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Rachel Karten

@milkkarten • 29,254 subscribers

i write a newsletter about social media. author of link in bio. prev social director at @bonappetit. [email protected]

Shorts

it's so frustrating watching the creative direction from yung lean's music video become a viral ai prompt. the speed and volume that accounts are able to essentially rip off work today is not good!

it's so frustrating watching the creative direction from yung lean's music video become a viral ai prompt. the speed and volume that accounts are able to essentially rip off work today is not good!

230,058 просмотров

obsessed with le creuset’s dramatic new color reveal

obsessed with le creuset’s dramatic new color reveal

2,903,985 просмотров

i came across multiple accounts posting undisclosed ads for the ai note taker app granola. this one has almost 500k views.

i came across multiple accounts posting undisclosed ads for the ai note taker app granola. this one has almost 500k views.

39,524 просмотров

Videos

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a lot of praise on here for cetaphil’s super bowl commercial, but tiktok user sharon mbabazi (and her step dad) are claiming the brand stole the concept from their real story/viral content. here’s one of their original tiktoks (2.6M views) and then the response to the commercial.

3,798,687 просмотров • 2 лет назад

farmacy beauty partnering with the actress who plays elphaba on broadway to show off their makeup remover is so smart

farmacy beauty partnering with the actress who plays elphaba on broadway to show off their makeup remover is so smart

2,262,132 просмотров • 1 год назад

the future of influencer marketing is...acting? as iphone testimonial-style sponsored posts saturate feeds, influencers are making full blown commercials. look at ken eurich's post for columbia sportwear. they briefed in an iphone shoot, she delivered a short film. 1.6m views.

the future of influencer marketing is...acting? as iphone testimonial-style sponsored posts saturate feeds, influencers are making full blown commercials. look at ken eurich's post for columbia sportwear. they briefed in an iphone shoot, she delivered a short film. 1.6m views.

66,125 просмотров • 1 месяц назад

This AI video is now likely in the top 20 most-viewed Instagram Reels of all time. It has 625M views and the caption reads "No CGI. No compositing. Just a hand-built miniature Miami and a 40-foot wave tank. 🌊" Appreciate the questions Jeremy Carrasco is asking here.

This AI video is now likely in the top 20 most-viewed Instagram Reels of all time. It has 625M views and the caption reads "No CGI. No compositing. Just a hand-built miniature Miami and a 40-foot wave tank. 🌊" Appreciate the questions Jeremy Carrasco is asking here.

119,217 просмотров • 2 месяцев назад

the people yearn for brands to not fumble viral moments

the people yearn for brands to not fumble viral moments

257,283 просмотров • 7 месяцев назад

very odd way to announce you laid off your social team!

very odd way to announce you laid off your social team!

734,592 просмотров • 3 лет назад

One of my favorite recent examples comes from the Milwaukee Brewers. When so many teams are doing player trends and highlight reels, the Brewers are making movies. Their "Arthouse Baseball" strategy takes old Hollywood references and applies them to the sport of baseball.

One of my favorite recent examples comes from the Milwaukee Brewers. When so many teams are doing player trends and highlight reels, the Brewers are making movies. Their "Arthouse Baseball" strategy takes old Hollywood references and applies them to the sport of baseball.

86,828 просмотров • 5 месяцев назад

First, some background. Back in January, Mohawk Chevrolet tested a mockumentary-style TikTok post. It took off. Since then they have published nine “episodes”, which have a cumulative viewership of 5.7M on TikTok alone. Here's a clip from one of their most popular episodes:

First, some background. Back in January, Mohawk Chevrolet tested a mockumentary-style TikTok post. It took off. Since then they have published nine “episodes”, which have a cumulative viewership of 5.7M on TikTok alone. Here's a clip from one of their most popular episodes:

349,931 просмотров • 2 лет назад

the account ahh.gpt on instagram has seven total posts, 111K followers, and over 24M views. a water brand should sponsor them!

57,322 просмотров • 3 месяцев назад

crossover of the century

crossover of the century

21,652 просмотров • 2 месяцев назад

wildest sponsored post ever? video by the very talented max zavidow. fun new work from my client CAVA Andrew.

wildest sponsored post ever? video by the very talented max zavidow. fun new work from my client CAVA Andrew.

16,253 просмотров • 4 месяцев назад

ASICS casting Brian Cox (or Logan Roy) to deliver a PSA about the dangers of sitting at your desk was surprising and smart.

ASICS casting Brian Cox (or Logan Roy) to deliver a PSA about the dangers of sitting at your desk was surprising and smart.

31,086 просмотров • 1 год назад

All of Gap’s campaigns this year have been amazing—but I particularly loved their “Get loose” dance video with Troye Sivan. I loved this copy: “Big jeans, for big moves — for everyone.”

All of Gap’s campaigns this year have been amazing—but I particularly loved their “Get loose” dance video with Troye Sivan. I loved this copy: “Big jeans, for big moves — for everyone.”

14,416 просмотров • 1 год назад

talked about linkedin with one of my favorite internet people Dan Toomey for one of my (new!) favorite youtube shows Good Work!

talked about linkedin with one of my favorite internet people Dan Toomey for one of my (new!) favorite youtube shows Good Work!

19,574 просмотров • 3 лет назад

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