Nick DePaula

@NickDePaula • 77,743 subscribers

I cover the footwear industry and NBA, WNBA & NIL marketing. SLAM / ESPN / Boardroom / Nice Kicks / Sole Collector Mag over the years. [email protected]

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Nick DePaula

Shorts

Sneaker free agent Stephen Curry laces up the “Mambacita” Nike Kobe 6 👀👀

Stephen Curry pulled up tonight in the “Chrome” CDubbz 🤯🤯🤯 Chris Webber’s Dada signature shoe from 2002 All-Star Weekend

Adidas is launching its new 3D printed basketball shoe — the $250 priced BB.01 — today at its Adidas Las Vegas flagship store. Brooklyn Nets rookie Mikel Brown Jr. is expected to headline the shoe during NBA Summer League.

Stephen Curry laces up the “Last Shot” Air Jordan XIVs for his pre-game warm up

Devin Booker is debuting the Nike Book 2 tonight — shoe will launch first in Suns colors in Jan 2026. “I wanted to pay homage to the Phoenix colorway and start with orange,” says Book. “I felt like everyone got away from that, with all the colors we can wear on the court now.”

Stephen Curry arrives in Dallas in Kyrie Irving’s ANTA lifestyle sneaker and the KAI 3 in hand 👀

Stephen Curry arrives in Miami in the “Stingray” Way of Wade 1 — DWade’s first All-Star Weekend sneaker with Li-Ning from 2013.

Stephen Curry warms up … in the “Mambacita” Nike Kobe 6:

Jimmy Butler is launching his Li-Ning JB 4 signature shoe today with an appearance at Nice Kicks San Francisco at 2 PM📍

Jimmy Butler’s signature Li-Ning JB 4 in the Batman &amp; Robin-themed colorways and additional upcoming looks:

Angel Reese unveils her official Reebok signature logo. Angel Reese’s 1st signature shoe is expected to release in early 2026.

SLAM 30th Anniversary x SABRINA 2s in hand

Stephen Curry is warming up in the carbon fiber “Batman” Li-Ning JB 4s tonight

PJ Tucker shares a look at the upcoming “3M” reflective Nike GT Future 👀

Stephen Curry was back at Davidson today in the “Carmine” Jordan 6s — just like old times. Curry was honored during halftime, as the city highway’s Exit 30 to Davidson College was officially re-named to the “Stephen Curry Interchange.”

In hand look at the SHAI 001 — along with the SGA x Converse design inspiration board:

Shots up in the A’jas. 📷: @Soowavy11

Videos

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Anthony Edwards &amp; Adidas drop a new ad as he’s named to the 2026 All-Star Game: “I’m the top dog.”

Chet Holmgren stars in Nike’s new KD 17 spot. Narrated by Kevin Durant.

Iconic streetball brand AND1 officially welcomes NBA champion and New York native Jose Alvarado to the company. Jose Alvarado x @AND1basketball 📄✍️ (Voiced by the legendary Bobbito Garcia aka BOBBITO GARCIA)

“The first podcast with a shoe deal. We grateful.” — B Hen

A’ja Wilson had to keep her Nike signature shoe a secret from her parents for almost two years. She showed them the A’One the day before the official reveal, in their size. “It was just a happy day for the Wilson family.” — @_AjaWilson22

Nike celebrates 1st overall pick AJ Dybantsa heading to DC. Voiced by Wale

Nike launches Caitlin Clark’s first “brand anthem” commercial ahead of her 2026 CC Signature collection launch: “From Anywhere.” Starring: Caitlin Clark / TRAVIS SCOTT / Travis Kelce / Jason Kelce / Michael Che &amp; Lisa Bluder

For All-Star Weekend, Jordan Brand has 1,200 drones taking off from Treasure Island to create the Jumpman, Air Jordan 1 and #23 over the Bay Bridge.

Damn. Not again 🤣 Adidas with another one…

Hall of Famer Sheryl Swoopes emotionally welcomes @_AjaWilson22 to the Nike signature shoe family. “It’s about fucking time … this will go down as one of the most special moments of my life.” — @AirSwoopes22

Jordan Brand athletes Blake Griffin &amp; Trae Young are launching a new EYBL team together in Oklahoma — LEGYNDS Basketball Club

De’Aaron Fox drops a new ad for his upcoming Fox 1 by Curry Brand:

Kiyomi pulling off the AI “New Move” in game is CRAZY

Nike gifted Ja Morant with an @Icebox diamond pendant of his signature logo and an iced out “Midnight” pair of his Ja 1s for All Star Weekend 👀👀

Adidas teases a potential future Jalen Williams signature shoe — with advice from James Harden: “I treat every one like it’s my first.” therealjalenwilliams 🤝 James Harden

FIRST LOOK: Jordan Brand will be celebrating the 40th Anniversary of the Air Jordan series throughout 2025 — and is taking it back to the beginning with the origin story of the Air Jordan 1.

Adidas surprised Candace Parker with an all out retirement party at #WNBA All-Star last night. Her daughter Lailaa cued up this tribute video for her and it was the moment of the weekend. For her next chapter, Candace is now the President of Adidas Women’s Basketball.

FIRST LOOK: Kyrie🤞🏾’s upcoming ANTA Hélà multi-laces lifestyle shoe in 3 colors. Launching this Fall.

Bidding on Stephen Curry’s ‘Sneaker Free Agency Collection’ will run from April 13-28 on More info on Curry’s Sotheby's auction benefiting his @EatLearnPlay Foundation here:

Jimmy Butler’s signature Li-Ning JB 4 in the Batman & Robin-themed colorways and additional upcoming looks:

Anthony Edwards & Adidas drop a new ad as he’s named to the 2026 All-Star Game: “I’m the top dog.”

Nike launches Caitlin Clark’s first “brand anthem” commercial ahead of her 2026 CC Signature collection launch: “From Anywhere.” Starring: Caitlin Clark / TRAVIS SCOTT / Travis Kelce / Jason Kelce / Michael Che & Lisa Bluder

Jordan Brand athletes Blake Griffin & Trae Young are launching a new EYBL team together in Oklahoma — LEGYNDS Basketball Club