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Nick DePaula

@NickDePaula • 77,747 subscribers

I cover the footwear industry and NBA, WNBA & NIL marketing. SLAM / ESPN / Boardroom / Nice Kicks / Sole Collector Mag over the years. [email protected]

Shorts

Sneaker free agent Stephen Curry laces up the “Mambacita” Nike Kobe 6 👀👀

Sneaker free agent Stephen Curry laces up the “Mambacita” Nike Kobe 6 👀👀

4,139,466 просмотров

Stephen Curry pulled up tonight in the “Chrome” CDubbz 🤯🤯🤯 Chris Webber’s Dada signature shoe from 2002 All-Star Weekend

Stephen Curry pulled up tonight in the “Chrome” CDubbz 🤯🤯🤯 Chris Webber’s Dada signature shoe from 2002 All-Star Weekend

2,143,632 просмотров

Stephen Curry laces up the “Last Shot” Air Jordan XIVs for his pre-game warm up

Stephen Curry laces up the “Last Shot” Air Jordan XIVs for his pre-game warm up

531,073 просмотров

Devin Booker is debuting the Nike Book 2 tonight — shoe will launch first in Suns colors in Jan 2026. “I wanted to pay homage to the Phoenix colorway and start with orange,” says Book. “I felt like everyone got away from that, with all the colors we can wear on the court now.”

Devin Booker is debuting the Nike Book 2 tonight — shoe will launch first in Suns colors in Jan 2026. “I wanted to pay homage to the Phoenix colorway and start with orange,” says Book. “I felt like everyone got away from that, with all the colors we can wear on the court now.”

451,817 просмотров

ANTA has trucks featuring Kyrie🤞🏾’s KAI signature shoes driving around Macao this week, ahead of his return to the court at the NBA Global Games.

ANTA has trucks featuring Kyrie🤞🏾’s KAI signature shoes driving around Macao this week, ahead of his return to the court at the NBA Global Games.

29,931 просмотров

Stephen Curry arrives in Dallas in Kyrie Irving’s ANTA lifestyle sneaker and the KAI 3 in hand 👀

Stephen Curry arrives in Dallas in Kyrie Irving’s ANTA lifestyle sneaker and the KAI 3 in hand 👀

280,663 просмотров

Stephen Curry arrives in Miami in the “Stingray” Way of Wade 1 — DWade’s first All-Star Weekend sneaker with Li-Ning from 2013.

Stephen Curry arrives in Miami in the “Stingray” Way of Wade 1 — DWade’s first All-Star Weekend sneaker with Li-Ning from 2013.

305,096 просмотров

Adidas is launching its new 3D printed basketball shoe — the $250 priced BB.01 — today at its Adidas Las Vegas flagship store. Brooklyn Nets rookie Mikel Brown Jr. is expected to headline the shoe during NBA Summer League.

Adidas is launching its new 3D printed basketball shoe — the $250 priced BB.01 — today at its Adidas Las Vegas flagship store. Brooklyn Nets rookie Mikel Brown Jr. is expected to headline the shoe during NBA Summer League.

50,708 просмотров

Stephen Curry warms up … in the “Mambacita” Nike Kobe 6:

Stephen Curry warms up … in the “Mambacita” Nike Kobe 6:

128,612 просмотров

SLAM 30th Anniversary x SABRINA 2s in hand

SLAM 30th Anniversary x SABRINA 2s in hand

154,888 просмотров

Angel Reese unveils her official Reebok signature logo. Angel Reese’s 1st signature shoe is expected to release in early 2026.

111,420 просмотров

PJ Tucker shares a look at the upcoming “3M” reflective Nike GT Future 👀

PJ Tucker shares a look at the upcoming “3M” reflective Nike GT Future 👀

96,060 просмотров

Stephen Curry was back at Davidson today in the “Carmine” Jordan 6s — just like old times. Curry was honored during halftime, as the city highway’s Exit 30 to Davidson College was officially re-named to the “Stephen Curry Interchange.”

Stephen Curry was back at Davidson today in the “Carmine” Jordan 6s — just like old times. Curry was honored during halftime, as the city highway’s Exit 30 to Davidson College was officially re-named to the “Stephen Curry Interchange.”

37,112 просмотров

Hyperflight BACK

Hyperflight BACK

30,840 просмотров

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Nike unveils a new addition to Portland’s iconic downtown Stag sign, ahead of Ja Morant’s Trail Blazers debut today. 🎥: djwicked

Nike unveils a new addition to Portland’s iconic downtown Stag sign, ahead of Ja Morant’s Trail Blazers debut today. 🎥: djwicked

243,477 просмотров • 3 дней назад

At New York Fashion Week, Shareef O’Neal debuts his first sneaker — Shareef by Shaq Brand. Shoe features a zipper closure referencing Shareef’s open-heart surgery scar, an open-heart “R” logo & 4 snaps on the shroud, inspired by the 4 chambers of the heart & Shaq’s 4 NBA rings.

