
William Li
@WilliamLiNIO • 7,890 subscribers
Founder, Chairman & CEO of NIO
Videos

Thrilled to share that we just hit the 90,000,000th battery swap at 22:53:25 on October 26, 2025 (UTC+8)!🚀 It took 1,506 days to get from the first battery swap to 10,000,000th, and only 100 days to go from 80,000,000th to 90,000,000th! Huge thanks to every user's support, let's head to the 100,000,000th swap together! Any guesses when we'll get there? Drop your guess below👇 Let's Jiadian!⚡ #NIO #NIOPower #BatterySwap #BlueSkyComing
William Li43,033 views • 7 months ago

I successfully completed an ultra-high speed dual tire blowout challenge at 153km/h during the NIO ES9 winter test in Yakeshi. With our safety control system responding in just 0.3s, the car came to a safe stop and stayed under control even on the icy and snowy road.🚗❄️ Safety is always our top priority, and we'll keep pushing to deliver the safest cars for our users. Let's Power Up! Let's Jiadian!⚡ #NIO #NIOES9 #BlueSkyComing #TireBlowout #Safety
William Li12,478 views • 1 month ago

Excited to share that the NIO All-New ES8 hits 40,000th delivery in just 100 days, the fastest model priced over 400,000 RMB to reach the 40k milestone in China!🚀 Today I'm pleased to hand the keys to the 40,000th user, Ms. Zheng, in Zhongshan, Guangzhou.😄 She switched her luxury ICE SUV to the All-New ES8. That "ICE-to-BEV" move is again a perfect illustration: the golden era of large, three-row battery-electric SUVs is here. Huge thanks to every user's support and trust. We'll keep pushing forward. Let's Jiadian!⚡ #NIO #ES8 #BlueSkyComing #electricvehicles
William Li28,019 views • 5 months ago

Today marks a big moment for NIO, our 1,000,000th vehicle has rolled off the production line!🎉We donated the 1,000,000th production vehicle, a NIO All-New ES8 in Nebula Green, to provide mobility support for leading experts in the quantum science field. I'm deeply grateful to our one million users for being with us on this journey. Let's keep moving forward and Jiadian!⚡ #NIO #BlueSkyComing
William Li24,495 views • 5 months ago

Design for Success! Kris Tomasson, our Senior Vice President of Design, shares the design philosophies that shaped the All-New ES8. Tomorrow at 7:30 PM (UTC+8), we'll show you how the All-New ES8 serves as a business card for those who lead, build, and inspire! Let's Jiadian!⚡ #NIO #ES8 #BlueSkyComing
William Li25,534 views • 9 months ago

A few days ago, I had a video call with Jaylen Brown while he was experiencing our All-New ES8 in Hangzhou — he loved it and really wants to drive one next season.😄 Just two hours later, at our All-New ES8 Product & Tech Launch, I'll dive into what gives this large three-row SUV its real "wow" that caught an NBA Finals MVP's eye. Stay tuned! Let's Jiadian!⚡ #NIO #ES8 #BlueSkyComing
William Li24,500 views • 9 months ago

Quick update from the NIO smart factory – hundreds of cars are now opening/closing doors on their own! This is all powered by our in-house 'Tian Tan' AI system, designed for the vehicle self-inspection. It checks over 1,000 functions in less than 3 minutes. 🚗🤖 Come see for yourself! #NIO #BlueSkyComing #SmartFactory #Innovation
William Li31,577 views • 1 year ago

🎬 ET9 Talks Ep.15 is LIVE! Chatted with Mr. Wang Shaoping, a 75-year-old ET9 user who truly lives by "Vision, Action." At 70, he bought an NIO ES6, and drove alone from Shanghai to Xizang. One person, one car, and one incredible journey. Five years later, he's planning to do it again with ET9. And unlike last time, our battery swap route on the National Highway 318 will soon be fully set up, Mr. Wang could enjoy his road trip with battery swapping all the way. Watch the episode and let's Jiadian!⚡ #NIO #ET9 #ET9Talks #VisionAction #BatterySwap #NIOPower
William Li27,079 views • 11 months ago

I'm thrilled to share that the ONVO L60 has successfully completed the BEV challenge for a 10,000km expressway journey in only 98h06m42s!🎉 This isn't just about the number, it's a comprehensive examination of the reach of NIO's expressway battery-swapping network, the product strength of ONVO L60, and the supportability of NIO's Roadside Service team. Together, we've shown that battery swapping is the optimal solution for worry‑free, long‑distance EV journeys. I'd like to invite BEV users of all other brands to this challenge, or share your most memorable EV road-trip story below.👇 And don't miss the ONVO L90 Product & Tech Launch tomorrow evening, marking the arrival of the 3.0 era of large‑space SUVs, backed by a decade of NIO innovation and our dense nationwide charging and battery‑swap network. Let's Jiadian!⚡ #NIO #ONVO #BlueSkyComing #NIOPower #BatterySwap
William Li25,427 views • 11 months ago

🎬ET9 Talks EP3: Had an amazing chat with Dr. Herbert Diess, former CEO of Volkswagen. Last year, we challenged a 5-layer champagne tower with ET9. Fast forward to Auto Shanghai, and he said, "ET9 is the most sophisticated car in China, and will certainly give an impulse to the premium market dominated by German brands." Grateful for the recognition! #NIO #ET9 #ET9Talks #Innovation #BlueSkyComing #AutoShanghai2025 #Technology
William Li25,978 views • 1 year ago

