Yasmine Khosrowshahi
@yasminekho • 48,094 subscribers
Founder @Blueticksocial1 | Early-Stage Startup Marketer | I help funds & startups build scalable marketing strategies.
Videos
Stanford professor Judy Fan went on stage at MIT and broke down why humans are so good at making the invisible visible... And why AI hasn't actually learned to "see" the way we do. It completely changes how you think about Human Intelligence v/s Artificial Intelligence: 1. Nature never gave us straight lines or sharp corners. The number line, the coordinate plane, even basic geometry are all human inventions. We created tools that do not exist in nature simply because we needed a way to think more clearly. 2. The coordinate system Descartes invented solved a problem that had stumped mathematicians for centuries, doubling the volume of a cube. Once invented, this tool became so indispensable that virtually every math curriculum on Earth still depends on it. 3. Humans have been doing this for at least 30,000 to 80,000 years. The story of human progress is inseparable from the story of marking up our environment, from cave walls to Galileo's telescope to Feynman diagrams of particles we will never see with our own eyes. 4. Every major scientific breakthrough relied on a visual tool that made something invisible visible. Darwin needed side-by-side illustrations of finches to see variation that was otherwise too subtle to notice. Cajal needed detailed drawings of neurons under a microscope to map how the nervous system was wired. 5. Fan's research group studies something deceptively simple: how people decide what to put into a drawing and what to leave out. When two people played a drawing game, sketchers used far more detail when the target object had close competitors than when it stood alone, all the way down to using fewer strokes and less time when more detail was not necessary. 6. People are not just copying what they see. They are making constant judgment calls about what level of detail actually serves the goal of communication, and they do this naturally without ever being taught the theory behind it. 7. There is a real difference between drawing something so someone can identify it and drawing something so someone can understand how it works. In one study, participants drew explanatory diagrams that emphasized moving, causal parts of a machine while depictive drawings emphasized background and overall appearance, even though both were drawing the exact same object. 8. Explanatory drawings were genuinely better at helping someone figure out how to operate a machine, but worse at helping someone identify which machine it actually was. You cannot optimize a single drawing for both goals at once. Communication always involves tradeoffs. 9. AI vision models trained on photographs generalize surprisingly well to simple, sparse sketches, suggesting that resemblance based recognition is not just a story we tell ourselves. It is something modern neural networks can replicate with real accuracy. 10. But there remains a large, measurable gap between how confidently AI models recognize sketches and how confidently humans do, even when both groups answer the same questions about the same images. Humans are simply far more reliable and far more consistent in their judgments. 11. When researchers compared human-made sketches to AI-generated sketches under tight stroke budgets, both were similarly recognizable at higher budgets, but diverged sharply as the budget shrank. Humans and AI systems simplify drawings in fundamentally different ways once resources get scarce. 12. Reading a graph is not one single skill. It involves perception, knowing where to look, mapping that visual information onto the actual question being asked, and then translating that mapping into an answer. Each of these steps can independently break down, and people fail for very different underlying reasons even when they land on the same wrong answer. 13. When tested directly against humans on graph reading tasks, leading multimodal AI models, including GPT-4V, showed a meaningful performance gap. Even when a model's overall accuracy approached human levels, its pattern of mistakes looked nothing like how humans actually get things wrong. 14. People choose entirely different types of charts depending on what specific question they are trying to answer, not out of a generic preference for bar charts or scatter plots. Their chart choices closely tracked which visualization would genuinely help someone answer that specific question correctly. 15. Two of the most widely used graph literacy tests in education research turned out to correlate strongly with each other, suggesting they measure overlapping skills. But when researchers dug into the actual error patterns, the standard categories used in textbooks, like "find the maximum" or "identify a cluster," failed to explain why people got things wrong nearly as well as a more basic, underlying four-factor model did. 16. The deepest goal behind all of this research is not just academic curiosity. It is to eventually help students and everyday people develop genuine literacy with the visual tools that science and modern decision-making increasingly depend on, because every generation should be able to see further than the last by standing on the visual tools the previous generation built. Follow Yasmine Khosrowshahi for more ideas on thinking better, becoming clearer & building a more intentional life.
