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Nick DePaula

@NickDePaula • 77,504 subscribers

I cover the footwear industry and NBA, WNBA & NIL marketing. SLAM / ESPN / Boardroom / Nice Kicks / Sole Collector Mag over the years. [email protected]

Shorts

Sneaker free agent Stephen Curry laces up the “Mambacita” Nike Kobe 6 👀👀

Sneaker free agent Stephen Curry laces up the “Mambacita” Nike Kobe 6 👀👀

4,135,997 просмотров

Stephen Curry pulled up tonight in the “Chrome” CDubbz 🤯🤯🤯 Chris Webber’s Dada signature shoe from 2002 All-Star Weekend

Stephen Curry pulled up tonight in the “Chrome” CDubbz 🤯🤯🤯 Chris Webber’s Dada signature shoe from 2002 All-Star Weekend

2,142,098 просмотров

Stephen Curry laces up the “Last Shot” Air Jordan XIVs for his pre-game warm up

Stephen Curry laces up the “Last Shot” Air Jordan XIVs for his pre-game warm up

530,746 просмотров

Devin Booker is debuting the Nike Book 2 tonight — shoe will launch first in Suns colors in Jan 2026. “I wanted to pay homage to the Phoenix colorway and start with orange,” says Book. “I felt like everyone got away from that, with all the colors we can wear on the court now.”

Devin Booker is debuting the Nike Book 2 tonight — shoe will launch first in Suns colors in Jan 2026. “I wanted to pay homage to the Phoenix colorway and start with orange,” says Book. “I felt like everyone got away from that, with all the colors we can wear on the court now.”

451,546 просмотров

Stephen Curry arrives in Dallas in Kyrie Irving’s ANTA lifestyle sneaker and the KAI 3 in hand 👀

Stephen Curry arrives in Dallas in Kyrie Irving’s ANTA lifestyle sneaker and the KAI 3 in hand 👀

280,410 просмотров

Stephen Curry arrives in Miami in the “Stingray” Way of Wade 1 — DWade’s first All-Star Weekend sneaker with Li-Ning from 2013.

Stephen Curry arrives in Miami in the “Stingray” Way of Wade 1 — DWade’s first All-Star Weekend sneaker with Li-Ning from 2013.

304,817 просмотров

Stephen Curry warms up … in the “Mambacita” Nike Kobe 6:

Stephen Curry warms up … in the “Mambacita” Nike Kobe 6:

128,612 просмотров

Jimmy Butler is launching his Li-Ning JB 4 signature shoe today with an appearance at Nice Kicks San Francisco at 2 PM📍

Jimmy Butler is launching his Li-Ning JB 4 signature shoe today with an appearance at Nice Kicks San Francisco at 2 PM📍

84,704 просмотров

Jimmy Butler’s signature Li-Ning JB 4 in the Batman & Robin-themed colorways and additional upcoming looks:

Jimmy Butler’s signature Li-Ning JB 4 in the Batman & Robin-themed colorways and additional upcoming looks:

80,626 просмотров

Angel Reese unveils her official Reebok signature logo. Angel Reese’s 1st signature shoe is expected to release in early 2026.

111,274 просмотров

SLAM 30th Anniversary x SABRINA 2s in hand

SLAM 30th Anniversary x SABRINA 2s in hand

154,533 просмотров

Stephen Curry is warming up in the carbon fiber “Batman” Li-Ning JB 4s tonight

Stephen Curry is warming up in the carbon fiber “Batman” Li-Ning JB 4s tonight

60,497 просмотров

PJ Tucker shares a look at the upcoming “3M” reflective Nike GT Future 👀

PJ Tucker shares a look at the upcoming “3M” reflective Nike GT Future 👀

96,060 просмотров

FIRST LOOK: Shai Gilgeous-Alexander unveils his Converse signature logo near his hometown in Toronto. The mirrored ‘2’ logo was hand drawn by @ShaiGlAlex “There’s two sides to me,” said SGA. “There’s the basketball player and the artist. That’s how I see it.”

103,982 просмотров

Stephen Curry was back at Davidson today in the “Carmine” Jordan 6s — just like old times. Curry was honored during halftime, as the city highway’s Exit 30 to Davidson College was officially re-named to the “Stephen Curry Interchange.”

Stephen Curry was back at Davidson today in the “Carmine” Jordan 6s — just like old times. Curry was honored during halftime, as the city highway’s Exit 30 to Davidson College was officially re-named to the “Stephen Curry Interchange.”

37,112 просмотров

In hand look at the SHAI 001 — along with the SGA x Converse design inspiration board:

In hand look at the SHAI 001 — along with the SGA x Converse design inspiration board:

55,330 просмотров

Shots up in the A’jas. 📷: @Soowavy11

Shots up in the A’jas. 📷: @Soowavy11

15,343 просмотров

PJ Tucker got his hands on Russell Westbrook’s Air Jordan 3 PEs from 2014🤯🤯

PJ Tucker got his hands on Russell Westbrook’s Air Jordan 3 PEs from 2014🤯🤯

22,879 просмотров

Stephen Curry shows off his pair of De’Aaron Fox’s first signature shoe — the Fox 1 by Curry Brand. “De’Aaron made sure that he was involved with every step of the process,” said Curry. Deep dive feature on the new Fox 1 here:

15,294 просмотров

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Anthony Edwards & Adidas drop a new ad as he’s named to the 2026 All-Star Game: “I’m the top dog.”

