1/ Today we unveil the next chapter of Gallery Introducing: Posts

2/ With this release, Gallery is evolving into a full social app built to share art. How did we get here?

3/ We have always believed art is not a luxury, it’s a necessity. Art is a force for good. And the more art, the better.

4/ The advent of the social web gave artists a global platform, kickstarting a whole new generation of digital-first creatives. But these platforms came with caveats

• Creators face a gap between likes and real income • Attention-optimized algorithms perpetuate harmful incentives • Platforms wield disproportionate power over creators

5/ Web3 introduced a new paradigm: digital ownership. Since we launched in 2021, countless artists sold work for the first time in their lives, hundreds of thousands of people became first-time art collectors, and over $40 billion has been generated for creative works

6/ Yet despite this, today crypto-based art is still niche. Many artists struggle to make sales, collectors lack ways to discover, and all participants across the globe can still fit into one big building.

7/ The same social platforms that sparked the start of this revolution, today hold us back. We still share screenshots and jpegs. Artists struggle for engagement daily. Discovery is beholden to an algorithm built for attention. We seek to change this.

8/ This release marks the evolution of Gallery into a full social app built to share art.

9/ Digital objects, or NFTs, go far beyond simply representing a single image or video—they tell a story, create a relationship, and build a community. Digital objects represent a new medium of expression. And Gallery is the social app built natively for this medium.

10/ How does it work? You can now post your created or collected work to our new feed. It’s displayed as the actual object, not a jpeg. And soon you’ll be able to mint in-app. Artists now have a new way to authentically share their work.

11/ Our feed is curated algorithmically to your taste, by tailoring to what you have collected or created. We don’t want your attention, we want to help you find art that you enjoy. Artists, no need to rebuild your audience—you share straight to your collector base on Gallery.

12/ Our new collection pages focus on community and context, not price. By sharing on Gallery, all posts are archived on their respective collection pages so the story is never lost.

13/ And you can do all this from your phone. We’re available on Testflight for iOS and soon will be available for everyone on the App Store and Android.

14/ After months of closed testing, we have just crossed 1K posts and are now releasing this product in Open Beta for everyone to try.

15/ We believe art can change the world and we are on the precipice of a bright new future — help us create it. Download the Testflight at or sign up now at and build with us from the ground up.

16/ Read more about the feature release here

17/ Dive deeper in our blog post by our founder