Yasmine Khosrowshahi885,423 次观看 • 26 天前
10 years ago, Tim Ferriss walked into Google & revealed exactly how to cage the monkey mind that is destroying your life every passing day: 1. The real training is in the small embarrassments. We do not rise to the level of our hopes. We fall to the level of our training. If you cannot handle small moments of public embarrassment you will not have the backbone to make big decisions under real pressure. 2. Seneca practiced poverty once a month. He would wear rough clothing, eat the simplest food, and ask himself is this the condition I so feared. Tim does one three day water fast every month and one seven to ten day fast every quarter for the same reason. Once you know the worst case is survivable you stop fearing it. 3. The monkey mind is not a dialogue. It is a stern and irritating roommate in your head that never shuts up. The morning journal is not about producing writing. It is about giving that roommate a two dimensional prison so it stops playing on repeat for the rest of the day. 4. The Five Minute Journal takes two and a half minutes in the morning and two and a half at night. The morning portion is a gratitude and planning exercise. The evening portion is a performance review. The ROI on those five minutes is higher than almost anything else Tim does. 5. Depression is an obsession with the past. Anxiety is an obsession with the future. High achievers almost always skew toward anxious future focus. Without a deliberate gratitude practice they hit goal after goal and feel nothing because they are already racing toward the next one. 6. The single biggest difference between the top quartile of performers and the top one percent is the degree to which they can identify their goals and maintain focus on them. Everything else is secondary to that one thing. 7. Humility does not require willpower. It requires designing the right environment. Every day Tim tries to be the weakest person in the room at something. At 15 in Japan he thought he was a judo star until a guy forty pounds lighter destroyed him in seven seconds. Then he trained at a school that produced Olympic gold medalists and got demolished by twelve year olds for months. He came out the other end completely transformed. 8. More than eighty percent of the world class performers Tim has interviewed across every field have a daily meditation practice. Some do not call it meditation but they all have something that functions the same way. Amelia Boone, the greatest female obstacle racer alive, sings the same song to herself on loop for hours. Arnold Schwarzenegger did transcendental meditation for a year and said the benefits persisted for decades after he stopped. 9. A high percentage of the successful men Tim has interviewed over fifty skip breakfast entirely. Pavel Tsatsouline, the man who brought kettlebells to America, answered what did you have for breakfast with a single word. Coffee. 10. What matters is not having a specific routine. It is having a routine. Whatever it is. The goal is to preserve your decision making and creativity for the things that actually require them. Steve Jobs wore the same thing every day. That was not a fashion choice. It was an energy allocation strategy. 11. Tim treats his entire life as two week experiments and six month projects. A reliable five year plan almost by definition requires you to set goals below your current capabilities. He is unwilling to do that so he does not plan that way. 12. The most successful people he has interviewed are not naive optimists. They budget for the downside. Richard Branson's real skill is figuring out the maximum he can lose and the maximum time he can lose before committing to anything. Once you realize the worst case is reversible the risk disappears. 13. The podcast succeeded because Tim knew he had a guaranteed audience of one. He was building something he could not find anywhere else. Every book came from the same place. When designing for a market things fail. When solving his own problem things work. 14. He committed to doing six podcast episodes before deciding whether to continue. If you only do one you will quit. The learning curve does not hockey stick until at least six. The survival of the project depended entirely on that pre-commitment. 15. Email is not a priority system it is other people's priority system for your time. Tim batches email offline so he is not doing whack-a-mole where sending two emails generates five back. He also uses if-then lines in every email he sends. It takes thirty extra seconds and eliminates twenty rounds of back and forth. 16. Never attribute to malice what you can attribute to incompetence or busyness. Holding a grudge about someone not replying means you are carrying imaginary shrapnel like acid in a vessel. You are the only one harmed by it. 17. For longevity Tim does regular extended fasting to purge precancerous cells combined with hyperbaric oxygen at two and a half atmospheres three times a week. By forty almost everyone has precancerous cells. The goal is not uncontrolled growth and fasting addresses the metabolic conditions that allow that. 18. For insomnia the two things that helped him most were morning meditation to quiet the machinery before the day starts and reading fiction before bed to shift from problem solving mode into story consuming mode. The monkey mind cannot solve problems it does not know it is supposed to be solving. Follow Yasmine Khosrowshahi for more ideas on thinking better, becoming clearer & building a more intentional life.
