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Alex Socoloff

@socoloffalex • 31,774 subscribers

Former Google Principle Product Designer now Brand Artist https://t.co/NiwAbT2nlq ✷ Building @SilqueAI ✷ Apparel Brand for Designers @cooldesignshit

Shorts

I accidentally started a movement, where you put your favourite ingredients and put them between 2 bread slices, I call it designwitch. Still working on that naming though.

I accidentally started a movement, where you put your favourite ingredients and put them between 2 bread slices, I call it designwitch. Still working on that naming though.

446,359 views

We’re working hard to launch Silque AI this summer. 🔥 We’ve already raised $3M in pre-seed round and packed Silque with amazing features. Now you can create animated product photography for your beauty, longevity and physical products. I’ve already been using it for client projects and some clients have tried the closed beta. The results are phenomenal. ✨

We’re working hard to launch Silque AI this summer. 🔥 We’ve already raised $3M in pre-seed round and packed Silque with amazing features. Now you can create animated product photography for your beauty, longevity and physical products. I’ve already been using it for client projects and some clients have tried the closed beta. The results are phenomenal. ✨

78,421 views

If you see this on your For You Page, it means the algorithm is working again! 🎉

If you see this on your For You Page, it means the algorithm is working again! 🎉

109,004 views

Got myself a Christmas present 🎁🎄

Got myself a Christmas present 🎁🎄

119,636 views

I’m looking for a startup that wants to build an absolutely gorgeous brand identity. I need someone with the balls to stand out and make it different. Someone who can say, “Fuck playing safe, we’re not just another boring AI startup!” If you like this aesthetic, vibes and I have your trust, let’s make it happen! p.s. Act fast, I bet I’m gonna have a sweet deal by the end of the day.

69,681 views

Some cool stuff I designed lately ✨ Have a great week creative fam! 🧵 👇

Some cool stuff I designed lately ✨ Have a great week creative fam! 🧵 👇

12,579 views

Stop telling designers what to do and what to use. Design is fun, let people enjoy whatever they want. I’ve seen some designers doing masterpieces in MS Paint.

Stop telling designers what to do and what to use. Design is fun, let people enjoy whatever they want. I’ve seen some designers doing masterpieces in MS Paint.

23,149 views

For the last two years I built brands for great clients and helped them win, without even having a portfolio. I took this challenge on purpose. As a brand expert, I wanted to prove to myself that I can build trust through my personal brand alone. It was a wild and rewarding run. Now it’s time to move forward. Produx is a branding company that thinks different and feels different. Every brand we release is built to win, and I stand behind that. Stay tuned. We launch in February.

29,377 views

Grok, show this to people who love beautiful designed brand identities.

47,230 views

It looks like we’ve entered a weird phase on Design Twitter where stealing and reposting someone’s work is somehow normalized. 🙃 This is why I’m resharing some of my best shots, so people know who the original creator is. Thank you for the support fam!

It looks like we’ve entered a weird phase on Design Twitter where stealing and reposting someone’s work is somehow normalized. 🙃 This is why I’m resharing some of my best shots, so people know who the original creator is. Thank you for the support fam!

17,628 views

I feel like this software is not getting deserved attention on Design Twitter. Ladies and gentlemen - TouchDesigner

I feel like this software is not getting deserved attention on Design Twitter. Ladies and gentlemen - TouchDesigner

15,120 views

Designing is definitely good, but let’s not forget that this is cooking account in the first place.

Designing is definitely good, but let’s not forget that this is cooking account in the first place.