549,605 просмотров • 1 месяц назад

Chet Holmgren stars in Nike’s new KD 17 spot. Narrated by Kevin Durant.

Chet Holmgren stars in Nike’s new KD 17 spot. Narrated by Kevin Durant.

9,990,861 просмотров • 2 лет назад

Anthony Edwards & Adidas drop a new ad as he’s named to the 2026 All-Star Game: “I’m the top dog.”

Anthony Edwards & Adidas drop a new ad as he’s named to the 2026 All-Star Game: “I’m the top dog.”

2,006,924 просмотров • 8 месяцев назад

“The first podcast with a shoe deal. We grateful.” — B Hen

“The first podcast with a shoe deal. We grateful.” — B Hen

1,267,496 просмотров • 10 месяцев назад

A’ja Wilson had to keep her Nike signature shoe a secret from her parents for almost two years. She showed them the A’One the day before the official reveal, in their size. “It was just a happy day for the Wilson family.” — @_AjaWilson22

A’ja Wilson had to keep her Nike signature shoe a secret from her parents for almost two years. She showed them the A’One the day before the official reveal, in their size. “It was just a happy day for the Wilson family.” — @_AjaWilson22

1,930,372 просмотров • 1 год назад

Iconic streetball brand AND1 officially welcomes NBA champion and New York native Jose Alvarado to the company. Jose Alvarado x AND1 Basketball 📄✍️ (Voiced by the legendary Bobbito Garcia aka BOBBITO GARCIA)

311,041 просмотров • 4 месяцев назад

For All-Star Weekend, Jordan Brand has 1,200 drones taking off from Treasure Island to create the Jumpman, Air Jordan 1 and #23 over the Bay Bridge.

1,315,197 просмотров • 1 год назад

FIRST LOOK: Top-ranked freshman Tyran Stokes debuts the upcoming Nike GT Force in Mid & High cuts. The Kansas freshman is already signed to a Nike NIL shoe deal and is expected to headline the new GT Force series.

FIRST LOOK: Top-ranked freshman Tyran Stokes debuts the upcoming Nike GT Force in Mid & High cuts. The Kansas freshman is already signed to a Nike NIL shoe deal and is expected to headline the new GT Force series.

86,251 просмотров • 1 месяц назад

Damn. Not again 🤣 Adidas with another one…

Damn. Not again 🤣 Adidas with another one…

1,085,226 просмотров • 1 год назад

FIRST LOOK: New Balance unveils Cooper Flagg’s player logo. “The logo design represents me. It connects to my name, but also to my roots, which is something that was really important to me,” said Flagg. “I wanted to include hints of Maine, while keeping the design clean.”

38,546 просмотров • 16 дней назад

Nike launches Caitlin Clark’s first “brand anthem” commercial ahead of her 2026 CC Signature collection launch: “From Anywhere.” Starring: Caitlin Clark / TRAVIS SCOTT / Travis Kelce / Jason Kelce / Michael Che & Lisa Bluder

563,621 просмотров • 10 месяцев назад

Jordan Brand athletes @BlakeGriffin23 & Trae Young are launching a new EYBL team together in Oklahoma — LEGYNDS Basketball Club

682,695 просмотров • 1 год назад

De’Aaron Fox drops a new ad for his upcoming Fox 1 by Curry Brand:

651,996 просмотров • 1 год назад

Kiyomi pulling off the AI “New Move” in game is CRAZY

Kiyomi pulling off the AI “New Move” in game is CRAZY

524,663 просмотров • 1 год назад

Nike gifted Ja Morant with an @Icebox diamond pendant of his signature logo and an iced out “Midnight” pair of his Ja 1s for All Star Weekend 👀👀

757,340 просмотров • 3 лет назад

Nike celebrates 1st overall pick AJ Dybantsa heading to DC. Voiced by Wale

Nike celebrates 1st overall pick AJ Dybantsa heading to DC. Voiced by Wale

88,480 просмотров • 4 месяцев назад

BREAKING: Rising NCAA point guard Isaiah Johnson becomes the 1st NIL athlete to sign with Dwyane Wade’s Way of Wade brand under Li-Ning. 📄✍️ “I bring a lot of unique skills to the table,” says the Texas sophomore. Isaiah Johnson 🤝 DWade

29,635 просмотров • 1 месяц назад