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Social Savannah

@social_savannah • 67,824 subscribers

Meta & TikTok Ad Creative Expert | All Ad Examples Shared Are My Own!

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Want people glued to your ad? Try this: Tear a piece of paper into parts, then arrange them back together, revealing your hook word by word. The data shows that people stop scrolling and wait to see the message come together! 👀

Want people glued to your ad? Try this: Tear a piece of paper into parts, then arrange them back together, revealing your hook word by word. The data shows that people stop scrolling and wait to see the message come together! 👀

46,121 次观看

Here's what the data is saying... A lot of top-performing ads don't have a voice-over 🤯 Here are 3 engaging ad formats that don't have a VO: #1 Phone Call Interrupt

Here's what the data is saying... A lot of top-performing ads don't have a voice-over 🤯 Here are 3 engaging ad formats that don't have a VO: #1 Phone Call Interrupt

26,370 次观看

Eight Eye-Catching Ads (From the top brands on Meta/TikTok!) Use these tactics to stop the scroll ✋ #1 This ad catches your eye with the big, bouncing text at the start.

Eight Eye-Catching Ads (From the top brands on Meta/TikTok!) Use these tactics to stop the scroll ✋ #1 This ad catches your eye with the big, bouncing text at the start.

19,133 次观看

Boost your TikTok ROI with comment-baiting! Here's 1 effective way to skyrocket your ROAS by engaging your audience: Pair a male voiceover with a female on-screen talent. This will keep people watching the ad longer and commenting about the VO mismatch!

Boost your TikTok ROI with comment-baiting! Here's 1 effective way to skyrocket your ROAS by engaging your audience: Pair a male voiceover with a female on-screen talent. This will keep people watching the ad longer and commenting about the VO mismatch!

11,707 次观看

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Yapper ads are all the rage right now. But even more so, yapping and RUNNING ads are crushing right now! Incase you're new to "yapper ads", it's essentially a low-production creator-led video where she talks to the camera for 30-90+ seconds in a natural way. Minimal editing.
0:53
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Yapper ads are all the rage right now. But even more so, yapping and RUNNING ads are crushing right now! Incase you're new to "yapper ads", it's essentially a low-production creator-led video where she talks to the camera for 30-90+ seconds in a natural way. Minimal editing.

Social Savannah

13,817 次观看 • 3 个月前

My rule of "1sts" to create top-performing ads: 1st visuals: change scenes every second 1st text: simplest product explanation 1st testimonial: hold up the product, extra points for also holding something adorable as well 👼
0:30
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My rule of "1sts" to create top-performing ads: 1st visuals: change scenes every second 1st text: simplest product explanation 1st testimonial: hold up the product, extra points for also holding something adorable as well 👼

Social Savannah

25,092 次观看 • 9 个月前

What makes a great ad hook? ✔️ The unexpected ✔️ Tapping into negative emotion ✔️ Feels organic I leaned into all three with this one for Lineage Provisions. What do you think? 👇
0:41
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What makes a great ad hook? ✔️ The unexpected ✔️ Tapping into negative emotion ✔️ Feels organic I leaned into all three with this one for Lineage Provisions. What do you think? 👇

Social Savannah

13,597 次观看 • 5 个月前

Here's a hack to speed up your ad script writing process: I gave Notion AI the roles and a short video description and the script it generated was pretty fire 🔥
0:34
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Here's a hack to speed up your ad script writing process: I gave Notion AI the roles and a short video description and the script it generated was pretty fire 🔥

Social Savannah

52,203 次观看 • 3 年前

You guys loved my last ad inception format so here's another crazy format we're testing this week: "POV: your entire feed is _____ ads" Gotta keep the ideas fresh to stop the scroll! 😁
0:31
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You guys loved my last ad inception format so here's another crazy format we're testing this week: "POV: your entire feed is _____ ads" Gotta keep the ideas fresh to stop the scroll! 😁

Social Savannah

26,644 次观看 • 1 年前

Copy These 8 Top Ad Hooks: #1 If you're a ________ like me, THESE are for you
0:41
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Copy These 8 Top Ad Hooks: #1 If you're a ________ like me, THESE are for you

Social Savannah

35,804 次观看 • 3 年前

💡Ad Hook to Test in Q4: Try a scribble overlay that shows the math of how your product saves money! 💸 Perfect for highlighting a Black Friday deal. Using real handwriting instead of typical text overlays is a great way to stop the scroll.
0:41
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💡Ad Hook to Test in Q4: Try a scribble overlay that shows the math of how your product saves money! 💸 Perfect for highlighting a Black Friday deal. Using real handwriting instead of typical text overlays is a great way to stop the scroll.

