#brandstrategy
The feed is a firehose. How does your brand stand out? Today: putting the "story brand" to rest - why building worlds instead of stories is the key to standing out in a nonlinear media environment. Building a brand in the Post-Social Era? Check out my course, The New Fundamentals of Brand - link in bio to enrol #brandstrategy #marketingstrategy #monoculture #communicationsstrategy
Eugene Healey | Brand/Culture291,700 次观看 • 1 个月前
Ikea Canada turned cooking into “follow the pictures” and it instantly went viral. Pro tip: The best campaigns remove friction so fast you understand them in 1 second. Ikea Canada found a new way to simplify cooking, and once again created a market sensation. They launched recipes you literally do not need to read. Instead of a normal recipe card, the instructions were printed directly on parchment paper using simple pictures. You just place each ingredient right on top of the matching drawing, roll the paper up, and put it in the oven. That is the genius part. Zero measuring frustration. Zero rereading steps. It turns cooking into “follow the shapes” like it’s a game. And it worked. The campaign reportedly sold over 12,000 of these recipe sheets. Why did this blow up? Because it is pure Ikea. Remove friction, make life easier, and design something so visual that it is instantly shareable. It was built for social media, not adapted for it. Comment IKEA and I’ll send you the breakdown PDF. #marketing #advertising #branding #brandstrategy #copywriting
Future Shelf935,500 次观看 • 11 个月前
We gave AI the exact same client briefs we used for our clients… and something became obvious 😬 And before anyone comes for me 😅.. can AI generate a logo? For sure. Can it speed up the process? Yepp. But what it can’t do is the strategy, collaboration, the back and forth conversations, or those random lightbulb moments that happen throughout the branding process that give your brand that WOW factor. Those are all the things that lead you to a brand that is memorable! AI is a great tool but it can’t replace the human touch in branding and design. Which direction would you choose for your business? The AI logos or the brands we designed? 🤔 #logo #logodesign #graphicdesign #branddesign #brandstrategy
Nicole Weber Design23,800 次观看 • 3 个月前
Glossier built one of the most innovative and compelling brands of the 2010s. It was once valued at $1 billion, but never cracked $300m in revenue and only turned a profit in 2023. Brand development means nothing without a sound financial roadmap. Glossier’s growth targets were not realistic, so it started making off-brand moves to fuel growth. And that’s where it all went wrong. #brandstrategy #beautymarketing #glossier
Alex G20,100 次观看 • 7 个月前
As ricas não querem que você conheça essa marca… e quando elas batem o olho, elas sabem: isso aqui é Alanui. Eu usei esse cardigan no Non-34 em Mayfair — onde só circula a elite de Londres — e as mulheres simplesmente não tiravam o olho dele. #creatorsearchinsights #marketing #brandstrategy #EmpreendedorismoFeminino #alanui
ThaisRocha.mkt🇬🇧27,100 次观看 • 11 个月前
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