Vidit Aatrey

Introducing Vaani – Your Meesho Dost, India’s first Gen AI-powered conversational voice shopping assistant, designed for the next 500 million users who inherently shop this way. Most e-commerce is built for digitally savvy users who know what they want and how to find it. A large part of India doesn’t shop that way. Shopping here has always been assisted. You walk into a store, describe what you need, ask questions and decide with guidance. That’s what we built for. Vaani brings this offline experience online. It understands natural, real-world queries, asks follow-up questions to clarify intent, and works seamlessly across the app to help users discover, decide and purchase. Early signals are encouraging. Over 1.5 million users have interacted with Vaani, with strong repeat usage indicating early habit formation and a 22% higher conversion rate among users who engage with the assistant. When technology understands you, shopping becomes simpler. When it guides you, confidence grows. And with that confidence, millions more people can participate in commerce. #Meesho #VoiceCommerce #DigitalIndia