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@mufvza • 5,478 subscribers

organic marketing, ai agencies and scaling apps.

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i analysed 1,000 TIKTOK slideshows for consumer apps... here's what i found something that change how you run your app/saas campaign since. most people assume the slideshow with the most views brings in the most installs. i tracked every metric i could pull across 1000+ posts. views, saves, comment sentiment, slide count, where the app got mentioned in the sequence, caption length, niche. the data told a different story. the highest converting slideshows rarely broke 100k views. some sat under 20k. meanwhile some of the viral ones with 2m+ views converted under 0.05%. viral and profitable are two different games. here's the pattern that separated the winners. the format was almost always: content, content, content, content, ad warmup, app push. 4 to 6 slides that feel like normal lifestyle or niche content, no mention of the app at all. then one slide near the end where the product shows up, framed as part of the story instead of an ad. apps that opened with the product on slide 1 underperformed almost every time. the accounts winning were disguising the app inside content people were already scrolling for anyway. travel aesthetics, interior inspiration, "things nobody tells you about x" hooks, niche opinions. the second pattern was volume, not virality. accounts running 8-10 tiktoks, posting 2x a day, same slide formats with fresh variations each time. 90% of posts stayed under 5k views, most even under 300. a handful hit 50k-500k. a rare one crossed 1m. the accounts winning weren't making one perfect post, they were running the format enough times that the algorithm found the winners for them. the workflow behind it, if you want to copy it: research first. search your niche on tiktok, screenshot every top slideshow, save the captions somewhere. this is the raw material for everything after. pull matching visuals from pinterest for each slide type in that screenshot pile. figure out what slide 1 looks like, slide 2, slide 3. download a handful per slide type. not everything from pinterest can be reposted as is. run it through an image api like openai or gemini to generate variations that keep the same vibe. 5 slide types x 100 variations gets you 500 usable images fast. feed the competitor captions into claude code and have it write new caption variations in that same tone, keep the early slides content only, drop the app in near the end. claude code can overlay the captions onto the images directly using ffmpeg, then hand scheduling off to a tool that allows accounts to post automatically without you touching them daily. set this up once and you get months of content queued across every account, running the same proven format with fresh visuals each time. the accounts losing were treating every post as a one off. the accounts winning built a system and let volume do the work.

i analysed 1,000 TIKTOK slideshows for consumer apps... here's what i found something that change how you run your app/saas campaign since. most people assume the slideshow with the most views brings in the most installs. i tracked every metric i could pull across 1000+ posts. views, saves, comment sentiment, slide count, where the app got mentioned in the sequence, caption length, niche. the data told a different story. the highest converting slideshows rarely broke 100k views. some sat under 20k. meanwhile some of the viral ones with 2m+ views converted under 0.05%. viral and profitable are two different games. here's the pattern that separated the winners. the format was almost always: content, content, content, content, ad warmup, app push. 4 to 6 slides that feel like normal lifestyle or niche content, no mention of the app at all. then one slide near the end where the product shows up, framed as part of the story instead of an ad. apps that opened with the product on slide 1 underperformed almost every time. the accounts winning were disguising the app inside content people were already scrolling for anyway. travel aesthetics, interior inspiration, "things nobody tells you about x" hooks, niche opinions. the second pattern was volume, not virality. accounts running 8-10 tiktoks, posting 2x a day, same slide formats with fresh variations each time. 90% of posts stayed under 5k views, most even under 300. a handful hit 50k-500k. a rare one crossed 1m. the accounts winning weren't making one perfect post, they were running the format enough times that the algorithm found the winners for them. the workflow behind it, if you want to copy it: research first. search your niche on tiktok, screenshot every top slideshow, save the captions somewhere. this is the raw material for everything after. pull matching visuals from pinterest for each slide type in that screenshot pile. figure out what slide 1 looks like, slide 2, slide 3. download a handful per slide type. not everything from pinterest can be reposted as is. run it through an image api like openai or gemini to generate variations that keep the same vibe. 5 slide types x 100 variations gets you 500 usable images fast. feed the competitor captions into claude code and have it write new caption variations in that same tone, keep the early slides content only, drop the app in near the end. claude code can overlay the captions onto the images directly using ffmpeg, then hand scheduling off to a tool that allows accounts to post automatically without you touching them daily. set this up once and you get months of content queued across every account, running the same proven format with fresh visuals each time. the accounts losing were treating every post as a one off. the accounts winning built a system and let volume do the work.