Anthony Edwards & Adidas drop a new ad as he’s named to the 2026 All-Star Game: “I’m the top dog.”

2,004,636 просмотров • 4 месяцев назад

Chet Holmgren stars in Nike’s new KD 17 spot. Narrated by Kevin Durant.

Chet Holmgren stars in Nike’s new KD 17 spot. Narrated by Kevin Durant.

9,989,734 просмотров • 2 лет назад

“The first podcast with a shoe deal. We grateful.” — B Hen

“The first podcast with a shoe deal. We grateful.” — B Hen

1,266,238 просмотров • 6 месяцев назад

A’ja Wilson had to keep her Nike signature shoe a secret from her parents for almost two years. She showed them the A’One the day before the official reveal, in their size. “It was just a happy day for the Wilson family.” — @_AjaWilson22

A’ja Wilson had to keep her Nike signature shoe a secret from her parents for almost two years. She showed them the A’One the day before the official reveal, in their size. “It was just a happy day for the Wilson family.” — @_AjaWilson22

1,930,372 просмотров • 1 год назад

Nike launches Caitlin Clark’s first “brand anthem” commercial ahead of her 2026 CC Signature collection launch: “From Anywhere.” Starring: Caitlin Clark / TRAVIS SCOTT / Travis Kelce / Jason Kelce / Michael Che & Lisa Bluder

561,815 просмотров • 5 месяцев назад

For All-Star Weekend, Jordan Brand has 1,200 drones taking off from Treasure Island to create the Jumpman, Air Jordan 1 and #23 over the Bay Bridge.

1,314,981 просмотров • 1 год назад

Damn. Not again 🤣 Adidas with another one…

Damn. Not again 🤣 Adidas with another one…

1,085,116 просмотров • 1 год назад

Hall of Famer Sheryl Swoopes emotionally welcomes @_AjaWilson22 to the Nike signature shoe family. “It’s about fucking time … this will go down as one of the most special moments of my life.” — @AirSwoopes22

Hall of Famer Sheryl Swoopes emotionally welcomes @_AjaWilson22 to the Nike signature shoe family. “It’s about fucking time … this will go down as one of the most special moments of my life.” — @AirSwoopes22

699,674 просмотров • 1 год назад

Jordan Brand athletes @BlakeGriffin23 & Trae Young are launching a new EYBL team together in Oklahoma — LEGYNDS Basketball Club

682,598 просмотров • 1 год назад

De’Aaron Fox drops a new ad for his upcoming Fox 1 by Curry Brand:

651,906 просмотров • 1 год назад

Adidas teases a potential future Jalen Williams signature shoe — with advice from James Harden: “I treat every one like it’s my first.” therealjalenwilliams 🤝 James Harden

Adidas teases a potential future Jalen Williams signature shoe — with advice from James Harden: “I treat every one like it’s my first.” therealjalenwilliams 🤝 James Harden

96,898 просмотров • 2 месяцев назад

Kiyomi pulling off the AI “New Move” in game is CRAZY

Kiyomi pulling off the AI “New Move” in game is CRAZY

524,527 просмотров • 1 год назад

Nike gifted Ja Morant with an @Icebox diamond pendant of his signature logo and an iced out “Midnight” pair of his Ja 1s for All Star Weekend 👀👀

757,340 просмотров • 3 лет назад

Bidding on Stephen Curry’s ‘Sneaker Free Agency Collection’ will run from April 13-28 on More info on Curry’s Sotheby's auction benefiting his @EatLearnPlay Foundation here:

Bidding on Stephen Curry’s ‘Sneaker Free Agency Collection’ will run from April 13-28 on More info on Curry’s Sotheby's auction benefiting his @EatLearnPlay Foundation here:

49,401 просмотров • 2 месяцев назад

FIRST LOOK: Jordan Brand will be celebrating the 40th Anniversary of the Air Jordan series throughout 2025 — and is taking it back to the beginning with the origin story of the Air Jordan 1.

269,195 просмотров • 1 год назад

Adidas surprised Candace Parker with an all out retirement party at #WNBA All-Star last night. Her daughter Lailaa cued up this tribute video for her and it was the moment of the weekend. For her next chapter, Candace is now the President of Adidas Women’s Basketball.

Adidas surprised Candace Parker with an all out retirement party at #WNBA All-Star last night. Her daughter Lailaa cued up this tribute video for her and it was the moment of the weekend. For her next chapter, Candace is now the President of Adidas Women’s Basketball.

306,092 просмотров • 1 год назад

FIRST LOOK: Kyrie🤞🏾’s upcoming ANTA Hélà multi-laces lifestyle shoe in 3 colors. Launching this Fall.

FIRST LOOK: Kyrie🤞🏾’s upcoming ANTA Hélà multi-laces lifestyle shoe in 3 colors. Launching this Fall.

241,115 просмотров • 1 год назад

Giannis’ new Nike Freak 7 spot, including Ace Bailey & Dylan Harper:

Giannis’ new Nike Freak 7 spot, including Ace Bailey & Dylan Harper:

113,282 просмотров • 10 месяцев назад

Ja Morant checks out a final sample of the Ja 3 during a Nike meeting. Bottom reads: “A happy Ja is a scary Ja.”

Ja Morant checks out a final sample of the Ja 3 during a Nike meeting. Bottom reads: “A happy Ja is a scary Ja.”

135,171 просмотров • 1 год назад