Social Savannah

22,408 次观看 • 1 年前

I’m so tired of seeing AI-generated nonsense in ads. Robotic voices, chat GPT scripts, and AI-generated b-roll that feels soulless. People don’t connect with that. They connect with people. Real faces. Real voices. Real stories. The best ads aren’t overcomplicated—they’re human. Visually show the problem in the first second. Let a real person share how your product solved it. Validate it with social proof. And yes, add the fun stuff: animations, sound effects, emojis to keep it engaging. But at the core, authenticity wins. Because at the end of the day, people want to buy from people, not robots. 🤖
0:33
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I’m so tired of seeing AI-generated nonsense in ads. Robotic voices, chat GPT scripts, and AI-generated b-roll that feels soulless. People don’t connect with that. They connect with people. Real faces. Real voices. Real stories. The best ads aren’t overcomplicated—they’re human. Visually show the problem in the first second. Let a real person share how your product solved it. Validate it with social proof. And yes, add the fun stuff: animations, sound effects, emojis to keep it engaging. But at the core, authenticity wins. Because at the end of the day, people want to buy from people, not robots. 🤖

Social Savannah

14,667 次观看 • 1 年前

I really wanted to gatekeep this...but this AI tool is too cool NOT to share. You can create custom jingles for your brand's ads by AI using complete with lyrics and a tune. Check out this bop we made for Loop! 🔥🔥🔥
0:21
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I really wanted to gatekeep this...but this AI tool is too cool NOT to share. You can create custom jingles for your brand's ads by AI using complete with lyrics and a tune. Check out this bop we made for Loop! 🔥🔥🔥

Social Savannah

13,745 次观看 • 2 年前

Here's a great TikTok trend you need to try in your ads: The Silent Review 🤫 Strong facial expressions are required 😂 Loving this one we did for BYLT!
0:27
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Here's a great TikTok trend you need to try in your ads: The Silent Review 🤫 Strong facial expressions are required 😂 Loving this one we did for BYLT!

Social Savannah

13,617 次观看 • 2 年前

Want to make your ads POP? Try bringing the TikTok comment overlay to life by having it literally pop out of the screen and into the creator’s hands! 🙌 It takes some effort to print, cut ✂️, and align, but it’s SO worth it for a scroll-stopping hook.
0:23
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Want to make your ads POP? Try bringing the TikTok comment overlay to life by having it literally pop out of the screen and into the creator’s hands! 🙌 It takes some effort to print, cut ✂️, and align, but it’s SO worth it for a scroll-stopping hook.

Social Savannah

10,905 次观看 • 1 年前

Here are 8 ad creative formats you can copy from me to improve your ad performance! #1 "Get Ready With Me" long-form tutorial. I've been testing ads that are over a minute long lately and have seen them start to pick up! Ad for my client Covey ⬇️
1:13
social_savannah's profile picture

Here are 8 ad creative formats you can copy from me to improve your ad performance! #1 "Get Ready With Me" long-form tutorial. I've been testing ads that are over a minute long lately and have seen them start to pick up! Ad for my client Covey ⬇️

Social Savannah

15,098 次观看 • 3 年前

Test This Hook If You Want A Lower CPA: Writing on your phone! It's engaging, eye-catching, and surely stops the scroll. I haven't seen many brands do this yet, but I have a feeling this trend will blow up. Here's the ad we made for Casely!
0:24
social_savannah's profile picture

Test This Hook If You Want A Lower CPA: Writing on your phone! It's engaging, eye-catching, and surely stops the scroll. I haven't seen many brands do this yet, but I have a feeling this trend will blow up. Here's the ad we made for Casely!

Social Savannah

10,161 次观看 • 2 年前

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