🎬 ET9 Talks Ep.18 is LIVE! Chatted with our ET9 user, Mr. Chu Bing, Chairman of Xunying Group. Mr. Chu plugged into power-battery recycling back in 2015 — when there were no industry standards, a "no man's land." Fast forward to today, Xunying finally jumped on the wave of battery retirement, and its long-termism truly paid off. Mr. Chu sees NIO's battery swapping the same way: not just saving time for our users, but a future value generator. Love his vivid metaphor, "It's like an energy goldmine, and later, you'll be able to trade flour for bread." Tune in to this episode to hear more. Let's Jiadian!⚡ #NIO #ET9 #ET9Talks #BatterySwapping
William Li22,104 views • 10 months ago

🎬 ET9 Talks Ep.25 is LIVE! Had a great chat with our ET9 user, Mr. Jin Mingzhuo, founder of Weilaiti Advertising Media. Not long after he picked up the ET9, he road-tripped around the Ali region and drove all the way to Mount Gang Rinpoche. As a young entrepreneur who's owned a Mercedes AMG, Tesla Model X, and Audi A8, here are his key insights on the ET9: 💡 As an executive flagship sedan, ET9 outshines foreign rivals in looks, features and tech. 💡 European and American luxury cars represent an era, and ET9 is leading the new one. 💡 Choosing ET9 is a choice of spirit: backing homegrown and original brands, embracing technology, and turning vision into action. Catch the episode and let's Jiadian!⚡ #NIO #ET9 #ET9Talks #BlueSkyComing #VisionAction #Entrepreneurship
William Li19,252 views • 9 months ago

🎬 ET9 Talks Ep.8 is LIVE! Had a great chat with Mr. Yuan Yongfeng, the Director & GM of DSBJ. It went from a small sheet-metal factory in 1980s Suzhou to a global precision manufacturing company in 45 years. Mr. Yuan's key takeaway? Never rest on your laurels—China's manufacturing industry is going more tech-driven. As the NIO ET9 owner, he also raved about the car's "luxurious yet balanced design". Tune in and let's Jiadian! ⚡️🔋 #NIO #ET9 #ET9Talks #BlueSkyComing #Manufacturing #Technology
William Li22,696 views • 1 year ago

ET9 Talks is Live!🎬 I'll be kicking back in the rear seats of the ET9, having dialogue with innovators from different industries about their stories. The first guest is renowned financial writer and entrepreneur Mr. Wu Xiaobo, who is also an ET9 user. Mr. Wu said that of "think boldly, act decisively" has been a common trait among Chinese entrepreneurs for over the past 40 years. "Think boldly" is about rational vision, while "act decisively" is all about leading the way. His insights were spot on and truly inspiring. I'm looking forward to the amazing conversations ahead. Let's Jiadian!⚡ #NIO #BlueSkyComing #ET9Talks #ET9
William Li23,828 views • 1 year ago

🎬 ET9 Talks Ep.22 is LIVE! Had a great chat with Prof. Alex Yang from London Business School. He has done a deep research on battery swapping and calls it one of NIO's core competitive edges. He highlighted three clear benefits: 🔋 Real convenience for users 🔋 Better support for grid stability 🔋 Stronger guarantees for battery safety On August 16, we'll complete the swap route along G318 Sichuan-Xizang Expressway, and NIO and ONVO users will be able to swap all the way to Mt. Qomolangma. Prof. Yang is excited about it, and so am I. Catch the full episode, and let's Jiadian!⚡ #NIO #ET9 #ET9Talks #BatterySwap #BlueSkyComing #VisionAction
William Li18,280 views • 9 months ago

🎬 ET9 Talks Ep.24 is LIVE! Chatted with our ET9 user, Mr. Steven Lin, GM of Joeone. As a second-generation leader of a 36-year men's trousers brand, he continuously led the company to push the limit of craftsmanship by tackling technical difficulties, and even achieved the fibers as fine as 1/8 the width of a human hair. That same pursuit of quality is exactly what we put into the ET9. The reason Steven picked ET9: its tech advancement meets humanity, plus no range anxiety through battery swapping. As he put it, "Both Joeone and NIO are human-centric, striving for a better future, bringing Chinese tech and culture to the world." Catch the full episode. Let's Jiadian!⚡ #NIO #ET9 #ET9Talks #BlueSkyComing #VisionAction #Entrepreneurship
William Li17,569 views • 9 months ago

At 08:06:32 AM on July 19, 2025, we hit the 80,000,000th battery swap! 🚀 Thanks to our incredible team, we now have 8,079 charging and swapping stations in China, with a dense expressway battery swap network connecting 20 expressways and 16 metropolises. The battery swap route along G318 will be fully covered soon, so every NIO & ONVO user can start anywhere in China and swap all the way to Mt. Qomolangma base camp!🏔 Let's Jiadian!⚡ #NIO #ONVO #NIOPower #BatterySwap #BlueSkyComing
William Li19,169 views • 10 months ago

The #NIO #ET9 test drive has officially kicked off! I had the privilege of providing Mr. Jiang Nanchun, founder of Focus Media and one of the first batch ET9 users, with a premium door-to-door test drive service. Mr. Jiang, who has witnessed the growth and struggles of countless Chinese companies, gave the ET9 an impressive 99/100 rating. He praised the car for integrating the world-class standards with Chinese culture, calling it the perfect fit for Chinese innovative strivers. A big thank you to Mr. Jiang for his recognition. Let’s keep pushing forward and Jiadian! #NIOET9 #BlueSkyComing
William Li22,723 views • 1 year ago