Rob Hoffman

@RobHoffman_ • 12,453 subscribers

CEO of 3 bootstrapped biz: https://t.co/Ff6yMUWCbP + 2 SaaS: https://t.co/0EkUilKLg0 $20K/m https://t.co/uDdGpetmBv $80K/m sharing learnings & telling stories

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Rob Hoffman

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biggest takeaway if you want to rank and get customers from AI search: YouTube is extremely OP right now I’ve seen AI Search results for highly trafficked bottom of funnel keywords being powered by some of the most hilariously low quality YouTube videos you’ve ever seen

this is the new alpha after using AI is no longer an advantage:

62 that’s my number which one of you founders, CEOs, vibe coders, or nerds on X is going to beat my score??

nothing against Tom Brady but I think good nut will fail here’s why

building a “context farming” agency is one of the biggest opportunities right now could easily build this to $1m ARR in 6 months or less

the world is finally realizing: it is hard to get an ROI from AI adoption… just like any other strategy to increase efficiencies and profitability in your company

Agency owners have a once in a lifetime opportunity but everyone on X is misunderstanding how you actually grow an agency to $100m + here’s how:

today I’m a CEO but in my early 20s I was a dropout, a hitchhiker, a vagrant. I lived like an outlaw and I loved it I owned nothing but a backpack and sleeping bag, and lived on the road here’s the story:

[PROOF YOU CAN ENGINEER GUARANTEED VIRALITY] i recorded this video calling my shot before publishing this post now it has 1.7m views in 22 hours the thread is a breakdown of how I write viral threads (using kleo) life is made up &amp; you can just dream stuff into reality

calling it now: this article will define the next era of SEO, AEO, and AI Search SEO isn’t dead, but SEOs who don’t adapt will be here’s the 2 key takeaways in ~180 seconds:

hot take: there is a better way to "build in public" than sharing revenue numbers what we really need is an MTV Cribs for indie hackers and bootstrapped entrepreneurs here's why:

being a perfectionist cost me $150,000, 2 years, and 1 failed company you always see the wins here on X, but this was one of my biggest Ls! here’s what happened:

who I am and what you can expect by following me:

WHAT A TIME TO BE AN AGENCY OWNER I think every agency owner can relate to this (but we would never admit it)

crazy this was less than 3 months ago! since then we launched a second SaaS and hit $61k MRR in 53 days i’ve learned even more about how to launch a successful bootstrapped SaaS since this first post! i’ll share the top lessons for scaling a SaaS in less than 2 mins here:

agencies just became one of the best business models on earth here's what the agency of the future looks like... and how it lets you 5x client results at half the cost 👇 agency owners about to go on a generation run this year

if you’re still offering free trials for your SaaS in 2026 you’re ngmi we’ve scaled 2 profitable, bootstrapped saas and it’s always paid from day 1 here’s why:

[PROOF YOU CAN ENGINEER GUARANTEED VIRALITY] i recorded this video calling my shot before publishing this post now it has 1.7m views in 22 hours the thread is a breakdown of how I write viral threads (using kleo) life is made up & you can just dream stuff into reality