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Sam Woods

@samwoods • 11,137 subscribers

Agents for scaling your online business. Sharing what I'm doing.

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The Asymmetric Operator ==================== The operators building agents right now are mostly stuck solving the wrong problem. I ran a live briefing on this the other week for a small room of operators already building with agents. Full video attached. Short version below. Almost every agent platform is within a rounding error of the others on raw capability. The agents can do the work. Most operators have figured out the real bottleneck is coordination, so they're switching orchestration tools every other month chasing a fix. Twelve-month read: coordination is closing at the platform layer. The platforms you're using have been quietly collecting your fix-it decisions all year, and that data is the training signal for agents that self-correct. If your edge is managing agent failures, you have nine months before the default tools absorb it. The layer that compounds past that is underneath the agents. A small set of files your whole system reads from, structured as a single source of truth instead of fifteen agents each guessing from a fresh prompt. Inside that layer, the piece almost nobody is building is thought patterns, your reasoning about the work logged as you make decisions. Ten minutes a day per cohort, voice-to-text is fine. At the end of the week pull out the five or six patterns that kept showing up and drop them into the cohort's master context file. Repeat for a month and the agents' outputs start reading like a sharper version of your own judgment rather than a generic model's best guess. Six months in, the operators I advise have agents making sharper calls than any competitor's agents, because those agents have been trained on half a year of their captured reasoning. No competitor can buy that. Living through the same six months is the only way to produce it. If you want more like this every week, see the next post or profile. **Chapters:** 00:00 Why this isn't about prompts or agents 04:25 The agent landscape right now 07:45 Why agent capability is commoditized 08:30 The e-commerce friend running 80% of his business on one agent platform 10:30 What the one-person billion-dollar company actually proves 14:25 The coordination problem and why it gets solved this year 19:00 How agent platforms are quietly learning from your fixes 22:30 Scattered vs. coordinated vs. redesigned businesses 24:45 What cognitive architecture really means 28:00 Thinking in cognitive labor instead of org charts 31:10 The file layer: claude.md, agents.md, skills, memory, context, heartbeat 38:30 What makes an architecture cognitive: thought patterns 40:10 The 10-minute daily decision journal that feeds your agents 42:30 Why your thought patterns don't need to be perfect 44:40 Where to start if you don't have agents yet 46:20 Thought patterns per agent team, not per whole business 48:20 Case study: SaaS consultancy with 7 agents and 3x capacity 51:15 Decomposing work into 7 units of cognitive labor 53:30 Month-by-month build timeline 56:00 The data set no competitor can copy 1:01:20 The maturity ladder: reactive, automated, attentive, autonomous 1:03:35 What's coming over the next 12 months 1:06:40 Your job when agents handle execution 1:08:00 Why now is the cheapest this will ever be Want more? See next post

Sam Woods

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