41,947 views

here's how you can scale to 10k/month on tiktok shop with slideshows so most affiliates are stuck doing the same thing every day. film, edit, post, make like $60-80 in commissions. and the problem isn't effort, it's that your time is the bottleneck. you can't film 15 videos a day. so your output caps and your money caps with it. meanwhile there's a guy in canada who made $18k in his first two weeks. never filmed anything. never showed his face. never even held a product. canada doesn't even support tiktok shop, he's running us tiktok from there. all slideshows. and when i say slideshows i mean 4-7 images posted like a normal tiktok with a product link attached. that's it. someone buys off it, you get paid. making one takes maybe 5% of the skill of making a video. now here's the catch. tiktok gated the feature. most accounts can't attach products to photo posts, you'll get a "product links not available in photo mode" error. some accounts randomly have it. quick way to check: open tiktok studio on desktop (has to be desktop, mobile won't work), hit upload. if you see "videos or photos" you have access. click photos, upload your images, attach the link. if you only see video upload, you're not in yet. uk and europe are getting it randomly right now, us is only top gmv creators for the moment. check every day because tiktok doesn't tell you when you get it, the option just shows up. worst case you build the system now and execute day one when your account unlocks. because the people getting random access with no clue what they're doing are posting random images and making nothing. the format is easy, that doesn't mean it's mindless. the format itself is one thing repeated over and over: pain point first, product second. slide one hits an insecurity. back acne from the gym. car turning into an oven all summer. makeup that never sits right. the person scrolling sees it and goes "wait that's literally me." middle slides twist the knife a bit more. then "so i tried this thing everyone's using," show it working, before and after, and the last slide is just the offer. sale, free shipping, link below. done. that structure sells cold traffic. people who've never seen the product buy off one slideshow because you sold the problem, not the product. and here's the part most people don't clock when they're scrolling past these: none of it is real. the guy holding the ceiling fan doesn't own a ceiling fan. the back acne was generated onto the model. the smoothies were never made. it's all ai images. which kills every excuse at once. no face, no product in hand, no waiting on shipping, no country restrictions. the workflow is dumb simple. screenshot a slideshow style you like, drop it in chatgpt, say "make me 3x4 images in this style." then describe your pain point scene. couple walking to a car that's been baking in the sun, whatever it is. then grab the product image off the tiktok listing, feed it in, "now show them using this." repeat per slide. no fancy prompts, the reference images do all the work. two small things that matter more than they should. keep everything 3:4 or the mixed sizes make the whole post look off. and don't bake text into the images, add it inside tiktok. native text looks like a person posted it. baked text looks like an ad. people can feel the difference even if they can't explain it. if you want it to look even more real, take a photo of your actual kitchen or desk and only generate the product into it. real room, ai product. nobody can tell. for ideas, don't invent anything. steal structure, swap one variable. the number one post in the uk right now is a simpsons style slideshow about linen trousers. take that exact skeleton and run it with a sports set or summer shorts instead. same format, different product, suddenly it's unsaturated again. or take viral videos and turn them into slides. one guy took a viral video about a sink drainage thing, rebuilt it as images, and beat the original with 1.7m views. first week on the platform. the biggest edge though is going backwards. pull products that went viral 2-3 months ago, take the exact hooks that already converted millions of views, and rerun them as slideshows. nobody's done them in this format because the format barely exists. you're not testing ideas, you're re-releasing proven hits. then it just comes down to volume. no filming, no editing, no product costs means each post is basically free. so post 10-15 a day. most will flop, who cares. one will do 500k views in two days and when it does you remake it 50 times and drain it. every gated feature on tiktok runs the same cycle. early access prints, wide rollout saturates, then it's just another format everyone does. slideshows are still in the first part of that cycle.

