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Apple says its biggest iPhone Duo secret wasn’t the foldable itself — it was the display. Apple marketing chief Greg Joswiak says leaks revealed that the company was working on a foldable, allowing Samsung, Huawei and Xiaomi to figure out the Duo’s unusual wide aspect ratio before Apple launched it. But Apple claims competitors didn’t know about its key display technology. The iPhone Duo uses a custom nano-texture finish designed to reduce glare and make the fold crease less noticeable. Apple says it added extra security around the technology and kept it under wraps. That makes the Duo story more interesting than a simple “copycat” debate: Apple may have lost the surprise on the design — but it says the real innovation was still hidden.

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