Geri | Brand Designer

This is a super simple explanation of what BRANDING actually is: First things first: Your logo is not your brand. And “branding” is way more than choosing a nice symbol. A logo is just one part of your Visual Identity. That includes your colors, your typography, your illustrations, icons, patterns… Basically all the visual ingredients that make your brand recognizable. Your Visual Identity is then part of your Brand Identity: your story, your mission, your vision, your strategy, your taglines, your personality, your voice, your tone. Everything that gives meaning to the visuals. And all of that becomes “The Brand”. The thing people feel. The mental picture they carry with them when they think about you. Branding isn’t a one-time task. It’s a process. It‘s how you build connections. It’s listening. It’s refining. It’s showing that you care. And it’s staying true to your values while solving real problems for real people. That’s branding. And at this point: Thanks to @made.by.james for the Content inspiration. Hope that helps 😊 Geri #branddesign #brandingexplained #visualidentity #brandidentity #graphicdesigner