11,286 views

Videos

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Looks like a lot of you really liked my micrographic post. But did you know it took me seconds to make with a new tool I’m building? 👀 20+ different micrographic layout templates, text and a bunch of new features. You can upload your own SVG micrographics. I’m personally a huge fan of the foxrockettstudio micrographics that you can buy from their page. It’ll be released later this month, free to use. Have a great weekend fam and stay creative! 🖤

Looks like a lot of you really liked my micrographic post. But did you know it took me seconds to make with a new tool I’m building? 👀 20+ different micrographic layout templates, text and a bunch of new features. You can upload your own SVG micrographics. I’m personally a huge fan of the foxrockettstudio micrographics that you can buy from their page. It’ll be released later this month, free to use. Have a great weekend fam and stay creative! 🖤

48,722 views • 2 days ago

Another Friday, another brand launch. Excited to share the new brand identity I did for Jurni AI. Jurni replaces static, generic websites with agentic landing experiences matched to shopper intent and context, built in seconds with AI. 🧵

37,902 views • 9 days ago

Super excited that the micrographics trend is back! I built a mini design app with 100s of ready to use micrographics all designed by me, a bunch of pre-built templates and cool text layouts. Use it for your morning design workouts, your projects or just for fun. Gonna be available for free at the Produx Lab, we’re launching soon stay tuned! ✨

Super excited that the micrographics trend is back! I built a mini design app with 100s of ready to use micrographics all designed by me, a bunch of pre-built templates and cool text layouts. Use it for your morning design workouts, your projects or just for fun. Gonna be available for free at the Produx Lab, we’re launching soon stay tuned! ✨

87,638 views • 2 months ago

Building another mini app for a client. Now they can create a custom liquid loaders for their app. link in comments if you wanna try it.

Building another mini app for a client. Now they can create a custom liquid loaders for their app. link in comments if you wanna try it.

79,598 views • 4 months ago

How to build a standout brand in 2026 ✨ I’m working on a YouTube video where I show my full process of building a brand identity from scratch - how I use Midjourney to create an awesome style, what tools I use, and the coolest part, how to build your own tools with AI and vibe coding to create unique textures, effects, and animations no one else has. If this sounds like something you’d watch, share it and drop a kind word below. 👇

71,333 views • 3 months ago

I was always bad at creating cool mesh liquid gradients. When I had this style in mind for a client’s brand identity, I knew I needed a solution for their team. They had to create these visuals without friction. I knew how tricky those assets are. So I built a tool around it. Presets, color pickers, blur and grain controls, plus a liquify filter. This is how you deliver a brand toolkit in 2026. Do not blame AI for taking your job, blame yourself for not using it.

93,776 views • 4 months ago

Did my showreel with just one prompt. We’re so cooked.

Did my showreel with just one prompt. We’re so cooked.

98,931 views • 5 months ago

New brand identity launch! 🔥 Super stoked to join everyone with stunning launches this week. Today we’re launching the brand identity for the amazing Obside — AI Trading Copilot team! Obside turns your trading ideas into live market signals, in plain text. No code. No complexity. Just type your strategy and let AI do the rest. 🖤

41,946 views • 2 months ago

- Alex but how we’re gonna add that cool halftone effect to the brand images? - No worries, I gonna build a mini app for you!

49,875 views • 3 months ago

Some cool stuff I designed lately ✨ Have a great week creative fam! 🧵 👇

Some cool stuff I designed lately ✨ Have a great week creative fam! 🧵 👇

12,579 views • 1 month ago

New favourite font discovered Acid Grotesk - Link in comments

New favourite font discovered Acid Grotesk - Link in comments

167,134 views • 2 years ago

I’m building another product for my clients’ brand identity tool kit. It’s a simple animated orb that clients can customize by choosing a color, animation speed, and exporting it. Gonna share some examples later today!

25,392 views • 5 months ago

Hey algorithm, can you please share this with people who are really into beautiful design.

Hey algorithm, can you please share this with people who are really into beautiful design.

11,777 views • 5 months ago

It's been a long time since I did something kind for the community, so I decided to drop my all-time favorite Framer personal project for FREE! No need to follow or share; you can just comment something kind if you want to!

It's been a long time since I did something kind for the community, so I decided to drop my all-time favorite Framer personal project for FREE! No need to follow or share; you can just comment something kind if you want to!

23,128 views • 2 years ago

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