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Remember #JaagoRe ad featuring #PankajTripathi? 👇 In 2000s when coffee was trendy & tea was for mid-age, #TataTea targeted to reverse it & position tea drinkers as young & cool! These ads focussed on social awakening (elections) with tea "waking up" people, more philosophically
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mimansashekhar's profile picture

Remember #JaagoRe ad featuring #PankajTripathi? 👇 In 2000s when coffee was trendy & tea was for mid-age, #TataTea targeted to reverse it & position tea drinkers as young & cool! These ads focussed on social awakening (elections) with tea "waking up" people, more philosophically

Mimansa Shekhar

171,780 Aufrufe • vor 2 Jahren

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