#chicagomarathon
![Magic happens when.. Brand 🤝 Creative 🤝 Media Seriously, it almost always does. You can just tell. And it all came together nicely for #Nike and their agency partners at the #ChicagoMarathon this past Sunday. 10/10 for all the billboard copy and placement along the route / commute. And the follow-up video commercial released on Nike socials the next morning on Monday was really the 🍒 on top. With 70s track “Love Hurts” by Nazareth. Uff. Right on the money with that one. Yes, long road ahead on so many fronts for the brand / business to reclaim its past glories but looks like comeback era is upon us. It was also Elliot Hill’s first day back at Nike on Monday :) What do you all (esp. runners on the timeline) think of these creatives? You like? From what was a polarising “Winning isn’t for everyone” during the Olympics to a more palatable, relatable “Winning isn’t comfortable” in the context of marathons. Interesting. [📸 via Brooke LeBlanc, DuBose Cole in Chicago] #Brands #Marketing #MarketingTwitter #Advertising #OOH #Marathon #CopywritersUnite #Copywriting](https://image.24vids.com/tw-1846160890443272610/amplify_video_thumb/1846160816963276800/img/wB5603tdJTumUK4r.jpg)
Magic happens when.. Brand 🤝 Creative 🤝 Media Seriously, it almost always does. You can just tell. And it all came together nicely for #Nike and their agency partners at the #ChicagoMarathon this past Sunday. 10/10 for all the billboard copy and placement along the route / commute. And the follow-up video commercial released on Nike socials the next morning on Monday was really the 🍒 on top. With 70s track “Love Hurts” by Nazareth. Uff. Right on the money with that one. Yes, long road ahead on so many fronts for the brand / business to reclaim its past glories but looks like comeback era is upon us. It was also Elliot Hill’s first day back at Nike on Monday :) What do you all (esp. runners on the timeline) think of these creatives? You like? From what was a polarising “Winning isn’t for everyone” during the Olympics to a more palatable, relatable “Winning isn’t comfortable” in the context of marathons. Interesting. [📸 via Brooke LeBlanc, DuBose Cole in Chicago] #Brands #Marketing #MarketingTwitter #Advertising #OOH #Marathon #CopywritersUnite #Copywriting
BrandGully89,447 views • 1 year ago
45 years of miles, memories, and medals. The course may change, finish times get faster, and the medal designs are unique each year, but one thing remains the same: earning that bling makes you #OneOfAMillion Bank of America #ChicagoMarathon-ers. #MedalMonday
Chicago Marathon38,466 views • 2 years ago
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