
Rachel Karten
@milkkarten • 21,156 subscribers
i write a newsletter about working in social media. author of link in bio. prev social lead at @bonappetit. [email protected]
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a lot of praise on here for cetaphil’s super bowl commercial, but tiktok user sharon mbabazi (and her step dad) are claiming the brand stole the concept from their real story/viral content. here’s one of their original tiktoks (2.6M views) and then the response to the commercial.
Rachel Karten3,798,203 次观看 • 2 年前

One of my favorite recent examples comes from the Milwaukee Brewers. When so many teams are doing player trends and highlight reels, the Brewers are making movies. Their "Arthouse Baseball" strategy takes old Hollywood references and applies them to the sport of baseball.
Rachel Karten86,288 次观看 • 21 天前

First, some background. Back in January, Mohawk Chevrolet tested a mockumentary-style TikTok post. It took off. Since then they have published nine “episodes”, which have a cumulative viewership of 5.7M on TikTok alone. Here's a clip from one of their most popular episodes:
Rachel Karten349,708 次观看 • 1 年前
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