Mufasa

the future of POLITICS is clipping. Kevin O'Leary explained the clipping business indirectly. the people he pays most now take content, cut it into a 59-second clip, and bring in customers, because the work is measurable. swap customers for voters and that's a campaign. clipping isn't one ad buy with a ceiling. it's hundreds of creators turning one piece of content into thousands of clips that compound across every feed, and you only pay for the views that land. it's already everywhere. Netflix clips comedy specials. countries clip themselves for tourism. Zohran Mamdani streams for an hour as mayor of NYC and that hour turns into a week of clips across every platform. politics is just the next vertical, and the highest-stakes one. every future campaign will run this, local to federal. the ones that don't get outpaced by the ones that do.