Yasmine Khosrowshahi191,313 次观看 • 11 天前
Steve Jobs once told a room full of people: "I don't give a F**k what the students want, the parents think, or anybody thinks. It's what I want. They don't know what they want till I tell them what they want." Kevin looked Jobs in to the eye and said: "Steve, you sound like such an a**hole." Jobs did not flinch. "Are you making money with me? Have we not been wildly successful? Then shut up and do what I say." That was Steve Jobs. Not a nice guy. Not even a little. But here is what that man learned from working with him. And it is the only success formula that actually holds up. Kevin worked for Steve Jobs in the early 1990s, building educational software. One day he walked into a meeting and told Jobs they needed to do market research on Oregon Trail. A massive title. Running in 110,000 school buildings across the country. An update would cost 12 to 15 million dollars. He wanted to know what students wanted. What teachers wanted. What parents wanted. Jobs stopped him cold. He did not want surveys. Did not want focus groups. Did not want to know what anybody thought. Because in his mind, none of that mattered. What mattered was signal. Here is the concept Jobs understood that almost nobody else did. Every person alive is swimming in two things at all times. Signal. And noise. Signal is the three to five things that absolutely must get done today. Not next week. Not next month. Not someday. Today. The things that if done, move everything forward. The things your mission cannot survive without. Noise is everything else. The unnecessary meeting. The email that can wait. The social media scroll. The small talk. The market research nobody asked for. The decisions that feel urgent but are not. Everything that fills your hours without filling your purpose. Jobs ran at 80% signal, 20% noise. Every single day. Kevin knew this because Jobs would email him at 2:30 in the morning and expect a response. Not because he was unreasonable. Because for Jobs, 2:30 in the morning was still signal hours. He was still working. Still moving. Still locked in. The 18 hours he was awake were 18 hours of signal. Kevin says the only person he has ever seen operate at a higher ratio than Jobs is Elon Musk. Musk has almost no noise. Sixty seconds of every minute. Sixty minutes of every hour. Every waking hour pointed at whatever the signal is that day. And the results, like Jobs, speak for themselves. Jeff Bezos had his own version of this. He would not make a single decision after 1pm. Not because he was lazy. Because he understood that by afternoon, the noise had accumulated enough to cloud his judgment. His signal hours were in the morning. So that is when he decided things. And he protected those hours like they were sacred. Because they were. Here is the uncomfortable truth buried inside all of this. Noise is not always bad things. Sometimes noise is your family. Sometimes it is a friend calling to catch up. Sometimes it is a guitar sitting in the corner of the room. Sometimes it is rest. The people running at 100% signal, Jobs, Musk, the geniuses of history, paid a real price for it socially. Relationships suffered. Normal life suffered. Warmth suffered. Jobs himself was famously difficult to be around. But here is the question worth sitting with: Most people are not choosing between 100% signal and a balanced life. Most people are choosing between 30% signal and 70% noise. They are not sacrificing family time for focus. They are sacrificing focus for nothing. For scrolling. For distraction. For busy work that feels productive but produces nothing. That is the real problem. Kevin now tells every CEO he works with the same thing. It does not matter if you run an S&P 500 company or you are three weeks into your first business. The formula is the same. Identify the three to five things that must get done today. Not tomorrow. Not eventually. Today. Then protect those things with everything you have. If you can spend 80% of your waking hours on signal, you are operating at the level of the most successful people who have ever lived. If you drop to 50/50, signal and noise in equal measure, you will fail. It is, Kevin says, that simple. Jobs was not successful because he was a genius. He was not successful because he was charismatic or visionary or ahead of his time, though he was all of those things. He was successful because when he woke up every morning, he knew exactly what mattered. And he refused, sometimes rudely, sometimes brutally, sometimes at the cost of every relationship in the room, to let anything else in. Most people spend their whole lives reacting to noise and calling it work.
