#boxoffice

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In the very weekend ladies all over the world showed up and delivered strong numbers at Global #BoxOffice, megastar #Shakira deserves a big shout out for her triumph in #Brazil, reuniting 2M attendees in her concert at #TodoMundoNoRio annual mega concert series at #Copacabana Beach in RIO! As one of the last truly Global stars left still relevant & pulling big numbers, the Colombian singer managed to attract the BIGGEST audience ever recorded in the world for any Latino, solo or band, and even achieving the deed of surpassing QUEEN OF POP #Madonna’s historic 1.6M attendees in the first concert of the #TodoMundoNoRio series back in 2024. SHAKIRA’s biggest concert EVER crowned a lifetime of achievements in a 4-decade spanning career, in which she’s been used to achieve the highest marks usually unthinkable for Latin artists, competing on the same league as the usual American and European A-listers and opening the doors to many younger Latinos to try and achieve the same. She worked hard to show it was possible. And the world has never been the same ever since. Before Shakira, most Latin artists would come and go on those “Latin waves” that hit the world of music from time to time, usually forced to sing in English & share their spotlight with an Anglo artist collab to surf the wave while it lasted. But Shakira proved she had what it takes to stay. She wasn’t no wave. She was the new higher standard and she knew it, and fought hard to be seen that way. Shakira proved she could conquer the world also in her own language if she had the platform she worked hard to project herself into to make it happen. And paved the way so others after her could be more than a wave & could remain true to themselves while also competing with their Anglo counterparts. #Shakira’s name is already engraved in the music industry’s history, but she still will keep breaking more records, barriers & stigmas. Her mega-concert of yesterday was just the latest and biggest feather in her incredible pantheon of achievements yet. We are here for many more to come! Bravo!!!

Luiz Fernando

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