ruthy
@ruthybuilds • 42,407 subscribers
Co-Founder, @Surgence_io. Team of 40 that develops, launches and scales go-to-market campaigns for venture-backed ecosystems. Work with us: https://t.co/0FqesHNnBa
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So Verse 8 | Why Code, Just Verse 8 challenged me to create a tap trader similar to Euphoria using their no-code, AI-native app builder. Made this in 20 minutes: Record your highest score, post on X, and share your post below... 💵 $200 Prize Pool for the Top 3. 72 hours to participate.
ruthy18,257 Aufrufe • vor 9 Monaten
![This is where most projects get GROWTH HACKING WRONG. p.s. passive virality triumphs over forced shilling every damn time. The most effective viral product hooks aren’t the ones that demand users to promote a brand. They’re the ones that empower users to share something about themselves while naturally redirecting attention back to the company. This is where most projects get growth hacking wrong. They assume virality means pushing users to evangelize their product aggressively. But in reality, people don’t want to feel like unpaid marketers. Instead, the strongest viral loops are user-centric, where sharing becomes a personal flex rather than an obligation. Why Passive Virality Outperforms Active Promotion Forced Shilling = Fatigue & Drop-off • “Retweet this to get whitelisted!” • “Quote this with why you love our product!” • “Tell your friends to sign up for X reward!” Users see right through these tactics. They feel transactional, forced, and exhausting. Passive Virality = Natural Growth The best campaigns flip the equation: • Instead of “talk about us”, they ask, “talk about YOU.” • Instead of forcing an endorsement, they reveal insights about the user that they want to share. • The brand wins by association, not by aggressive self-promotion. Case Studies of Smart Passive Virality InfiniGods – Web3 Gaming Asset Score Users connected their wallets → The platform calculated their total gaming asset score → It was displayed on a global leaderboard. • Users flexed their rankings on Twitter to show off their dominance in Web3 gaming. • This redirected attention back to InfiniGods, positioning them as the gaming ecosystem of record. Kaito – Social Capital Insights Users connected their Twitter/X account → The app mapped out their social influence and network → It generated a visual social capital score. • Users shared it as a personalized flex (“Look at my network strength in Web3!”) • This indirectly marketed Kaito as the best platform for Web3 networking analytics. How to Engineer Viral Growth the Right Way Let the user talk about themselves. 💡 Example: Instead of “Share why you love our app”, make it “See how strong your [X] score is.” Create a sense of exclusivity. 💡 Example: Instead of “Join this quest”, make it “See how early you are compared to others.” Tie the experience to an identity flex. 💡 Example: Instead of “Earn 10 points”, make it “Achieve OG status with this score.”](https://image.24vids.com/tw-1901140631298453706/ext_tw_video_thumb/1901138773192437761/pu/img/ShVboxBG0WSXbwHb.jpg)
This is where most projects get GROWTH HACKING WRONG. p.s. passive virality triumphs over forced shilling every damn time. The most effective viral product hooks aren’t the ones that demand users to promote a brand. They’re the ones that empower users to share something about themselves while naturally redirecting attention back to the company. This is where most projects get growth hacking wrong. They assume virality means pushing users to evangelize their product aggressively. But in reality, people don’t want to feel like unpaid marketers. Instead, the strongest viral loops are user-centric, where sharing becomes a personal flex rather than an obligation. Why Passive Virality Outperforms Active Promotion Forced Shilling = Fatigue & Drop-off • “Retweet this to get whitelisted!” • “Quote this with why you love our product!” • “Tell your friends to sign up for X reward!” Users see right through these tactics. They feel transactional, forced, and exhausting. Passive Virality = Natural Growth The best campaigns flip the equation: • Instead of “talk about us”, they ask, “talk about YOU.” • Instead of forcing an endorsement, they reveal insights about the user that they want to share. • The brand wins by association, not by aggressive self-promotion. Case Studies of Smart Passive Virality InfiniGods – Web3 Gaming Asset Score Users connected their wallets → The platform calculated their total gaming asset score → It was displayed on a global leaderboard. • Users flexed their rankings on Twitter to show off their dominance in Web3 gaming. • This redirected attention back to InfiniGods, positioning them as the gaming ecosystem of record. Kaito – Social Capital Insights Users connected their Twitter/X account → The app mapped out their social influence and network → It generated a visual social capital score. • Users shared it as a personalized flex (“Look at my network strength in Web3!”) • This indirectly marketed Kaito as the best platform for Web3 networking analytics. How to Engineer Viral Growth the Right Way Let the user talk about themselves. 💡 Example: Instead of “Share why you love our app”, make it “See how strong your [X] score is.” Create a sense of exclusivity. 💡 Example: Instead of “Join this quest”, make it “See how early you are compared to others.” Tie the experience to an identity flex. 💡 Example: Instead of “Earn 10 points”, make it “Achieve OG status with this score.”
Ruthy | Surgence Labs15,005 Aufrufe • vor 1 Jahr
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