Paul Jun

NEW WORK 🚀 We recently shipped This is one of many launches that will build upon Ramp's vision. And if you really looked, you may have spotted some new brand elements. Today, we’re sharing the first look at our evolved brand. We’re calling it Solar System because of our primary Ramp brand color. The idea was simple: build a brand system that behaves like jazz. Why? Because the world is changing too fast. The speed at which we’re shipping at Ramp will only increase and the world will only get more unpredictable. As we build this world, we realized we needed a new system — new ingredients, musical notes, and tools — that behaved more like software and nothing like the old way of brand building. Most brands optimize for consistency: “We always look like this.” We’re building for coherence: “We evolve, and you still know it’s us.” Brand as software is the operating principle in this new AI era. A system that can move at the speed of culture, learn while we grow, without losing focus of our core purpose: saving companies time and money. We built this first version in four weeks. We'll keep improving it out in the open. I’m insanely proud of the heart and care this team put into the work. Personally this is the fastest I've ever evolved a brand, and it was only possible because of this group. Massive shoutout to Diego Zaks , Mark Weaver , Aodan Reddy, Nicholas Ano, Cristina Keane, Emerline Ji, Fons Mans , Roan Collom, Diego Segura , J.D. Reeves , Jack Beveridge, Silas Reeves, Kyla Arsadjaja, Jon Howell , bradley , Azeem Segraves, Claire Chen, Eleanor Ngai, Viktor, David Fetherston, John Mock, and Alex Chimienti. Job's not finished.

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