Atul Khola 💊
@pixelandpump • 6,829 subscribers
Bunking @zero_university • designed for @CRED_club @cult @toppr @medianet • founder @ https://t.co/1maTYULsBI
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Sooo…For the last week I was quietly losing my mind trying to find a video editor in Vietnam. The product design team at Zero , me and four absurdly talented humans, is shifting from designing the product to figuring out growth marketing. Meta ads, Foreplay, competitor UGC, every rabbit hole the internet has on the topic. And in the middle of all of it, I kept thinking, Damn it! we need a real editor. Where am I going to find one of those in Hoi An, urgently. Turns out four out of four people on the team can already edit. At a level I had no idea about. Akshai Shyju learnt to make movies at NID before he learnt design. Cut, colour, art direction, all of it. Rashi has been doing motion graphics for fifteen years, starting as a kid on real film sets. Vengada Sabaresh 's superpower is figuring out anything beyond 3D, and he just goes and does it. Sanjay Chauhan is, annoyingly, just good at everything. The gap I'd convinced myself existed didn't exist. The team I'd been working with for months had this whole other skill stack I never knew. Then a viral pigeon video showed up on Twitter. And I thought, why do we keep making sad ass performance ads? Why can't we just make fun ones, find things we actually find hilarious, and bend them toward what we want to say about Zero? What's up there is the first attempt. Akshay and Rashi pulled it off in two days. It's funnier than anything I would have written sober. A small thing you should know. Zero is opening for beta soon. My job for the next month is to get a specific number of you onto that list. Which means I'm going to be in your face. Daily. We have a lot more bangers lined up after this one, and this team is, in actual fact, insane. Save yourself the pain. Join the list now. Hats off, Akshay & Rashi. You two are absurd.
Atul Khola 💊46,146 Aufrufe • vor 1 Monat
🚀 Big Announcement Time! From a whopping 184 entries for the "Open for All Quest," we've handpicked the top 30 designers to join 'The Guild'. They’ve not just showcased talent but demonstrated dedication, setting them apart in this rigorous challenge. 🧵 01 / 08
Atul Khola 💊30,115 Aufrufe • vor 2 Jahren
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