Yasmine Khosrowshahi1,161,907 次观看 • 2 个月前
In 2018, Stanford professor Matt Abrahams gave a masterclass on why most people fail to communicate well. He broke down: - The structure every message needs - Why audiences stop listening - The psychology of attention 15 lessons that'll make your communication unforgettable:
Yasmine Khosrowshahi1,012,958 次观看 • 4 个月前
In 2024, Peter Thiel debated Jordan Peterson on one of the most misunderstood ideas in human history No thinker challenges you like Thiel: - Sacrifice is mostly irrational - The crowd is almost always wrong - Isaac had more faith than Abraham ever did 13 insights on sacrifice:
Yasmine Khosrowshahi521,884 次观看 • 2 个月前
The year is 2000. Two men walk into Blockbuster's Dallas headquarters in shorts & sandals. Their company was in $50 Million debt. They asked this mammoth($6B company) to buy them. Blockbuster laughs at their ask of $50 Million. That laugh wiped their existence off the planet. Here's how: Blockbuster had $6 billion in revenue, 9,000 stores worldwide, and 60,000 employees. Netflix had $5 million in revenue, 150 people, and $50 million in debt. But still, this ant(Netlix) was able to eat this elephant(Blockbuster). It started with a phone call at a dude ranch. Marc Randolph, co-founder of Netflix, was on a corporate retreat at Alisal Ranch, deep in the mountains outside Santa Barbara. Horses. Dirt roads. No reason to dress up. He was in shorts, a t-shirt, and thong sandals. That's when Blockbuster called. "We'd like to see you. Tomorrow. In Dallas." Randolph turned to Reed Hastings and said there was no way. Different time zones. No direct flight. Impossible. Then they remembered they were $50 million in debt and had been trying to get this meeting for months. They chartered a private jet. The next morning, they walked into the 27th floor of a glass and steel skyscraper in Dallas. Enormous conference room. A hardwood table the size of a small country. Blockbuster executives in suits filing in from one side. Marc Randolph standing there in sandals. He made the pitch anyway. "Combine forces. You run the stores. We run the online business. Build a blended model. Our research shows it's a game changer." The executives leaned in. Questions were flowing. Things felt good. Then came the big question. "How much?" Randolph had rehearsed this on the plane. They were $50 million in the hole. The number was $50 million. Silence filled the room. He watched their faces carefully, trying to read the reaction. Then it hit him. They were trying not to laugh. This tiny company, drowning in debt, at the lowest point of the dot-com meltdown, had just asked to be bought for $50 million. To the people running a $6 billion empire, it was almost comical. The meeting ended shortly after. Quiet cab ride to the airport. Quieter flight back to Santa Barbara. Randolph sat with his head down the entire way, thinking one thing: They are not going to save us. They are going to compete with us. What happened next is where the story gets interesting. Most people assume Netflix simply outworked Blockbuster. Built a better product. Won on merit. The truth is messier and far more human. When Blockbuster finally decided to take Netflix seriously, they nearly destroyed them. They built exactly what Randolph had pitched years earlier. The blended model. Rent online. Return by mail. Or return in-store. Or pick up in-store. It was everything Netflix could not offer because Netflix had no physical locations. Randolph admits it plainly. They could not compete with that. Blockbuster came frighteningly close to taking Netflix down entirely. So why didn't they? Here is where a single human decision changed everything. Blockbuster had been targeted by corporate raiders. Investors who bought large chunks of stock, took seats on the board, and began pushing for short-term profits over long-term survival. John Antioco was the CEO driving the fight against Netflix. He understood the threat. He had pulled a team out of the building, funded them properly, and told them to go after Netflix with everything they had. Then the board denied him his contractually promised bonus. He said: then I quit. And he did. The replacement CEO came from retail and convenience stores. His vision for Blockbuster was not winning the streaming war. It was asking why their 9,000 stores were not selling gum and clothing. The online operation was abandoned. Randolph describes it using a scene from an old Spielberg student film. A robot chases someone, getting closer and closer, almost close enough to grab their ankle. Then a cost calculation hits break-even and the robot just stops, turns, and walks away. One second before victory. That is what Blockbuster did. Netflix scampered to safety. On why Blockbuster never moved fast enough: Imagine you are the CEO sitting on $6 billion in annual revenue. Someone walks in and says let's build an online component. You ask how much it will make in year one. They say $2 million. Do you pull your best engineers off working products and bet them on a $2 million experiment? Of course not. So the B team gets it. Then the C team. Each time underpowered. Each time failing. Meanwhile Netflix was not a movie company. It was a software company built in Silicon Valley with people who had spent their entire careers writing software. Even Blockbuster's A team would have struggled to compete. By the time Blockbuster committed fully, it was almost too late. And then one bonus dispute ended it. Blockbuster did not lose because Netflix was inevitable. They lost because changing a $6 billion business model requires a kind of courage that is nearly impossible to find inside a company that is still winning. They lost because the person with the will to change things was replaced by someone who did not believe change was necessary. They lost because they were one grab away from winning and walked away anyway. Netflix did not kill Blockbuster. Blockbuster killed Blockbuster. Netflix just showed up to the funeral.
