Sam Mathews
@sammathews • 31,736 subscribers
Founder & CEO @fnatic.
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Hey gang. Did a quick video on what's going on behind the scenes for LoL. Wanted to keep it short, as there's not a lot to announce, yet! Will do a full update in the coming weeks as things progress. Thanks for the support, we can't do this without you. 🖤🧡 #ALWAYSFNATIC
Sam Mathews283,863 views • 3 years ago
I’m still in awe of our Japanese fan base and what we’ve managed to build with our incredible Japan team 🇯🇵 Over three years ago, we entered this market with no local presence, no dedicated team, and minimal content—just a passion for esports in a fledgling market. Why enter Japan? → Rapid growth in top video games like Apex Legends and Valorant → A highly engaged audience ready to embrace esports Withe saw an opportunity to build something truly special—a case study in market entry and expansion. Our blueprint was simple: ↳ 1. Build Through Our Core - Establish a top-tier esports team ↳ 2. Localize Content - Develop engaging, trend-following, localized content ↳ 3. Engage Communities - Host community events that bring fans together ↳ 4. Empower Creators - Collaborate with local influencers to authentically connect with the audience In the past three years, we’ve executed over 20 events, established ourselves as the number one Apex Legends team in the region, and cultivated literal Fnatic's, as the AlwaysFnatic family has grown. Just a few weeks ago, the grand finals of the Apex Legends World Championships in Sapporo was a testament to our journey—13,000 fans turned out in the winter cold. We learned after that 50% of the crowd were Fnatic fans, showcasing the deep connection with team, and brand. What’s next on our Japanese journey? We’re excited to continue and expand on our partnership with Sony, activate new initiatives with Red Bull, and explore opportunities with fresh partners. Arigato gozaimasu 🙏. Thank you for being part of this incredible journey. 🧡 🖤
Sam Mathews51,444 views • 1 year ago
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