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brett goldstein

@thatguybg • 29,698 subscribers

founder @microHQ | investor @launchhouse | launch video critic | former cognitive scientist | sprezzatura

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I just finished the best video I’ve ever made since I’ve roasted 43 of your videos lately, it’s only fair you roast mine if you want to, leave a comment or shoot a DM and I’ll send it to you before launch

I just finished the best video I’ve ever made since I’ve roasted 43 of your videos lately, it’s only fair you roast mine if you want to, leave a comment or shoot a DM and I’ll send it to you before launch

12,798 views

my brand strategy for micro is literally "make people happy" no trying to be cool with dark mode bs. just blue skies, fun music, and serotonin straight into your veins

my brand strategy for micro is literally "make people happy" no trying to be cool with dark mode bs. just blue skies, fun music, and serotonin straight into your veins

15,916 views

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that feeling when they say AI killed saas but keep buying your CRM
0:30
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that feeling when they say AI killed saas but keep buying your CRM

brett goldstein

1,084,829 views • 1 month ago

dario truly has a point here
0:30
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dario truly has a point here

brett goldstein

257,931 views • 1 month ago

AI has terrible memory Introducing Micro, an agent that remembers more than Claude, Codex & OpenClaw Leave a comment (eg "memory") & I'll send 30 days for free to try it
2:29
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AI has terrible memory Introducing Micro, an agent that remembers more than Claude, Codex & OpenClaw Leave a comment (eg "memory") & I'll send 30 days for free to try it

brett goldstein

900,750 views • 5 months ago

that feeling when you're not in the group chat but you have anthropic shares
0:30
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that feeling when you're not in the group chat but you have anthropic shares

brett goldstein

272,528 views • 1 month ago

linkedin is where the real money gets made so we built an AI assistant and linkedin client that writes replies, creates content and more so you can get that bag and become the linkedinfluencer you were born to be
0:34
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linkedin is where the real money gets made so we built an AI assistant and linkedin client that writes replies, creates content and more so you can get that bag and become the linkedinfluencer you were born to be

brett goldstein

247,694 views • 2 months ago

that feeling when they finally realize the vision is bigger than insurance
0:30
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that feeling when they finally realize the vision is bigger than insurance

brett goldstein

139,305 views • 1 month ago

when you raise for a non-YC startup around demo day
0:30
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when you raise for a non-YC startup around demo day

brett goldstein

138,308 views • 1 month ago

what happens if we don't pace the frontier of AI
0:30
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what happens if we don't pace the frontier of AI

brett goldstein

110,446 views • 1 month ago

my mayor is muslim my bagel is jewish my cream cheese is chive my Knicks in five
0:41
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my mayor is muslim my bagel is jewish my cream cheese is chive my Knicks in five

brett goldstein

140,311 views • 4 months ago

excited to announce Micro the first product since gmail launched 21 years ago today that transforms email into what it should be an all-in-one tool that organizes itself
2:10
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excited to announce Micro the first product since gmail launched 21 years ago today that transforms email into what it should be an all-in-one tool that organizes itself

brett goldstein

235,063 views • 1 year ago

yes you can vibe code a top 1% landing page proof:
0:50
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yes you can vibe code a top 1% landing page proof:

brett goldstein

87,980 views • 6 months ago

excited to announce the micro relationship engine it pulls in all your connections and lets you message them on any platform & automatically updates their profiles and CRM records but don't call it a personal CRM:
2:02
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excited to announce the micro relationship engine it pulls in all your connections and lets you message them on any platform & automatically updates their profiles and CRM records but don't call it a personal CRM:

brett goldstein

137,298 views • 1 year ago

the real money in refrigeration wasn't made by the people who invented it but by brands that leveraged it like Coca-Cola. LLMs are gonna play out the same way.
1:25
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the real money in refrigeration wasn't made by the people who invented it but by brands that leveraged it like Coca-Cola. LLMs are gonna play out the same way.

