#chicagomarathon
![Magic happens when.. Brand 🤝 Creative 🤝 Media Seriously, it almost always does. You can just tell. And it all came together nicely for #Nike and their agency partners at the #ChicagoMarathon this past Sunday. 10/10 for all the billboard copy and placement along the route / commute. And the follow-up video commercial released on Nike socials the next morning on Monday was really the 🍒 on top. With 70s track “Love Hurts” by Nazareth. Uff. Right on the money with that one. Yes, long road ahead on so many fronts for the brand / business to reclaim its past glories but looks like comeback era is upon us. It was also Elliot Hill’s first day back at Nike on Monday :) What do you all (esp. runners on the timeline) think of these creatives? You like? From what was a polarising “Winning isn’t for everyone” during the Olympics to a more palatable, relatable “Winning isn’t comfortable” in the context of marathons. Interesting. [📸 via Brooke LeBlanc, DuBose Cole in Chicago] #Brands #Marketing #MarketingTwitter #Advertising #OOH #Marathon #CopywritersUnite #Copywriting](https://image.24vids.com/tw-1846160890443272610/amplify_video_thumb/1846160816963276800/img/wB5603tdJTumUK4r.jpg)
Magic happens when.. Brand 🤝 Creative 🤝 Media Seriously, it almost always does. You can just tell. And it all came together nicely for #Nike and their agency partners at the #ChicagoMarathon this past Sunday. 10/10 for all the billboard copy and placement along the route / commute. And the follow-up video commercial released on Nike socials the next morning on Monday was really the 🍒 on top. With 70s track “Love Hurts” by Nazareth. Uff. Right on the money with that one. Yes, long road ahead on so many fronts for the brand / business to reclaim its past glories but looks like comeback era is upon us. It was also Elliot Hill’s first day back at Nike on Monday :) What do you all (esp. runners on the timeline) think of these creatives? You like? From what was a polarising “Winning isn’t for everyone” during the Olympics to a more palatable, relatable “Winning isn’t comfortable” in the context of marathons. Interesting. [📸 via Brooke LeBlanc, DuBose Cole in Chicago] #Brands #Marketing #MarketingTwitter #Advertising #OOH #Marathon #CopywritersUnite #Copywriting
BrandGully89,447 Aufrufe • vor 1 Jahr
45 years of miles, memories, and medals. The course may change, finish times get faster, and the medal designs are unique each year, but one thing remains the same: earning that bling makes you #OneOfAMillion Bank of America #ChicagoMarathon-ers. #MedalMonday
Chicago Marathon38,466 Aufrufe • vor 2 Jahren
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