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Alex Socoloff

@socoloffalex • 36,535 subscribers

Former Google Principle Product Designer now Brand Artist https://t.co/NiwAbT1PvS ✷ Building @SilqueHQ ✷ Apparel Brand for Designers @cooldesignshit

Shorts

Roads? Where we're going, we don't need roads Marty!

Roads? Where we're going, we don't need roads Marty!

155,957 görüntüleme

Bad news for Figma, its 7:50AM and I ran out of coffee ☕️

Bad news for Figma, its 7:50AM and I ran out of coffee ☕️

83,508 görüntüleme

Good news for Figma, I’m done for today 🙏

Good news for Figma, I’m done for today 🙏

67,388 görüntüleme

I accidentally started a movement, where you put your favourite ingredients and put them between 2 bread slices, I call it designwitch. Still working on that naming though.

I accidentally started a movement, where you put your favourite ingredients and put them between 2 bread slices, I call it designwitch. Still working on that naming though.

446,359 görüntüleme

Bad news for Midjourney, Tatiana Tsiguleva recently made her profile public and just to show my gratitude and support I made some stamps with her amazing work. Wish a great Friday to Tatiana Tsiguleva, hope this puts a smile on your face! 🖤

23,632 görüntüleme

I don't know and don't care who considers themselves a graphic designer or tech designer or whatsoever. At the end of the day we all just wanna be happy designers doing what we love. 🖤

I don't know and don't care who considers themselves a graphic designer or tech designer or whatsoever. At the end of the day we all just wanna be happy designers doing what we love. 🖤

16,601 görüntüleme

Bad news for Figma, I woke up! 👹

Bad news for Figma, I woke up! 👹

29,944 görüntüleme

We’re working hard to launch @SilqueAI this summer. 🔥 We’ve already raised $3M in pre-seed round and packed Silque with amazing features. Now you can create animated product photography for your beauty, longevity and physical products. I’ve already been using it for client projects and some clients have tried the closed beta. The results are phenomenal. ✨

We’re working hard to launch @SilqueAI this summer. 🔥 We’ve already raised $3M in pre-seed round and packed Silque with amazing features. Now you can create animated product photography for your beauty, longevity and physical products. I’ve already been using it for client projects and some clients have tried the closed beta. The results are phenomenal. ✨

78,808 görüntüleme

Bad news for Figma, I woke up and I feel brutal 🗿

Bad news for Figma, I woke up and I feel brutal 🗿

16,223 görüntüleme

If you see this on your For You Page, it means the algorithm is working again! 🎉

If you see this on your For You Page, it means the algorithm is working again! 🎉

109,004 görüntüleme

Got myself a Christmas present 🎁🎄

Got myself a Christmas present 🎁🎄

119,636 görüntüleme

Bad news for Figma, I woke up ☕️

Bad news for Figma, I woke up ☕️

16,051 görüntüleme

I’m looking for a startup that wants to build an absolutely gorgeous brand identity. I need someone with the balls to stand out and make it different. Someone who can say, “Fuck playing safe, we’re not just another boring AI startup!” If you like this aesthetic, vibes and I have your trust, let’s make it happen! p.s. Act fast, I bet I’m gonna have a sweet deal by the end of the day.

69,878 görüntüleme

A closer look at the cool web design ✨

A closer look at the cool web design ✨

61,857 görüntüleme

For the last two years I built brands for great clients and helped them win, without even having a portfolio. I took this challenge on purpose. As a brand expert, I wanted to prove to myself that I can build trust through my personal brand alone. It was a wild and rewarding run. Now it’s time to move forward. Produx is a branding company that thinks different and feels different. Every brand we release is built to win, and I stand behind that. Stay tuned. We launch in February.

29,377 görüntüleme

Stop telling designers what to do and what to use. Design is fun, let people enjoy whatever they want. I’ve seen some designers doing masterpieces in MS Paint.

Stop telling designers what to do and what to use. Design is fun, let people enjoy whatever they want. I’ve seen some designers doing masterpieces in MS Paint.

23,149 görüntüleme

Some cool stuff I designed lately ✨ Have a great week creative fam! 🧵 👇

Some cool stuff I designed lately ✨ Have a great week creative fam! 🧵 👇

13,373 görüntüleme

It looks like we’ve entered a weird phase on Design Twitter where stealing and reposting someone’s work is somehow normalized. 🙃 This is why I’m resharing some of my best shots, so people know who the original creator is. Thank you for the support fam!

It looks like we’ve entered a weird phase on Design Twitter where stealing and reposting someone’s work is somehow normalized. 🙃 This is why I’m resharing some of my best shots, so people know who the original creator is. Thank you for the support fam!

17,674 görüntüleme

I feel like this software is not getting deserved attention on Design Twitter. Ladies and gentlemen - TouchDesigner

I feel like this software is not getting deserved attention on Design Twitter. Ladies and gentlemen - TouchDesigner

15,120 görüntüleme

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Bad news for Figma, I woke up.

Bad news for Figma, I woke up.

