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10 athletes. 5 activations. Real impact. Whataburger® x Texas Tech Red Raiders brought NIL to life across Lubbock, from fan meet-ups to community moments and game week content. Powered by Learfield Impact. ▶️ Watch the full story. #LearfieldImpact #NIL #TexasTech #Whataburger

LEARFIELD

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12,043 views • 4 months ago •via X (Twitter)

#LearfieldImpact #NIL #TexasTech #Whataburger

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