here's how you can scale to 10k/month on tiktok shop with slideshows so most affiliates are stuck doing the same thing every day. film, edit, post, make like $60-80 in commissions. and the problem isn't effort, it's that your time is the bottleneck. you can't film 15 videos a day. so your output caps and your money caps with it. meanwhile there's a guy in canada who made $18k in his first two weeks. never filmed anything. never showed his face. never even held a product. canada doesn't even support tiktok shop, he's running us tiktok from there. all slideshows. and when i say slideshows i mean 4-7 images posted like a normal tiktok with a product link attached. that's it. someone buys off it, you get paid. making one takes maybe 5% of the skill of making a video. now here's the catch. tiktok gated the feature. most accounts can't attach products to photo posts, you'll get a "product links not available in photo mode" error. some accounts randomly have it. quick way to check: open tiktok studio on desktop (has to be desktop, mobile won't work), hit upload. if you see "videos or photos" you have access. click photos, upload your images, attach the link. if you only see video upload, you're not in yet. uk and europe are getting it randomly right now, us is only top gmv creators for the moment. check every day because tiktok doesn't tell you when you get it, the option just shows up. worst case you build the system now and execute day one when your account unlocks. because the people getting random access with no clue what they're doing are posting random images and making nothing. the format is easy, that doesn't mean it's mindless. the format itself is one thing repeated over and over: pain point first, product second. slide one hits an insecurity. back acne from the gym. car turning into an oven all summer. makeup that never sits right. the person scrolling sees it and goes "wait that's literally me." middle slides twist the knife a bit more. then "so i tried this thing everyone's using," show it working, before and after, and the last slide is just the offer. sale, free shipping, link below. done. that structure sells cold traffic. people who've never seen the product buy off one slideshow because you sold the problem, not the product. and here's the part most people don't clock when they're scrolling past these: none of it is real. the guy holding the ceiling fan doesn't own a ceiling fan. the back acne was generated onto the model. the smoothies were never made. it's all ai images. which kills every excuse at once. no face, no product in hand, no waiting on shipping, no country restrictions. the workflow is dumb simple. screenshot a slideshow style you like, drop it in chatgpt, say "make me 3x4 images in this style." then describe your pain point scene. couple walking to a car that's been baking in the sun, whatever it is. then grab the product image off the tiktok listing, feed it in, "now show them using this." repeat per slide. no fancy prompts, the reference images do all the work. two small things that matter more than they should. keep everything 3:4 or the mixed sizes make the whole post look off. and don't bake text into the images, add it inside tiktok. native text looks like a person posted it. baked text looks like an ad. people can feel the difference even if they can't explain it. if you want it to look even more real, take a photo of your actual kitchen or desk and only generate the product into it. real room, ai product. nobody can tell. for ideas, don't invent anything. steal structure, swap one variable. the number one post in the uk right now is a simpsons style slideshow about linen trousers. take that exact skeleton and run it with a sports set or summer shorts instead. same format, different product, suddenly it's unsaturated again. or take viral videos and turn them into slides. one guy took a viral video about a sink drainage thing, rebuilt it as images, and beat the original with 1.7m views. first week on the platform. the biggest edge though is going backwards. pull products that went viral 2-3 months ago, take the exact hooks that already converted millions of views, and rerun them as slideshows. nobody's done them in this format because the format barely exists. you're not testing ideas, you're re-releasing proven hits. then it just comes down to volume. no filming, no editing, no product costs means each post is basically free. so post 10-15 a day. most will flop, who cares. one will do 500k views in two days and when it does you remake it 50 times and drain it. every gated feature on tiktok runs the same cycle. early access prints, wide rollout saturates, then it's just another format everyone does. slideshows are still in the first part of that cycle.

12,232 views

the AMOUNT of teens making money with roblox is actually crazy. they are out here building roblox games with ai. launching content rewards campaigns at $0.55 cpm. hit 7.5 million views for $4,000 and cleared 1m in devex payouts. while you're out here paying meta $11 CPM for the same attention.

the AMOUNT of teens making money with roblox is actually crazy. they are out here building roblox games with ai. launching content rewards campaigns at $0.55 cpm. hit 7.5 million views for $4,000 and cleared 1m in devex payouts. while you're out here paying meta $11 CPM for the same attention.

