veymons

When asked why fine dining portions are so small, most blame high ingredient costs. But a steakhouse buys expensive ingredients and hands you half a cow. As Major Food Group’s Jeff Zalaznick noted, a restaurant tells a story no differently than a movie or a play. The food isn't the product; it's the script. To guide an audience through 10 or 12 distinct narrative acts without them collapsing before the climax, the portion size must shrink. Are you going out to eat, or are you buying a seat to a director's cut? #finedining⁠ ⁠#sociology⁠ #culturalanalysis⁠ ⁠#gastronomy⁠ ⁠#consumerbehavior⁠