445,290 görüntüleme • 9 gün önce

Bad news for Figma, mi sono svegliato ☕️

Bad news for Figma, mi sono svegliato ☕️

81,958 görüntüleme • 11 gün önce

Good news for Figma, it’s finally Friday! Have a great weekend creative fam! p.s. stay away from the comments 💀

Good news for Figma, it’s finally Friday! Have a great weekend creative fam! p.s. stay away from the comments 💀

28,550 görüntüleme • 8 gün önce

New Project! Introducing idea ai - built for the billions of ideas that never left a sticky note. Ideas don't need permission anymore.

New Project! Introducing idea ai - built for the billions of ideas that never left a sticky note. Ideas don't need permission anymore.

31,162 görüntüleme • 10 gün önce

What a time to be a designer ✨

What a time to be a designer ✨

23,658 görüntüleme • 9 gün önce

YouTube video on how I build custom tools for brand design is almost here, plus the open source tools I use that anyone can grab for free. 🎬 If you’re good at editing this kind of content, I’m hiring. 👇

41,330 görüntüleme • 1 ay önce

Looks like a lot of you really liked my micrographic post. But did you know it took me seconds to make with a new tool I’m building? 👀 20+ different micrographic layout templates, text and a bunch of new features. You can upload your own SVG micrographics. I’m personally a huge fan of the foxrockettstudio micrographics that you can buy from their page. It’ll be released later this month, free to use. Have a great weekend fam and stay creative! 🖤

Looks like a lot of you really liked my micrographic post. But did you know it took me seconds to make with a new tool I’m building? 👀 20+ different micrographic layout templates, text and a bunch of new features. You can upload your own SVG micrographics. I’m personally a huge fan of the foxrockettstudio micrographics that you can buy from their page. It’ll be released later this month, free to use. Have a great weekend fam and stay creative! 🖤

54,812 görüntüleme • 3 ay önce

Super excited that the micrographics trend is back! I built a mini design app with 100s of ready to use micrographics all designed by me, a bunch of pre-built templates and cool text layouts. Use it for your morning design workouts, your projects or just for fun. Gonna be available for free at the Produx Lab, we’re launching soon stay tuned! ✨

Super excited that the micrographics trend is back! I built a mini design app with 100s of ready to use micrographics all designed by me, a bunch of pre-built templates and cool text layouts. Use it for your morning design workouts, your projects or just for fun. Gonna be available for free at the Produx Lab, we’re launching soon stay tuned! ✨

88,925 görüntüleme • 5 ay önce

I was always bad at creating cool mesh liquid gradients. When I had this style in mind for a client’s brand identity, I knew I needed a solution for their team. They had to create these visuals without friction. I knew how tricky those assets are. So I built a tool around it. Presets, color pickers, blur and grain controls, plus a liquify filter. This is how you deliver a brand toolkit in 2026. Do not blame AI for taking your job, blame yourself for not using it.

93,776 görüntüleme • 7 ay önce

Did my showreel with just one prompt. We’re so cooked.

Did my showreel with just one prompt. We’re so cooked.

99,060 görüntüleme • 8 ay önce

Building another mini app for a client. Now they can create a custom liquid loaders for their app. link in comments if you wanna try it.

Building another mini app for a client. Now they can create a custom liquid loaders for their app. link in comments if you wanna try it.

79,598 görüntüleme • 7 ay önce

How to build a standout brand in 2026 ✨ I’m working on a YouTube video where I show my full process of building a brand identity from scratch - how I use Midjourney to create an awesome style, what tools I use, and the coolest part, how to build your own tools with AI and vibe coding to create unique textures, effects, and animations no one else has. If this sounds like something you’d watch, share it and drop a kind word below. 👇

72,902 görüntüleme • 6 ay önce

Every brand I launch comes with a launch video now, cuz first impressions hit harder in motion. 🔥

32,424 görüntüleme • 2 ay önce

Another Friday, another brand launch. Excited to share the new brand identity I did for Jurni AI. Jurni replaces static, generic websites with agentic landing experiences matched to shopper intent and context, built in seconds with AI. 🧵

37,902 görüntüleme • 3 ay önce

New brand identity launch! 🔥 Super stoked to join everyone with stunning launches this week. Today we’re launching the brand identity for the amazing Obside — AI Trading Copilot team! Obside turns your trading ideas into live market signals, in plain text. No code. No complexity. Just type your strategy and let AI do the rest. 🖤

41,946 görüntüleme • 5 ay önce

- Alex but how we’re gonna add that cool halftone effect to the brand images? - No worries, I gonna build a mini app for you!

49,875 görüntüleme • 6 ay önce

New favourite font discovered Acid Grotesk - Link in comments

New favourite font discovered Acid Grotesk - Link in comments

167,217 görüntüleme • 2 yıl önce

This is probably the best discovery yet and no one is talking about this. A completely free typeface by MCKL modelled on the typography of the US legal system with 6 styles of degradation.

This is probably the best discovery yet and no one is talking about this. A completely free typeface by MCKL modelled on the typography of the US legal system with 6 styles of degradation.

26,057 görüntüleme • 3 ay önce

Me vs. My Art

Me vs. My Art

24,378 görüntüleme • 3 ay önce

I’m building another product for my clients’ brand identity tool kit. It’s a simple animated orb that clients can customize by choosing a color, animation speed, and exporting it. Gonna share some examples later today!

25,392 görüntüleme • 8 ay önce