ruthy
@ruthybuilds • 42,407 subscribers
Co-Founder, @Surgence_io. Team of 40 that develops, launches and scales go-to-market campaigns for venture-backed ecosystems. Work with us: https://t.co/0FqesHNnBa
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So Verse 8 | Why Code, Just Verse 8 challenged me to create a tap trader similar to Euphoria using their no-code, AI-native app builder. Made this in 20 minutes: Record your highest score, post on X, and share your post below... 💵 $200 Prize Pool for the Top 3. 72 hours to participate.
ruthy18,257 Aufrufe • vor 5 Monaten
NVIDIA, OpenAI, xAI, 1X, Neuralink. AI is expanding faster than we can process, it’s reshaping every domain. Robotics is entering everyday life. XR is finally here. Recently watched Cyberpunk: Edgerunners, it felt like a distant future. But tech’s evolving at an unprecedented speed. Reality itself feels accelerated. Ever since Meta’s latest smart glasses launch, XR has been everywhere. But let’s be honest, most teams talking about “the future of immersive tech” are still dreaming. Mawari is one of the few actually engineering it. I sat down with Luis | Mawari, founder of Mawari, to break down what it really takes to scale XR to millions: • real-time, edge-based spatial computing • infrastructure built for high-fidelity streaming • scalability breakthroughs that make XR usable Proud to be building alongside pioneers like Mawari at Surgence Labs. Tune in below to see where the world is really heading 👇🏻
ruthy14,283 Aufrufe • vor 7 Monaten
Imagine a web3 protocol partnering with global creators such as the Sidemen, where the collaboration genuinely adds value for all parties involved without taking value from the web3 space. Boost, a partner in our Surgence Labs GTM program, is accomplishing that very goal. Their remarkable growth from a fresh cold start to their current position in just a few months is a testament to the brewing storm at the intersection of product-market fit between web3 and web2. Brands, creators, and communities in Web3 have greatly benefited from the tools developed by the Alphabot team. Their scalable engagement validation infrastructure and the ability to unify audiences into one engagement SaaS are features that have yet to be perfected in Web2. Don't fade adutchbro and Boost. LFBoost ⚡️
ruthy15,374 Aufrufe • vor 1 Jahr
![This is where most projects get GROWTH HACKING WRONG. p.s. passive virality triumphs over forced shilling every damn time. The most effective viral product hooks aren’t the ones that demand users to promote a brand. They’re the ones that empower users to share something about themselves while naturally redirecting attention back to the company. This is where most projects get growth hacking wrong. They assume virality means pushing users to evangelize their product aggressively. But in reality, people don’t want to feel like unpaid marketers. Instead, the strongest viral loops are user-centric, where sharing becomes a personal flex rather than an obligation. Why Passive Virality Outperforms Active Promotion Forced Shilling = Fatigue & Drop-off • “Retweet this to get whitelisted!” • “Quote this with why you love our product!” • “Tell your friends to sign up for X reward!” Users see right through these tactics. They feel transactional, forced, and exhausting. Passive Virality = Natural Growth The best campaigns flip the equation: • Instead of “talk about us”, they ask, “talk about YOU.” • Instead of forcing an endorsement, they reveal insights about the user that they want to share. • The brand wins by association, not by aggressive self-promotion. Case Studies of Smart Passive Virality InfiniGods – Web3 Gaming Asset Score Users connected their wallets → The platform calculated their total gaming asset score → It was displayed on a global leaderboard. • Users flexed their rankings on Twitter to show off their dominance in Web3 gaming. • This redirected attention back to InfiniGods, positioning them as the gaming ecosystem of record. Kaito – Social Capital Insights Users connected their Twitter/X account → The app mapped out their social influence and network → It generated a visual social capital score. • Users shared it as a personalized flex (“Look at my network strength in Web3!”) • This indirectly marketed Kaito as the best platform for Web3 networking analytics. How to Engineer Viral Growth the Right Way Let the user talk about themselves. 💡 Example: Instead of “Share why you love our app”, make it “See how strong your [X] score is.” Create a sense of exclusivity. 💡 Example: Instead of “Join this quest”, make it “See how early you are compared to others.” Tie the experience to an identity flex. 💡 Example: Instead of “Earn 10 points”, make it “Achieve OG status with this score.”](https://image.24vids.com/tw-1901140631298453706/ext_tw_video_thumb/1901138773192437761/pu/img/ShVboxBG0WSXbwHb.jpg)
This is where most projects get GROWTH HACKING WRONG. p.s. passive virality triumphs over forced shilling every damn time. The most effective viral product hooks aren’t the ones that demand users to promote a brand. They’re the ones that empower users to share something about themselves while naturally redirecting attention back to the company. This is where most projects get growth hacking wrong. They assume virality means pushing users to evangelize their product aggressively. But in reality, people don’t want to feel like unpaid marketers. Instead, the strongest viral loops are user-centric, where sharing becomes a personal flex rather than an obligation. Why Passive Virality Outperforms Active Promotion Forced Shilling = Fatigue & Drop-off • “Retweet this to get whitelisted!” • “Quote this with why you love our product!” • “Tell your friends to sign up for X reward!” Users see right through these tactics. They feel transactional, forced, and exhausting. Passive Virality = Natural Growth The best campaigns flip the equation: • Instead of “talk about us”, they ask, “talk about YOU.” • Instead of forcing an endorsement, they reveal insights about the user that they want to share. • The brand wins by association, not by aggressive self-promotion. Case Studies of Smart Passive Virality InfiniGods – Web3 Gaming Asset Score Users connected their wallets → The platform calculated their total gaming asset score → It was displayed on a global leaderboard. • Users flexed their rankings on Twitter to show off their dominance in Web3 gaming. • This redirected attention back to InfiniGods, positioning them as the gaming ecosystem of record. Kaito – Social Capital Insights Users connected their Twitter/X account → The app mapped out their social influence and network → It generated a visual social capital score. • Users shared it as a personalized flex (“Look at my network strength in Web3!”) • This indirectly marketed Kaito as the best platform for Web3 networking analytics. How to Engineer Viral Growth the Right Way Let the user talk about themselves. 💡 Example: Instead of “Share why you love our app”, make it “See how strong your [X] score is.” Create a sense of exclusivity. 💡 Example: Instead of “Join this quest”, make it “See how early you are compared to others.” Tie the experience to an identity flex. 💡 Example: Instead of “Earn 10 points”, make it “Achieve OG status with this score.”
Ruthy14,995 Aufrufe • vor 1 Jahr
I sat down with Kevin (Kevin Lepsoe), former Head of Structuring and Financial Engineering at Morgan Stanley. Now building @ETHGASofficial, infra for: - gas rebates - instant settlement & seamless gasless UX - gas futures & derivatives From TradFi to public infra. Let's dive in.
ruthy | go-to-market11,302 Aufrufe • vor 11 Monaten
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