72,219 views

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here's what most app founders don't tell you about scaling your app on tiktok here's the actual playbook, not the generic level "just post consistently" advice: accounts use personal/creator accounts, not business. business locks you out of trending sounds entirely, you get stuck with a library of 40 generic royalty-free tracks nobody's ear recognizes as "tiktok sound," and sound is half the algo's read on your content don't buy an aged account unless you can post from the exact location it was created in. mismatch the vpn/location and you'll watch views crater to single digits within days, tiktok resets your trust score fast pick one avatar, one template, one visual style. lock it in for at least 15-20 posts before you touch it. switching every few videos tells the algo you're a different account every time, you never build a consistent signal views aren't what you think they are 30-200 views is not a shadowban. shadowbanned means 0 views, full stop, nothing gets pushed. 30-200 means the hook, pacing, or format just isn't landing yet "i copied that viral video frame for frame" — you didn't. the millisecond pause before the reveal, the exact caption position (top third vs center), font size relative to screen, all of it is doing more work than the concept itself. people copy the idea and skip the 200 micro-decisions that made it work good content still won't always go viral. a 5:1 view-to-like ratio is genuinely strong signal, it just doesn't guarantee reach. the algo rewards volume of good attempts, not one perfect video cal ai didn't get one viral hit and coast. they ran hundreds of videos in the same format on repeat, and kept posting through videos that flopped at 1000 views. the winners paid for the losers views ≠ downloads, and this trips up everyone 1M views with almost no installs is extremely common. prank format, funny skit format, anything built for pure entertainment gets massive reach and contributes basically nothing to your install numbers because nobody's thinking about your product, they're thinking about the joke tutorial format does a fraction of the views and converts 10x better. screen recording of the actual app, green screen walkthrough, finger literally tracing where to tap. it's less entertaining and it's the format that pays your bills if you only chase views you'll optimize yourself into a wall of engagement with no revenue behind it content that doesn't scream "ad" don't slide the app into every single post, most of what you post should just be good standalone content bad: "here's why my app has 15 features your current app doesn't" good: "i saved $500 last month and used it to buy my kid a ps5" walks into walmart, grabs a ps5 off the shelf "had no idea i was burning $500/mo on subs i forgot to cancel" the app name/logo shows up after the value hit lands, never before. the viewer needs to feel the outcome first, the brand is just the explanation for how they get it too zero ideas? screenshot your competitors' top 20 tiktoks and study exactly what they're doing in the caption text, the hook, the pacing. copy the format, not the literal video. nobody's reinventing organic distribution from scratch, everyone's remixing what already works working with creators without torching your budget skip influencers at the start unless you've got real spend to burn. you'll pay a few hundred bucks, get 10k views, feel nothing happened, and quit the whole channel cheap ugc reaction clips ($2-5 for a 3-5 second reaction) stitched onto your own tutorial footage gets you dozens of usable videos in a day, this is the highest leverage move for a small budget pay per view if you can get creators to agree to it. rpm between $0.5-$2 depending on how "tutorial-ish" the content is, cap payout at $200-500 per video so you're not exposed. hard to find creators who'll take this deal but they exist, worth asking posting without tripping the flags skip the phone farm, skip the expensive 4g/5g proxy setup. you'll burn a month building infrastructure and still end up throttled a vpn is fine if you're targeting a country you're not in. tiktok can see the vpn, that alone doesn't flag you what actually gets you flagged: → reposting pinterest images hoping tiktok won't recognize them → posting 4+ times within an hour → random disconnected content with no pattern between posts → switching phones or vpn servers constantly → running more than 3 accounts from one setup → posting immediately on a brand new account with zero warmup batch a full month of content in one or two sessions. you already know you won't "post again tomorrow" once life gets in the way connect the vpn first, then open tiktok, so the algo resets to your target country before you touch anything. schedule max 2-3 posts a day with something like hootsuite, set it to drafts instead of auto-publish, review each one before it actually goes live link in bio is quietly killing your conversions tiktok's in-app browser doesn't carry the user's saved logins or cookies. they tap your link, hit "sign in with google," nothing autofills, nothing's remembered, they bail in 3 seconds fix: detect when your link is opened inside tiktok's in-app browser and show a quick prompt telling them to tap the three dots → open in browser. gets them into safari or chrome where their session actually persists, this single fix recovers conversions most people don't even know they're losing
0:21
mufvza's profile picture