Yasmine Khosrowshahi492,282 次观看 • 2 个月前
In 2023, Stanford professor Matt Abrahams gave a masterclass on how to think fast & speak smartly on the spot. He explained: • Why anxiety destroys clarity • How structure beats intelligence • Secret to spontaneous charisma 12 lessons to master communication in real time:
Yasmine Khosrowshahi714,895 次观看 • 4 个月前
In 2009, Stanford professor Robert Sapolsky explained why depression is not a mental problem but a biological breakdown. He revealed: - Why “just be strong” is nonsense - Why stress rewires your future - How biology + psychology collide 15 lessons on the science of depression:
Yasmine Khosrowshahi495,891 次观看 • 4 个月前
Jordan Peterson explained how you can become dangerously articulate: 1. Articulate does not just mean well spoken. It means differentiated. A joint that is articulated can move with precision and grace. A person who is articulated can move through the world the same way. Vague people are one solid useless mass. Articulate people have range. 2. Peterson calls articulate people the most dangerous people in the world. Not dangerous in a destructive way. Dangerous in the sense that they cannot be ignored, dismissed, or pushed around. The word is the most powerful tool a human being can carry. 3. It does not matter what you do for a living. A plumber who is articulate can negotiate better contracts, manage employees, advertise services, and think through complex problems. Articulation is not a luxury for intellectuals. It is a practical weapon available to everyone. 4. Jocko Willink is one of the most decorated special operations soldiers alive. Peterson uses him as his primary example of why articulation matters even in the most physically demanding environments. Jocko succeeded not just because he was tough. He succeeded because he could communicate clearly with the men under his command, explain situations to his superiors, and make the case for soldiers who deserved promotion. Toughness without articulation leaves half your power on the table. 5. Becoming articulate starts with paying attention to what you say. Peterson uses the image of crossing a swamp on a hidden stone path. You cannot see the path. You feel for it with each step. You test the ground before you commit your weight. That is exactly what you do with words. You feel whether what you are about to say is solid or whether it will make you dissolve. 6. He noticed 40 years ago that most of what he said made him feel weak. Not all of it. About five percent felt solid. The rest was instrumental language. Words used to win arguments, appear smart, gain small victories. That kind of language is hollow and people can feel it. The goal is to increase the percentage of what you say that actually feels true. 7. Stop filling silence with noise. The ums, the likes, the you knows, the ahs. These are not harmless verbal habits. They are signals that your thinking has not caught up with your speaking. Take the time to craft the word. Silence while thinking is not weakness. It is precision. 8. Peterson calls the pause a prayerful pause. When someone asks you a question, instead of immediately answering with what you think you should say, ask yourself what you actually think. Make it a real question. One you genuinely do not know the answer to yet. Then wait. The answer will come. And when you speak it, people will find you immediately interesting because you are saying something real. 9. Joe Rogan is one of the most successful communicators alive and his entire method is the opposite of instrumental language. He is not trying to appear smart. He is not trying to get something from his guests. He just genuinely wants to know more than he knows. That honesty makes every conversation magnetic. People can feel the difference between someone performing and someone actually thinking. 10. Read great writers. Write about the problems that obsess you. Practice saying only what you believe to be true. These are not quick fixes. They are a lifetime practice. But Peterson's promise is direct. If every word you say reflects what you genuinely believe, the path you walk becomes a golden path. Not because it sounds good. Because it is real. And real is the only thing that actually works.
