Watt Meber

Big Tobacco designed Lunchables To hook kids like cigarettes Between 1963 and 2008 The largest food companies Were owned by Big Tobacco They used cigarette marketing strategies To sell ultraprocessed foods To parents and kids Launched in 1988, Lunchables Were designed to be “cute” And easy for busy mothers They were marketed as “Better than junk food” Even though it was Highly processed meat and cheese The packaging was designed To simulate a gift-wrapped toy Childhood obesity rates skyrocketed 70% of packaged food Is ultraprocessed now SOURCES IN PROFILE #edutokcontest