here's what most app founders don't tell you about scaling your app on tiktok here's the actual playbook, not the generic level "just post consistently" advice: accounts use personal/creator accounts, not business. business locks you out of trending sounds entirely, you get stuck with a library of 40 generic royalty-free tracks nobody's ear recognizes as "tiktok sound," and sound is half the algo's read on your content don't buy an aged account unless you can post from the exact location it was created in. mismatch the vpn/location and you'll watch views crater to single digits within days, tiktok resets your trust score fast pick one avatar, one template, one visual style. lock it in for at least 15-20 posts before you touch it. switching every few videos tells the algo you're a different account every time, you never build a consistent signal views aren't what you think they are 30-200 views is not a shadowban. shadowbanned means 0 views, full stop, nothing gets pushed. 30-200 means the hook, pacing, or format just isn't landing yet "i copied that viral video frame for frame" — you didn't. the millisecond pause before the reveal, the exact caption position (top third vs center), font size relative to screen, all of it is doing more work than the concept itself. people copy the idea and skip the 200 micro-decisions that made it work good content still won't always go viral. a 5:1 view-to-like ratio is genuinely strong signal, it just doesn't guarantee reach. the algo rewards volume of good attempts, not one perfect video cal ai didn't get one viral hit and coast. they ran hundreds of videos in the same format on repeat, and kept posting through videos that flopped at 1000 views. the winners paid for the losers views ≠ downloads, and this trips up everyone 1M views with almost no installs is extremely common. prank format, funny skit format, anything built for pure entertainment gets massive reach and contributes basically nothing to your install numbers because nobody's thinking about your product, they're thinking about the joke tutorial format does a fraction of the views and converts 10x better. screen recording of the actual app, green screen walkthrough, finger literally tracing where to tap. it's less entertaining and it's the format that pays your bills if you only chase views you'll optimize yourself into a wall of engagement with no revenue behind it content that doesn't scream "ad" don't slide the app into every single post, most of what you post should just be good standalone content bad: "here's why my app has 15 features your current app doesn't" good: "i saved $500 last month and used it to buy my kid a ps5" walks into walmart, grabs a ps5 off the shelf "had no idea i was burning $500/mo on subs i forgot to cancel" the app name/logo shows up after the value hit lands, never before. the viewer needs to feel the outcome first, the brand is just the explanation for how they get it too zero ideas? screenshot your competitors' top 20 tiktoks and study exactly what they're doing in the caption text, the hook, the pacing. copy the format, not the literal video. nobody's reinventing organic distribution from scratch, everyone's remixing what already works working with creators without torching your budget skip influencers at the start unless you've got real spend to burn. you'll pay a few hundred bucks, get 10k views, feel nothing happened, and quit the whole channel cheap ugc reaction clips ($2-5 for a 3-5 second reaction) stitched onto your own tutorial footage gets you dozens of usable videos in a day, this is the highest leverage move for a small budget pay per view if you can get creators to agree to it. rpm between $0.5-$2 depending on how "tutorial-ish" the content is, cap payout at $200-500 per video so you're not exposed. hard to find creators who'll take this deal but they exist, worth asking posting without tripping the flags skip the phone farm, skip the expensive 4g/5g proxy setup. you'll burn a month building infrastructure and still end up throttled a vpn is fine if you're targeting a country you're not in. tiktok can see the vpn, that alone doesn't flag you what actually gets you flagged: → reposting pinterest images hoping tiktok won't recognize them → posting 4+ times within an hour → random disconnected content with no pattern between posts → switching phones or vpn servers constantly → running more than 3 accounts from one setup → posting immediately on a brand new account with zero warmup batch a full month of content in one or two sessions. you already know you won't "post again tomorrow" once life gets in the way connect the vpn first, then open tiktok, so the algo resets to your target country before you touch anything. schedule max 2-3 posts a day with something like hootsuite, set it to drafts instead of auto-publish, review each one before it actually goes live link in bio is quietly killing your conversions tiktok's in-app browser doesn't carry the user's saved logins or cookies. they tap your link, hit "sign in with google," nothing autofills, nothing's remembered, they bail in 3 seconds fix: detect when your link is opened inside tiktok's in-app browser and show a quick prompt telling them to tap the three dots → open in browser. gets them into safari or chrome where their session actually persists, this single fix recovers conversions most people don't even know they're losing