Yasmine Khosrowshahi142,540 次观看 • 1 个月前
Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.
Yasmine Khosrowshahi127,155 次观看 • 1 个月前
In 2023, neuroscientist Robert Sapolsky explained how to escape the rat race 40 years of research distilled down: - Status won't save you, relationships will - Free will is an illusion science can prove - You generate most of your own suffering 10 lessons on escaping the trap:
Yasmine Khosrowshahi157,664 次观看 • 1 个月前
Seth Godin gave a masterclass on how to build an audience that throws money at you: 1. Being original and creative is overrated when it comes to building a business. Copy a model that already works. Find someone who has a structure that succeeds and use it instead of trying to invent something from scratch. 2. Stop making average crap. There is no shortage of pizza places, cookies, or skincare products. There is a shortage of things worth talking about. A line around the block exists because the pizza was good enough to put on TikTok, not because of TikTok. 3. The false proxy of followers is a trap. Someone can get 40 million views on TikTok and sell $200 worth of product. If you need 40 million views every time you want to make 200 bucks, you are in real trouble. 4. Marketing is creating the conditions for an idea to spread. It does not spread because you push it hard. It spreads because the people you serve benefit from telling their friends about it. 5. Remarkable does not mean neat. It means worth making a remark about. Google did not run ads for years. Facebook did not run ads for years. The iPhone did not take off because of great advertising. People talked about them. 6. Step one is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. Most people buy a Birkin bag not because they need a purse but because they are buying a story about status and affiliation. 7. Step two is to design and build it in a way that a few people will particularly benefit from and deeply care about. A $220 jigsaw that feels incredible in your hand will outsell a cheap one to the right woodworker, even at ten times the price. 8. Being popular is different than being great. Being popular is different than being profitable. Find the smallest group of people with a problem they are desperate enough to pay you to solve. 9. Start with the smallest viable market. An agency built only for pediatric orthodontists will have a line out the door after four happy clients, because that specific audience does not want an innovator. They want the best at one specific thing. 10. Good decisions and good outcomes are not the same thing. Buying a lottery ticket and winning was still a stupid decision. Making something for a specific group, even if it sometimes fails, is the right decision regardless of the individual outcome. 11. Practical empathy means showing up and finding out who responds to what you are saying, even if you are not the person you are trying to serve. You do not have to be a cancer survivor to build something for cancer survivors. You just have to show up and listen. 12. Step three is to tell a story that matches the built in narrative and dreams of that tiny group of people. Context changes everything. A world class violinist playing in a subway gets ignored by the same people who would pay $200 to see him on stage. 13. You cannot make people change their worldview easily. It is far easier to tell people they were right all along than to convince them they were wrong. Meet people where their beliefs already are. 14. Authenticity is overrated. Authenticity is for your friends and family. Consistency is for professionals. Nobody wants their hotel doorman to be authentically having a bad day. They want the promise kept every single time. 15. The last time you were fully authentic was in diapers. Every choice since then has been shaped by how the world responds. That is not fake. That is called being part of civilization. 16. Step four is to spread the word, but not by you spreading it. Your customers spread it. The question is not how do I get the word out. The question is what are the conditions that make my customers want to tell their friends. 17. Status and affiliation drive almost every purchase decision once basic needs are met. When Tom's Shoes put a visible logo on a pair of espadrilles, it gave the buyer a story to tell, and her friends a reason to ask about it, creating tension that drove the next sale. 18. The same idea applied to coffee failed completely. Nobody sees the label on your coffee bag the way they see your shoes. If the system is not built to spark a conversation, the idea will not spread no matter how good the cause is. 19. Step five is the one everyone skips. Show up regularly, consistently, and generously for years to earn permission and enrollment. Most people quit too late, not too soon. Most people should never have started a project that size in the first place. 20. The biggest businesses in the world started in the smallest markets. Airbnb did not begin by trying to take over the travel industry. Find a small problem, make a promise, keep it, and do it again. Follow Yasmine Khosrowshahi if you want to see more content on marketing & branding.
