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Vaibhav Bodana

@VaibhavSpace • 1,044 subscribers

astronomy to contentpreneur • life-long learning & growth • from vedic knowledge to ai • creativity & view maxxing ↆ

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Gaurav Mehta, founder of Jaipur Watch Company, who sold his BMW to build a watch brand nobody wanted. He grew up in the UK buying cheap fashion watches, then came home and got hooked on old HMTs, taking them apart just to see how they worked. His sister's father in law was one of India's renowned coin collectors that hobby became the idea: a watch built around a coin. He found an engineering workshop near the bus stand in Jaipur to slice a British India one rupee silver coin to the exact thickness, then found an old watch repair uncle in the walled city to assemble the first batch. That uncle is still his head watchmaker today. He pitched the finished watch, priced at 23,000 rupees, to 24 or 25 retailers across North India. Every one said no. One broke the watch down piece by piece and told him it shouldn't cost more than 1000 rupees. People suggested he rename the brand JWC so it sounded more foreign. He went from a BMW to an i20 and could see people talking about him behind his back. Nine years in, Shark Tank India rejected him too, even past 1 crore rupees in revenue, calling the category unproven. He clipped the parts where the sharks praised the product anyway and ran them as ads for a year, which helped fund his first store at Select City Walk. Four more stores followed. Then in December 2025 a friend called saying he'd seen a reel of PM Modi wearing his watch. Gaurav spent weeks scrolling the PM's official photo gallery himself until he found a rally photo confirming it. Nobody at the company had gifted it or sold it to him directly, they still don't know how it reached him. Jaipur Watch Company sold 1000 watches in a week, with 1500 people still on the waitlist for that one model. One night, deep in those nine years, Gaurav could not recharge his wife's phone. He asked his mother for money, then called a friend in Dubai to find him a job instead. "I think I paid 9 years of my life." ~ Gaurav Mehta Not the BMW, not the near bankruptcy. Nine years is the real price he paid. video credit: ig @ gauravmehtajaipur #humanbioscope

Gaurav Mehta, founder of Jaipur Watch Company, who sold his BMW to build a watch brand nobody wanted. He grew up in the UK buying cheap fashion watches, then came home and got hooked on old HMTs, taking them apart just to see how they worked. His sister's father in law was one of India's renowned coin collectors that hobby became the idea: a watch built around a coin. He found an engineering workshop near the bus stand in Jaipur to slice a British India one rupee silver coin to the exact thickness, then found an old watch repair uncle in the walled city to assemble the first batch. That uncle is still his head watchmaker today. He pitched the finished watch, priced at 23,000 rupees, to 24 or 25 retailers across North India. Every one said no. One broke the watch down piece by piece and told him it shouldn't cost more than 1000 rupees. People suggested he rename the brand JWC so it sounded more foreign. He went from a BMW to an i20 and could see people talking about him behind his back. Nine years in, Shark Tank India rejected him too, even past 1 crore rupees in revenue, calling the category unproven. He clipped the parts where the sharks praised the product anyway and ran them as ads for a year, which helped fund his first store at Select City Walk. Four more stores followed. Then in December 2025 a friend called saying he'd seen a reel of PM Modi wearing his watch. Gaurav spent weeks scrolling the PM's official photo gallery himself until he found a rally photo confirming it. Nobody at the company had gifted it or sold it to him directly, they still don't know how it reached him. Jaipur Watch Company sold 1000 watches in a week, with 1500 people still on the waitlist for that one model. One night, deep in those nine years, Gaurav could not recharge his wife's phone. He asked his mother for money, then called a friend in Dubai to find him a job instead. "I think I paid 9 years of my life." ~ Gaurav Mehta Not the BMW, not the near bankruptcy. Nine years is the real price he paid. video credit: ig @ gauravmehtajaipur #humanbioscope

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