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You will finally get a taste of that viral crème brûlée doughnut without leaving Manila, as the famous artisan bakery and baking school founded in London’s Borough Market has officially opened its first Philippine bakery. But Bread Ahead looks to win over guests beyond just its magical social media moment. Customers can expect its range of baked favorites—slow-fermented sourdough breads and pizzas, sea salted caramel with honeycomb, pistachio, raspberry, and lemon curd—alongside a Philippine-exclusive ube doughnut. “What people experience at Bread Ahead is more than great baking. It's the smell of fresh bread coming out of the oven, watching doughnuts being filled by hand, and joining a queue because you know what's waiting at the front is worth it,” says founder Matthew Jones. “We’re proud to be bringing that same experience, energy, and passion from Borough Market to Manila,” he adds. Jones’ first Philippine branch at Glorietta 4 in Makati City is in partnership with Good Eats by SSI, the food and beverage arm of specialty retailer SSI Group, Inc. This marks the first step in its expansion plans not just in the country but also around Asia. “Bread Ahead’s commitment to quality, craftsmanship and creating memorable food experiences closely aligns with what we stand for at Good Eats,” says Anton Huang, SSI Group president. “We are always looking to bring thoughtfully curated concepts that offer something distinctive to the Filipino dining experience.” The flagship Manila location features a full artisan bakery alongside a 150-seat restaurant serving breakfast, brunch, lunch, and light dinner, with table service throughout the day. By early 2027, the brand plans to open a dedicated Bread Ahead Baking School to give aspiring bakers, home cooks, and food enthusiasts the opportunity to learn Bread Ahead techniques firsthand. Bread Ahead is located at Glorietta 4, Ayala Center, Makati City | Opening Hours: Sunday–Thursday, 7 a.m. to 9 p.m.; Friday–Saturday, 7 a.m. to 10 p.m. #fnbreport #breadahead #cremebruleedoughnut #foodtokph

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