Yasmine Khosrowshahi84,641 次观看 • 1 个月前
This 20-minute video reveals how MrBeast gets 100M+ views on every video. He breaks down: • Why most videos fail • How to hack attention • What the algorithm responds to • How billions of views are engineered 11 lessons from MrBeast that will make you a better creator:
Yasmine Khosrowshahi343,694 次观看 • 5 个月前
Elon Musk revealed why he keeps working despite of his $800 billion net worth: 1. As a teenager, Musk had a full existential crisis trying to figure out the meaning of life. Religious texts did not convince him. So he turned to philosophy. Reading Schopenhauer and Nietzsche as a depressed teenager, he says, was a terrible idea. 2. Then he read Hitchhiker's Guide to the Galaxy and something shifted. Douglas Adams argued the real problem is not finding the answer to life. It is figuring out the right questions to ask in the first place. 3. In the book, Earth is a giant computer built to answer the meaning of life. It spends millions of years computing and delivers its answer. The answer is 42. The joke is that nobody knows what the question was. 4. That idea never left Musk. The universe is the answer. We just do not know what question it is answering. And to figure out the right question, you need a much bigger and more expansive consciousness than we currently have. 5. The more we can expand the scope and scale of consciousness, the better we can understand what questions to ask about the answer that is the universe. 6. This is why he wants more humans. More digital intelligence. More biological and artificial consciousness working together. Not for economic growth. Not for power. To collectively get better at asking the right questions. 7. This is why Mars matters to him. Not for the adventure. Not for the achievement. A single planet species is a single point of failure for consciousness itself. If something wipes out Earth, the question never gets asked. 8. "The more we can expand consciousness, become a multi-planet species, ultimately a multi-stellar species, we have a chance of figuring out what the hell is going on." 9. Everything he is building, the rockets, the AI, the robots, comes back to this one idea. He is not trying to get rich. He is trying to keep the candle of consciousness alive long enough to understand why it exists. 10. With $800 billion he could stop tomorrow. He does not stop because to him stopping would mean giving up on the only question that ever actually mattered. What is this all for and what are we supposed to be asking?
Yasmine Khosrowshahi105,376 次观看 • 1 个月前
Jordan Peterson explained how to use reading and writing to find your life's purpose: 1. Reading is how you gather raw material before you can write clearly. Once you have a problem you want to solve, read everything you can get your hands on that addresses it. You cannot organize thoughts you have never been exposed to. 2. Writing is described as a weapon, literally. Your sword. Your bulletproof vest. Learning to use words properly makes you nearly impossible to stop in any negotiation or argument. 3. People who are staggeringly successful are almost always unbelievably articulate. You do not want to argue with them because they will organize their points so clearly that anyone unprepared looks like an idiot. 4. Your words are the single most powerful thing about you. If you can write and speak effectively, you carry all the authority and competence there is. 5. Peterson rewrote every sentence in his first book Maps of Meaning roughly fifty times. He read it, rewrote it, compared versions, and kept the better one. That obsession over fourteen years built the foundation for everything he taught afterward. 6. Fiction is not a lesser form of truth. It is often a deeper one. Stories distill what people actually go through, stripping away the boring parts and leaving only what matters. 7. You do not need to understand exactly why a story moves you. You do not know what music means either, and that has never stopped you from listening to it. Profound things mean more than you can fully articulate. 8. People who lose the external structure in their life, a job, a schedule, a responsibility, tend to drift, get anxious, and lose direction. We are built like sled dogs. We need a load to pull. 9. Pain is the one reality nobody argues with. Everyone who suffers acts as though their suffering is real. That single observation is the starting point for thinking seriously about meaning. 10. Human beings are the only creatures who have discovered the future, which is both our greatest advantage and our deepest burden. Knowing the future is finite changes everything about how we experience the present. 11. The self-authoring program Peterson built has three parts: write your past to understand who you actually are, write your present to identify your real faults and virtues, and write your future to clarify exactly what you want in the next three to five years. 12. You cannot hit a target you refuse to name. Most people keep their goals vague on purpose, because naming what you want also means naming the exact conditions under which you will have failed. 13. At Erasmus University in Rotterdam, roughly 10,000 students went through the future authoring program. The improvement was largest among the students who started furthest behind, and many of them later overtook their peers entirely. 14. Writing out your own potential downfall is just as important as writing out your potential success. Naming the version of yourself you are most afraid of becoming gives you something concrete to fight against instead of a vague, paralyzing dread. 15. A memory that still produces strong negative emotion after eighteen months means you have not actually solved the problem it represents. Your brain is still tagging it as a live threat. 16. Writing through painful memories often makes you feel worse in the short term and significantly better three to six months later. Progress frequently requires doing the uncomfortable thing first. 17. The entire purpose of the humanities was never to please a professor or guess the expected answer. It was to help you find your true voice, because every argument you formulate becomes a permanent part of your character whether you intended it to or not. Follow Yasmine Khosrowshahi for more ideas on thinking better, becoming clearer & building a more intentional life.