brett goldstein

187,920 views • 2 years ago

last year we wasted $120K and 6 months on a fancy landing page this year I vibe coded a better one in a weekend starting with a very simple claude code prompt:
0:33
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last year we wasted $120K and 6 months on a fancy landing page this year I vibe coded a better one in a weekend starting with a very simple claude code prompt:

brett goldstein

58,491 views • 7 months ago

not taking this advice cost me around $10M interviewed to be the 5th biz ops person at stripe failed my interview with john collison but they asked me to try a sales role I said no because I didn’t want to be a sales guy all the sales guys have retired
0:30
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not taking this advice cost me around $10M interviewed to be the 5th biz ops person at stripe failed my interview with john collison but they asked me to try a sales role I said no because I didn’t want to be a sales guy all the sales guys have retired

brett goldstein

21,971 views • 2 months ago

why is mamdani so good? - facial expressions and body language - movement - variable intonation and pacing (listen to speed and pitch he delivers different lines) - amazing scripting - high quality camera that’s it
0:44
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why is mamdani so good? - facial expressions and body language - movement - variable intonation and pacing (listen to speed and pitch he delivers different lines) - amazing scripting - high quality camera that’s it

brett goldstein

31,229 views • 4 months ago

someone will always be in a better position than you, but you can still beat them if you care more
1:11
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someone will always be in a better position than you, but you can still beat them if you care more

brett goldstein

131,276 views • 2 years ago

I don't believe in venture studios Naval sums it up perfectly here that the scarce resource in startups isn't ideas or capital which is what venture studios provide its entrepreneurs who are motivated to slog through the idea maze to solve a problem they're obsessed with importantly, an idea that isn't yours is inherently less motivating than an idea that is the best entrepreneurs aren't mercenaries like this, so they almost never do venture studios
0:55
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I don't believe in venture studios Naval sums it up perfectly here that the scarce resource in startups isn't ideas or capital which is what venture studios provide its entrepreneurs who are motivated to slog through the idea maze to solve a problem they're obsessed with importantly, an idea that isn't yours is inherently less motivating than an idea that is the best entrepreneurs aren't mercenaries like this, so they almost never do venture studios

brett goldstein

135,003 views • 2 years ago

design is vastly undervalued in the Silicon Valley Brian Chesky who is actually a designer, lays out characteristics of great designers that are actually the exact same for great founders/CEOs. "I design the company. I design the product... and designing starts with curiosity. you have to listen, you have to be curious, you have to understand the problem" he goes deeper into the different steps for creating great products: 1. be curious about the problem 2. distill the problem & simplify its complexity 3. be imaginative and creative in generating solutions this process is something that the greatest companies leverage and should be practiced more by every team in a company. he ends with this amazing ask "for every CEO to have a designer report to them"
2:08
thatguybg's profile picture

design is vastly undervalued in the Silicon Valley Brian Chesky who is actually a designer, lays out characteristics of great designers that are actually the exact same for great founders/CEOs. "I design the company. I design the product... and designing starts with curiosity. you have to listen, you have to be curious, you have to understand the problem" he goes deeper into the different steps for creating great products: 1. be curious about the problem 2. distill the problem & simplify its complexity 3. be imaginative and creative in generating solutions this process is something that the greatest companies leverage and should be practiced more by every team in a company. he ends with this amazing ask "for every CEO to have a designer report to them"

brett goldstein

132,901 views • 2 years ago

inbox 0 is an unattainable goal for 99% of people so we started a company reimagining email from the ground up transforming it into an all-in-one platform that keeps you organized, so you don't have to be it's called Micro™ 👇
1:04
thatguybg's profile picture

inbox 0 is an unattainable goal for 99% of people so we started a company reimagining email from the ground up transforming it into an all-in-one platform that keeps you organized, so you don't have to be it's called Micro™ 👇

brett goldstein

98,897 views • 2 years ago