Matt Jarbo
@mjarbo • 20,292 subscribers
Host of the Hollywood After Dark Podcast. Former Gubernatorial Candidate California 2003. Says incredibly dumb things.
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Marvel owned San Diego Comic-Con. A day later, people were still talking about the leaked DOOMSDAY footage, the cast onstage, Ghost Rider, Black Panther 3 and everything else that came out of Hall H. DC brought the director and star of CLAYFACE to the Jim Lee and Friends panel in Room 6DE. A room that holds fewer than 900 people. Not Ballroom 20 with nearly 5,000 seats. Not Hall H with 6,500. Room 6DE, which feels like somewhere you put a nice comics panel—not the next theatrical movie in your supposedly massive cinematic universe. And then it came and went. Nobody cared. James Gunn keeps arguing that he can generate the same engagement by posting a screenplay cover on Instagram. Maybe he can get the same number of likes. But engagement isn’t excitement. Hall H creates footage, cast photos, crowd reactions, leaks and a moment people keep replaying for months. An Instagram post tells you a movie exists. After SUPERGIRL killed much of the goodwill around the DCU, they needed more than that. They needed to show confidence. They didn’t have to out-cast DOOMSDAY. Give us one great MAN OF TOMORROW tease. Show Brainiac doing something terrifying. Show Superman realizing he can’t beat him alone. Put Lex beside him. Give people a reason to care. Instead, Marvel created the weekend’s defining moment while DC tucked CLAYFACE into a side room and hoped people would notice.
Matt Jarbo143,413 views • 5 days ago
MASTERS OF THE UNIVERSE may have disappointed at the box office, but it makes perfect sense for Prime Video. Amazon’s audience is packed with Gen X and older Millennials who grew up with He-Man, comic books, video games, and 1980s genre storytelling. Look at what already works there. THE BOYS. INVINCIBLE. FALLOUT. These are older-skewing genre franchises with loyal fan bases, deep mythology, and plenty of merchandise attached. That is the same audience Amazon wants for MASTERS OF THE UNIVERSE. The theatrical release may have been less about turning a huge profit in theaters and more about making the movie feel like an event before it lands on Prime, where Amazon can monetize it through ads, subscriptions, toys, and retail. And maybe that is where these Gen X and Millennial-coded properties belong now. Not dead. Not irrelevant. Just better suited for streaming, where the audience already lives. Are 1980s nostalgia franchises becoming too old for theaters but perfect for streaming?
Matt Jarbo19,571 views • 1 month ago
This tweet has obviously blown up which is fantastic, so thank you very much for visiting my Twitter account. Here is the video version of this tweet in case you need to get mad at something else Please understand that you should really not be listening to anyone who has never picked up a wrench about fixing your plumbing. And if that metaphor goes over your head we'll....
Matt Jarbo26,265 views • 4 months ago
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