and clearly see bigger projects at a quick glance. He crushed this.

12,908 görüntüleme

Videos

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🌸 NEW WORK FOR THE PHS PHILADELPHIA FLOWER SHOW 🌸 Earlier this year Pennsylvania Horticultural Society (PHS) approached us to help come up with the identity and key visuals for their 2027 flower show. It was called ICONIC so we knew we wanted the flowers to feel monumental. We tapped local photographer Bre Furlong ( to shoot 18 beautifully unique florals in stunning detail. These beauties are gonna look incredible on banners and billboards all over Philadelphia this winter.

🌸 NEW WORK FOR THE PHS PHILADELPHIA FLOWER SHOW 🌸 Earlier this year Pennsylvania Horticultural Society (PHS) approached us to help come up with the identity and key visuals for their 2027 flower show. It was called ICONIC so we knew we wanted the flowers to feel monumental. We tapped local photographer Bre Furlong ( to shoot 18 beautifully unique florals in stunning detail. These beauties are gonna look incredible on banners and billboards all over Philadelphia this winter.

34,092 görüntüleme • 7 gün önce

💥New work for Superhuman (@Grammarly & Coda (Superhuman Docs))💥 It’s a cursor, it’s a cape, it’s an incredibly complex identity system! So your company acquires another company and now you're changing your name to the smaller company. Let's dig in. Full case study

💥New work for Superhuman (@Grammarly & Coda (Superhuman Docs))💥 It’s a cursor, it’s a cape, it’s an incredibly complex identity system! So your company acquires another company and now you're changing your name to the smaller company. Let's dig in. Full case study

258,538 görüntüleme • 1 yıl önce

10 years in, we finally have our own studio reel. Hopefully it gets you amped to make stuff! Special thanks to Jordan Scott ( for his amazing animation work on this & also to Upright T-Rex Music for their funky music, which I absolutely love. SOUND ON!

10 years in, we finally have our own studio reel. Hopefully it gets you amped to make stuff! Special thanks to Jordan Scott ( for his amazing animation work on this & also to Upright T-Rex Music for their funky music, which I absolutely love. SOUND ON!

82,473 görüntüleme • 1 yıl önce

Over the past few weeks I've been building a tool with no meaning and no purpose. It's just an aurora generator. I've spent way too long building it but I absolutely loved the entire process. I figured why, not make it live? Check it out & make some at

Over the past few weeks I've been building a tool with no meaning and no purpose. It's just an aurora generator. I've spent way too long building it but I absolutely loved the entire process. I figured why, not make it live? Check it out & make some at

15,550 görüntüleme • 2 ay önce

I don’t know how to properly post web work on here but we just made a new site for Caphe Roasters and it is so fun. Caleb absolutely crushed it. Go buy some coffee!! Check it out here ↓ Designed by: Caleb Sun Dev: Self Aware (Mike Wagz) 🐲

I don’t know how to properly post web work on here but we just made a new site for Caphe Roasters and it is so fun. Caleb absolutely crushed it. Go buy some coffee!! Check it out here ↓ Designed by: Caleb Sun Dev: Self Aware (Mike Wagz) 🐲

17,992 görüntüleme • 2 ay önce

My direction for Gamma flew a little too close to the fun sun. So it will live its afterlife on here forever. I luv u bud. The concept was based in endless and wild variability.

My direction for Gamma flew a little too close to the fun sun. So it will live its afterlife on here forever. I luv u bud. The concept was based in endless and wild variability.

13,260 görüntüleme • 1 yıl önce

Daha fazla içerik yok.