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Shubh Tiwari

@shubhspeaks1,692 subscribers

Shaping narratives, Influencing outcomes | I decode the strategy behind elections. Political Strategist | Campaign Insider India • Power • Geopolitics • Sports

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How Salim-Javed single-handedly ended Rajesh Khanna's God era

Shubh Tiwari

95,798 просмотров • 20 дней назад

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We are so obsessed with the political developments that we want politics in everything. We don't even want to understand Media, Marketing and distributions Strategies. Let's see the 48-hour lifespan of Diljit Dosanjh’s ‘Satluj’ on ZEE5 India because it is a clinical masterclass in asymmetric distribution. Don't look at the politics just for now. Because we can't live without it I know. But just for now, look at the operational timeline: • 3 Titles: Ghallughara ➔ Punjab '95 ➔ Satluj • 127 Cuts: Total erasure of Punjab Police & Flag references demanded by CBFC. • 24 Hours: Time left for the TIFF 2023 World Premiere when it was forcefully pulled. • 25,000+: The core data set of missing persons at the center of the narrative. But here is the real catch: The film dropped on July 3 with 0% cuts, completely intact as shot 3 years ago. Yet it vanished by July 5 under a vague "due process" corporate statement. If this is a government ban then ZEE5Official should release the government order and shouldn't call it a "due process" By letting the uncut version stream for exactly 48 hours, wasn't the international digital fingerprint (DCP) permanently authenticated? Wasn't The domestic blackout was the price paid to unlock global syndication legality? The fact is Zee5 already knew this would happen and they did it intentionally. Data doesn't lie. The suppression was baked into the business model. Look at this viral igniting monolog of Arjun Rampal officially posted on channels Instagram Page.

Shubh Tiwari

58,564 просмотров • 22 дней назад

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