Rachel Karten
@milkkarten • 21,156 subscribers
i write a newsletter about working in social media. author of link in bio. prev social lead at @bonappetit. [email protected]
Shorts
Videos
a lot of praise on here for cetaphil’s super bowl commercial, but tiktok user sharon mbabazi (and her step dad) are claiming the brand stole the concept from their real story/viral content. here’s one of their original tiktoks (2.6M views) and then the response to the commercial.
Rachel Karten3,798,203 görüntüleme • 2 yıl önce
farmacy beauty partnering with the actress who plays elphaba on broadway to show off their makeup remover is so smart
Rachel Karten2,261,900 görüntüleme • 1 yıl önce
One of my favorite recent examples comes from the Milwaukee Brewers. When so many teams are doing player trends and highlight reels, the Brewers are making movies. Their "Arthouse Baseball" strategy takes old Hollywood references and applies them to the sport of baseball.
Rachel Karten86,288 görüntüleme • 21 gün önce
wildest sponsored post ever? video by the very talented max zavidow. fun new work from my client CAVA Andrew.
Rachel Karten16,059 görüntüleme • 8 gün önce
very odd way to announce you laid off your social team!
Rachel Karten734,592 görüntüleme • 3 yıl önce
First, some background. Back in January, Mohawk Chevrolet tested a mockumentary-style TikTok post. It took off. Since then they have published nine “episodes”, which have a cumulative viewership of 5.7M on TikTok alone. Here's a clip from one of their most popular episodes:
Rachel Karten349,708 görüntüleme • 1 yıl önce
Daha fazla içerik yok.