Yasmine Khosrowshahi54,149 次观看 • 1 个月前
This video is a 40-min masterclass by David Lynch on creativity, intuition & ideas. He reveals: - How intuition beats intellect - Why the idea dictates everything - Why chasing careers mean nothing 12 lessons from Lynch that will change how you think about creativity forever:
Yasmine Khosrowshahi79,161 次观看 • 3 个月前
Agreeable people can't get paid more. Try being disagreeable. Jordan Peterson: “You don’t ask for more money. You make the case that you need to be paid more.” “Agreeable people are good in teams. They’re very likely to give other people credit.” That’s their strength. They collaborate well. They avoid unnecessary friction. They make teams smoother. But that same trait becomes expensive in negotiation. Because agreeable people are often bad at putting forward their own interests. And careers do not only reward value. They reward people who can argue for their value. Peterson’s point is simple: If you want to be paid more, being useful is not enough. You have to make a strong case for why your compensation should change. That means walking in with: Here’s what I do. Here’s the value I create. Here’s why it matters. And here are my options if that value is not recognized. Not as a threat. As leverage. That is where many people fail. They think asking for a raise is about being appreciated. It’s not. It’s about showing your utility clearly enough that saying no becomes harder. Peterson also points out that many people, especially women, may underestimate their value going into these conversations. If you already focus more on your flaws than your strengths, and you’re naturally agreeable, you negotiate from weakness before the conversation even starts. So you soften your ask. You downplay your impact. You wait too long. You accept less. Meanwhile, someone less capable but more assertive gets rewarded faster. That’s the brutal reality. The solution is not becoming aggressive. It’s becoming firm. Not rude. Not combative. Just clear, prepared, and willing to create a little discomfort. Because if you are always protecting the relationship at the cost of your own value, you will stay underpaid for a long time. Lessons I'm taking away from this clip: 1. Being valuable is not enough if you cannot communicate your value clearly. This is the biggest takeaway for me. A lot of smart, hardworking people assume their work will speak for itself, but in business that is often not how it works. People are busy. Managers are juggling priorities. Companies respond to clarity, not silent effort. So the real skill is not just doing good work. It is learning how to explain your contribution in a way that makes your value undeniable. If you can’t articulate the business case for paying you more, you’re leaving too much room for other people to define your worth for you. 2. Negotiation gets easier when you stop treating it like a favor and start treating it like positioning. I think this is where many people get stuck. They walk into these conversations hoping to be appreciated instead of prepared to make a case. That mindset alone weakens your posture. A raise conversation should not sound like “I was hoping…” It should sound like “Here is the impact I’ve created, here is the value tied to it, and here is why this needs to be reflected.” That shift matters. The market rewards people who understand leverage, alternatives, and timing. Not just effort. 3. A lot of under-earning is really under-claiming. Many people, especially those who are conflict-avoidant, do not get paid less because they are less capable. They get paid less because they minimize themselves in rooms that require conviction. They soften their wins, downplay their utility, and wait too long for someone else to notice. But career growth often belongs to the people who can hold two things at once: humility in how they work, and firmness in how they position their value. That balance is what changes income over time.
Yasmine Khosrowshahi62,947 次观看 • 2 个月前