Mufasa

17,518 views • 15 days ago

this fitness app is doing $600k/month with duolingo-like onboarding, here's why. onboarding: - an elephant mascot greets you first → duolingo tone in a category full of clinical spreadsheet apps. - it shows you the ranking system before any tracking feature → you learn what you're playing for before you learn how to play. - hold the screen to commit → a physical action, tiny sunk cost, you've already done something. - build your own avatar → it's your app now, not theirs - 40+ questions on goals, experience, training history → every answer makes the plan feel more custom. - you earn your first rank from the answers alone → a win before you've touched a barbell - review prompt fires right at that moment → peak motivation, highest possible rating. - paywall loops with no exit, only "try free for 7 days". that review placement is the actual business. it's how you get 30k+ reviews sitting at 4.7. review volume is an app store ranking input, and liftoff is top 3 on 700+ keywords. the onboarding isn't just converting downloads but it's manufacturing the ratings that produce the next batch. these guys stopped chasing trends. found 3 or 4 formats that converted, pov training clips, day in the life, transformation arcs, and ran them into the ground with fresh execution each time. i see app founders do this exact system adapted to the niche, somewhere in there we separated creation from scale. they built the original templates, a small team of editors multiplied them across platforms. this is where most solo founders get stuck. they either do everything themselves and burn out around 15 posts a month, or hire generically and lose whatever made the content work.
0:21
mufvza's profile picture

this fitness app is doing $600k/month with duolingo-like onboarding, here's why. onboarding: - an elephant mascot greets you first → duolingo tone in a category full of clinical spreadsheet apps. - it shows you the ranking system before any tracking feature → you learn what you're playing for before you learn how to play. - hold the screen to commit → a physical action, tiny sunk cost, you've already done something. - build your own avatar → it's your app now, not theirs - 40+ questions on goals, experience, training history → every answer makes the plan feel more custom. - you earn your first rank from the answers alone → a win before you've touched a barbell - review prompt fires right at that moment → peak motivation, highest possible rating. - paywall loops with no exit, only "try free for 7 days". that review placement is the actual business. it's how you get 30k+ reviews sitting at 4.7. review volume is an app store ranking input, and liftoff is top 3 on 700+ keywords. the onboarding isn't just converting downloads but it's manufacturing the ratings that produce the next batch. these guys stopped chasing trends. found 3 or 4 formats that converted, pov training clips, day in the life, transformation arcs, and ran them into the ground with fresh execution each time. i see app founders do this exact system adapted to the niche, somewhere in there we separated creation from scale. they built the original templates, a small team of editors multiplied them across platforms. this is where most solo founders get stuck. they either do everything themselves and burn out around 15 posts a month, or hire generically and lose whatever made the content work.

Mufasa

14,665 views • 28 days ago

the future of POLITICS is clipping. Kevin O'Leary explained the clipping business indirectly. the people he pays most now take content, cut it into a 59-second clip, and bring in customers, because the work is measurable. swap customers for voters and that's a campaign. clipping isn't one ad buy with a ceiling. it's hundreds of creators turning one piece of content into thousands of clips that compound across every feed, and you only pay for the views that land. it's already everywhere. Netflix clips comedy specials. countries clip themselves for tourism. Zohran Mamdani streams for an hour as mayor of NYC and that hour turns into a week of clips across every platform. politics is just the next vertical, and the highest-stakes one. every future campaign will run this, local to federal. the ones that don't get outpaced by the ones that do.
0:27
mufvza's profile picture

the future of POLITICS is clipping. Kevin O'Leary explained the clipping business indirectly. the people he pays most now take content, cut it into a 59-second clip, and bring in customers, because the work is measurable. swap customers for voters and that's a campaign. clipping isn't one ad buy with a ceiling. it's hundreds of creators turning one piece of content into thousands of clips that compound across every feed, and you only pay for the views that land. it's already everywhere. Netflix clips comedy specials. countries clip themselves for tourism. Zohran Mamdani streams for an hour as mayor of NYC and that hour turns into a week of clips across every platform. politics is just the next vertical, and the highest-stakes one. every future campaign will run this, local to federal. the ones that don't get outpaced by the ones that do.

Mufasa

13,887 views • 2 months ago

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